Lady Luck Games teams up with King Features for branded games

New online casino content starring Popeye, Olive Oyl and Flash Gordon to debut in 2022

 Swedish slots specialist, Lady Luck Games, has penned a deal to create branded games featuring some of the world’s most popular entertainment characters.

The three-year co-development agreement with King Features Syndicate, a unit of Hearst, will see the likes of Popeye, Olive Oyl and Flash Gordon appear in slots across Europe and Asia for the first time, further expanding its reach to fans across the world within the growing online casino game category.

Starting in 2022, King Features Syndicate will work in tandem with Lady Luck’s math specialists to bring together classic character designs with unique gameplay, with the first games expected to be showcased at ICE London in February.

Paying tribute to Lady Luck Games’ board member and international branding expert Claes Kalborg, CEO Mads V. Jørgensen said: “We are extremely humbled and honoured that King Features Syndicate has chosen an up-and-coming studio like ours to represent its hugely popular and world-renowned brands.”

“It shows that our strategy works and the games that we produce are some of the most beautiful and entertaining in the business. This is easily one of the most important milestones in the company’s history and will make a huge difference in our outreach to both customers and players.”

Carla Silva, VP and GM, global head of licensing, at King Features revealed the cooperation provided the potential to see even more world-known brands added to the agreement if it proved successful.

She added: “We see huge growth potential in the online gaming category and are excited to bring these iconic characters to life with the impressive development expertise and entertaining features of Lady Luck Games.”

“It is important that we chose the right studio who will respect all aspects of our brands. We found all that and more with Mads and his team and very much look forward to a long cooperation where we will codevelop what are certain to be very entertaining games.”