Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latest News

Parimatch and Petr Yan to Continue Long-Term Partnership

Published

on

Parimatch and Petr Yan to Continue Long-Term Partnership
Reading Time: 2 minutes

 

Global betting brand Parimatch and Petr Yan, UFC’s Interim Bantamweight Champion, have announced the extension of their partnership as part of their ambassador contract.  

According to the extended contract, Petr Yan will take part in the company’s key marketing activities, including promo video collaborations, giveaways, press conferences, master classes, and other activities.

I am used to being among the best and taking what’s mine. That is why I am surrounding myself with the best partners. We have gone a long way together with Parimatch, and it is only going to get more interesting from now on,stated Petr Yan.

Petr Yan started his cooperation with Parimatch in 2019, joining a pool of ambassadors that also included world sports stars Conor McGregor and Mike Tyson, and has since become one of the company’s most important and recognizable partners. In over two years, the partners featured several ambitious projects. Petr took part in the large-scale I Am Parimatch ad campaign, which also featured rapper Basta, UFC fighter Arman Tsarukyan, and other brand ambassadors. After conquering the champion belt, the fighter took part in the Parimatch special occasion press conference and appeared on the print of exclusive limited-edition T-shirts from the brand.

Petr Yan is building a victorious UFC career. Since 2014, Yan has defeated José Aldo (former two-time featherweight UFC champion), Cory Sandhagen (number 4 in the official UFC bantamweight rating), and Urijah Faber (former UFC champion title challenger, member of the UFC Hall of Fame). Today the fighter is the Interim UFC Bantamweight Champion and #9 in the UFC men pound-for-pound rankings.

Ahead of him is a long-awaited rematch against Aljamein Sterling, in which No Mercy is planning to claim the belt. The fight between Yan and Sterling is scheduled for April 9, 2022, as part of the UFC 272 tournament.

The extension of the contract with Petr Yan has strengthened the global pool of Parimatch partnerships. At the time, it features a wide range of teams and sportsmen from all over the world, including eSports teams and personalities (HellRaisers, Team Spirit, etc.) and world’s top football clubs (Juventus F.C., Chelsea F.C., Everton F.C., etc.).

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.