Gaming
Anzu and Ubisoft Extend Partnership

Global in-game advertising company Anzu has extended its partnership with global video gaming giant Ubisoft. The two have seen remarkable success in bringing dynamic ads to hit PC racing title Trackmania and sandbox MMO Growtopia.
Last year, Ubisoft’s Trackmania implemented Anzu’s in-game ads, which blend into the gaming environment, appearing on 3D objects like roadside billboards and banners. Since then, Anzu has brought several big-name brands into the hit racing title, including Samsung, Microsoft, American Eagle and Vodafone, whose campaign achieved astounding results, including a 176% lift in campaign awareness and a 20% lift in brand consideration.
The collaboration premiered as part of the DIGI1 by Gamevention online gaming convention. During a 30-minute live stream, four popular streamers participated in the first-ever worldwide multiplayer streaming session of the yet-to-be-released, new version of Trackmania, complete with the blended in-game Vodafone banner ads powered by Anzu technology.
Ubisoft helped show the world what in-game advertising within a popular PC title looks like and what benefits it presents to both game studios and advertisers. The ads were also received exceptionally well by many of Trackmania’s top players.
This led to the campaign becoming recognised across the advertising industry and awarded bronze at the Deutscher Digital Awards and Highly Commended at The Drum Awards for Digital Industries 2021, where Anzu was also awarded Best Tech Platform of the Year.
“We’ve been on an incredible journey with Ubisoft. They were one of the first big studios to work with us on our PC offering after identifying an opportunity to offer Trackmania fans a popular title, with in-game ads that not only compliment the gameplay but make it more realistic. We’re thrilled about extending our partnership, and we look forward to bringing our blended in-game ads to more of Ubisoft’s premium titles,” Itamar Benedy, CEO at Anzu, said.
-
Africa6 days ago
Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00)
-
Asia6 days ago
12BET Goes Crypto with Big Rewards
-
Asia6 days ago
Enforcement Directorate of India Issues Fresh Summons to Meta, Google in Online Betting Probe
-
Asia5 days ago
SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau
-
Central Europe6 days ago
Number of companies and employees in German games industry falls for first time in years
-
Compliance Updates6 days ago
Entrust and PlaySafe ID Partner to Bring Verified, Privacy-First Digital Identity to Gaming
-
Asia5 days ago
Integrated Resorts’ 1H GGR hits Php93.36-B GGR, PAGCOR says
-
Australia5 days ago
Unibet Expands Partnership with Sydney Roosters to Support NRLW Team