Latest News
Genius Sports agrees to major expansion of live streaming, official data and fan engagement partnership with bet365

- Genius Sports to provide bet365 sportsbook with full suite of premium streaming and official data solutions, including global soccer competitions and the NFL
- This agreement expands their existing long-term partnership which helped to establish the market for official sports data on competitions such as the English Premier League
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has secured a major expansion of its long-term partnership with bet365.
As one of the first sportsbooks to implement Genius Sports’ live streaming service, bet365 has now agreed to a major uplift in the Company’s premium video content including low latency broadcasts from several top tier global soccer competitions and the NFL to bet365 customers outside the U.S. Genius Sports’ expanded streaming solution will deliver unique new content to help enhance bet placement and customer retention for bet365.
All streaming content will be combined with Genius Sports’ leading portfolio of official data across thousands of events per year, including UK football and the NFL. This includes access to the fastest, most accurate data on the English Premier League as well as the NFL’s real-time statistics through its proprietary Next Gen Stats (NGS).
To further enhance bet365’s marketing and player engagement strategy, Genius Sports will deliver its official data-driven marketing campaigns, driving deeper engagement and lower cost of acquisition across display, video and connected TV.
“The expansion of our partnership with bet365 further validates Genius Sports’ long-standing strategy to power live betting experiences backed by the highest quality official data and video content,†said Mark Locke, CEO of Genius Sports. “This agreement is particularly significant for our live streaming service which combines premium content from competitions with thousands of other low latency broadcasts from sports right around the world.â€
-
Affiliate Industry5 days ago
Affiliates are the key to unlocking operator success in Africa
-
Asia5 days ago
Birmingham City Forms Alliance with GOD55 as Their Official Asian Betting Partner
-
Asia5 days ago
Asian Poker Tour Announces Cancellation of APT Manila 2025
-
Compliance Updates5 days ago
EPIC Global Solutions highlighted as a key element in PrizePicks’ iCAP Accreditation
-
eSports5 days ago
TEAM VITALITY WINS BLAST OPEN SPRING 2025 AND EXTENDS WIN STREAK TO 16 MATCHES
-
Industry News4 days ago
Raffle House response to Lotteries Council demand for parity with prize draws
-
Central Europe5 days ago
Digitain Partners with Gamingtec to Expand Presence in Europe
-
Bitcoin5 days ago
Best Crypto Casinos EU – Top 10 European Bitcoin Casino Sites for 2025