PressEnter Group names Hampus Eriksson as CPO

Operator continues to strengthen its senior management team by onboarding product visionary

PressEnter Group, the operator of player-favourite online casino brands such as 21.com and RapidCasino, has added more firepower to its senior management team following the appointment of Hampus Eriksson as Chief Product Officer.

Eriksson is one of the most experienced product experts in the industry having held senior roles at both operators and suppliers including ComeOn! Group, NetEnt, Evoke Gaming. He recently co-founded a consulting company in Sweden, Reel Rush AB, but is now joining the operator’s C-suite.

As Chief Product Officer at PressEnter Group, Eriksson has been tasked with accelerating the operator’s expansion plans both into new markets and new verticals. This includes the operator’s first push into the sports betting sector which is set for later this year.

Lahcene Merzough, Chief Executive Officer at PressEnter Group, said: “In Hampus we have one of the most experienced and talented product leaders and he is absolutely the right candidate to drive forward with our ambitious plans to enter new markets and expand into sports betting.

“We are determined to become a true market leader and understand the importance of having a compelling product in order to achieve this. Hampus will help us to reach the next level and deliver a player experience like no other.”

Hampus Eriksson, Chief Product Officer at PressEnter Group, added: “PressEnter Group has been on an incredible journey over the past few years and I am thrilled to be joining at such an exciting time for the business.

“One of the greatest attractions to joining PressEnter was its culture and the incredible team that has been built. This is a team that is passionate and dedicated, and together I believe we can achieve great things, especially when it comes to the products and experiences offered to players.”