Gaming Realms seals Pariplay integration agreement

Popular Slingo content added to Fusion™ platform

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has boosted its portfolio by signing a deal to add Gaming Realms products to the Fusion™ aggregation platform.

The agreement will see Gaming Realms, the developer and licensor of mobile-focused gaming content, distribute its popular Slingo content to a wider audience in regulated markets worldwide through Pariplay’s innovative solution.

Through its unique IP and brands, Gaming Realms brings together media, entertainment and gaming assets within new game formats. Its management team includes accomplished entrepreneurs and experienced executives from a wide range of leading gaming and media companies.

Pariplay’s Fusion™ aggregation platform features thousands of titles from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.

The content deal is the latest in a string of new partnerships that have been announced recently by Pariplay, as it furthers its growth in regulated markets globally, including in the United States.

Shivan Patel, Commercial Director at Pariplay, said: “We believe that we best serve our operator partners by offering them the widest possible range of content, designed to appeal to a large breadth of player demographics.

“This deal with Gaming Realms provides our Fusion™ platform with content that is carefully designed with mobile devices in mind, cleverly leveraging IP and brands to deliver innovative and engaging new styles of games that I know will be a firm hit with customers around the world.”

Gareth Scott, Commercial Director of Gaming Realms, said: “The integration with Pariplay supplements existing routes to market, while strengthening our strategy for regulated jurisdictions.

“The growing reputation of Slingo and its unique gameplay continually drives player demand. We’re humbled to have several sponsor operators go live immediately, including through Aspire Global, and look forward to onboarding further operators over the coming weeks.”