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Sports Betting Market Surpass US$ 13,941 Mn by 2028 | CAGR 10.2% Report by Acumen Research and Consulting
The Global Sports Betting Market accounted for US$6,529 Mn in 2020 and is expected to reach US$ 13,941 by 2028 with a considerable CAGR of 10% during the forecast period of 2021 to 2028.
New sports betting trends emerge as a result of people’s rising affinity for betting, ongoing updates, and technical breakthroughs. The sports betting industry is constantly upgrading, which is empowering this sector and making it comparatively more high-tech ultimately leading to success and expansion in the upcoming years. Whether it’s the integration of cutting-edge technologies or increasing the number of consumers, there are a slew of reasons why this business is capturing the attention of the entire world and enticing investors from all over the world.
Global Sports Betting Market Dynamics
The global sports betting market is primarily driven by the growing population betting in this market. This is due to the easy earning of money, the rising number of sports betting apps that provide easy betting guidelines and a rising inclination of youth across the world in the betting industry. After the COVID-19 pandemic (2020), the sports betting industry is coming on track with all the postponed or canceled events restarting in 2021. Thus, a huge rise in the market was witnessed in the year. Besides, large-scale advertising on sport betting apps has also driven a huge amount of crowds to start betting in the industry.
An increase in the number of sports and events across the world coupled with surging digital infrastructure has created a surplus amount of opportunities in the global sports betting market. However, growing concerns over illegal betting and strict regulations for betting are some of the factors that are likely to curb the growth of the market. According to the Illegal Gambling Statistics, illegal gambling activities have been estimated to be around $1.7 trillion each year. Conversely, the advent of 5G technology is expected to create numerous growth opportunities for the market in the coming years. Furthermore, the application of artificial intelligence and blockchain technology has enabled a lot of transparency in the betting process, which eventually supports the substantial growth of the sports betting market.
Growing number of online betting apps surges the demand for online platform
The platform segment is sub-segmented into online and offline. Based on the platform segment, the online segment accumulated for the maximum share in 2020. The rising penetration of smartphones has enabled a majority percentage of crowds to bet at home or anywhere they are which has been a strong growth opportunity for the online platform segment. On the other hand, online sports betting occur mostly during the events such as European Championship, FIFA World Cup, IPL, American Football Leagues, etc.
High percentage of profits earned by fixed odd wagering commands the betting type segment
Live/in-play betting, fixed odds wagering, exchange betting, pari-mutuel, esports betting, and others are the categorization of type segment. Among them, the fixed odd wagering segment dominated the market with a high percentage of shares in 2020. This is credited to the ease of this betting type among people that bet on sports, such as football, hockey, baseball, basketball, and horse racing and internationally.
Huge betting revenue generated from football events propels the segmental growth
Based on sports type, the market is classified into football, basketball, baseball, cricket, hockey, horse racing, and others. Football, among all the sports, conquered the largest market share and is likely to register the fastest growth throughout the forecast period 2021 – 2028. The high popularity of these sport worldwide, chances of winning a large sum of money, and extensive opportunities offered by the European region in football betting are the major aspects driving the growth of the market.
Sports Betting Regional Stance
The global classification of the sports betting market includes Europe, Asia-Pacific, North America, Latin America, and the Middle East & Africa. Among all the regions, Europe subjugated a lion’s share in the regional scenario. Factors such as the high trend on football betting in countries such as Germany, the UK, Italy, Spain, etc, and the popularity of Euro football leagues in the region propels the market dominance of the EU region. Furthermore, the APAC sports betting market is anticipated to witness the fastest growth during the forecast period. This is attributed to the growing inclination of the APAC population towards sports betting, yearly events in India such as IPL, and growing urbanization in the emerging markets.
Major Players
The sports betting market is consolidated with a large number of players. The prominent players presented in the report include 888 Holdings Plc, Bet365, Betsson AB, Churchill Downs Incorporated, Entain plc, Flutter Entertainment Plc, IGT, Kindred Group Plc, Sportech Plc, William Hill Plc, and others.
For instance, on September 08, 2021 – 888 Holdings plc has partnered with Genius Sports Limited to provide SI Sportsbook with market-leading official data and trading features. Genius Sports is expected to supply pre-game and in-game content across top tier U.S. sports properties such as the NBA, NASCAR, NFL, and NCAA as a result of the relationship.
Moreover, on October 18, 2021- Bet365 launched cross-vertical shared wallet functionality. Customers may now access their funds in a single balance rather than having to set up separate wallets for each vertical.
Latest News
7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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