Industry News
The Boom of FBMDS Games with a Special Week at Solverde.pt
FBMDS and Solverde.pt organised a campaign between the 18th and 24th of October involving slots and a special blackjack tournament with more than 3000 euros in prizes.
The week started with six novelties in the partnership between Solverde.pt and FBMDS. On October 18th, FBMDS launched six new slots in the Portuguese online casino – Underwater Riches, Catch the Gold, Kingdom Gems and Racin-Go Wild (from the Easy$Link pack), Viva Mexico and Rainbow Falls. Solverde.pt promoted these products to players who were already fans of the FBMDS games.
After three days of slots campaign, FBMDS and Solverde.pt started a blackjack tournament for all the casino players and followers. This game type is a players’ favourite in the Portuguese market, and the initiative lasted over the weekend. In the end, the 10 players with the highest scores won special prizes.
The tournament involved six different and engaging versions of blackjack: Blackjack Solverde, Blackjack Elite, Blackjack Diamond, Blackjack Especial Elite, Blackjack Prémio Especial and Blackjack Especial Diamond. This range of exclusive games brought by FBMDS for a unique market comes with advantageous odds and multiple gaming experiences (different levels of bet and prize tables), that are only available at Solverde.pt.
The exclusive FBMDS Blackjack tournament at Solverde.pt brought more visibility and new players to FBMDS games. The tournament registered a global increase in different key performance indicators as the number of players (+32%), Coin In (+33%) and Gross Gaming Revenue (+44%).
While the tournament focused on blackjack games, FBMDS noted that its slots registered a massive impact, with the total number of pre-launch plays within the campaign period experiencing a growth of 405% in the number of players. Coin In increased by 485%, and the revenue increased by 236%.
Until the 24th of October, these six new slots attracted 80% of the players, 83% of the Coin In and 73% of the Gross Gaming Revenue of all the FBMDS games available at Solverde.pt.
“Aware of the dynamism of the online world, we work side by side with our customers, from launching customized games to supporting campaigns aimed at players from different cultures. The results of this FBMDS tournament with Solverde show that working in partnership with dedicated initiatives bring mutual benefits,” Mariana Tostes, Account Executive at FBMDS, said.
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRV’s Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like “free money”, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointer’s findings.
Pointer’s research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as “fast money” and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
Industry News
Petra Maria Poola Joins Xace as Group Commercial Director
Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.
Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.
In her new role, she will mainly oversee the growth of the group’s sales, marketing and account management functions, ensuring a cohesive strategy that supports Xace’s ambitious expansion plans.
“I am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. I’m looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,” said Petra Maria Poola.
Reuben Abel, CEO of Xace, said: “Petra’s extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xace’s market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.”
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