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The advantages live casino games have over online casino games

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Many players prefer live casino games to online casinos - Image via Pexels
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The casino industry has evolved massively since the turn of the century, with advancements in technology generating a seismic shift in the way people play their favourite games.

It was once the case that people had to visit land-based venues to play casino games, but the launch of the internet sparked a dramatic change in the landscape.

Improvements in iGaming software and Wi-Fi connectivity have been primary drivers for growth in an industry that is showing little signs of slowing down.

Digital variants of games such blackjack and slots helped to attract a new demographic of players to the online casino sector, helping it become a multi-billion-dollar business.

However, arguably the biggest development in recent times has been the addition of ‘live online casino’ games into the mix.

These allow people to play live roulette games and other casino games in a digital environment, whenever they want and wherever they are in the world.

These replicate the experience of playing in a brick-and-mortar venue, but without any of the hassle or additional expense involved in travelling to such establishments.

With many casino operators reporting that live games are outstripping their digital variants in terms of revenue, we look at why they are so popular with players.

A background to live casinos

It is fair to say that when online casinos first arrived on the scene, they benefited massively from the novelty factor.

People had traditionally been forced to travel to land-based casinos to play games such as roulette, but online sites opened up a whole new world of possibilities.

In essence, online casinos featured digital variants of the games you could find in traditional casinos, but without one crucial element – the human factor.

Playing roulette in a land-based casino involves going head-to-head with a croupier. You place bets, they spin the ball around the wheel and everyone awaits the outcome.

However, online roulette is powered by a random number generator (RNG), thus removing that all-important human interaction from the equation.

To address this issue, gambling operators have expertly leveraged improvements in live streaming technology to create a new online phenomenon.

How live casinos work

Live online casinos are a combination of traditional casinos and online casinos. They effectively provide the thrills of Las Vegas via a digital device.

Many leading casino operators have built studios which are designed to recreate the gameplay experience of visiting a brick-and-mortar casino.

Table games such as roulette are central to the live casino experience, with the games hosted by a human croupier rather than being powered by an RNG.

The games are filmed and broadcast live using the latest streaming technology to devices such as personal computers, laptops, smartphones and tablets.

The player can communicate with the croupier via instant messaging software, thus replicating much of what happens in a land-based casino.

A camera technician is on hand to ensure that there are no issues with the equipment to ensure that all of the games run seamlessly.

Online casinos vs live casinos

Live online casino games closely replicate traditional casinos – Image via Pexels

While online casinos have proved to be hugely popular with newbies and experienced players alike, the removal of the human element is a negative.

For most players, the thrill of playing gambling games such as roulette is feeling that you are in some way in control of your own destiny. By their very nature, an RNG cannot generate this.

Removing the croupier from the equation also has the knock-on effect of reducing the skill element from games such as roulette.

Strategies such as the Martingale System are much harder to implement at online casinos, making it more difficult for players to make a profit.

Live casinos have brought the human and skill elements of casino games back to the fore, which allows players to feel like they are in control again.

While online casino games still have a place in the industry, playing live casino games is unquestionably a far more rewarding experience.

Live casinos in the future

It can be argued that online casinos have reached the peak of what they can achieve, but the same cannot be said for live casino games.

While many operators have invested significant resources into their live offering, there is still plenty of scope for growth in this area.

Finding suitable facilities to build casino studios will be a challenge that operators must overcome to keep pace with their competitors.

The range of games available is also something that will need to be addressed, with roulette and blackjack currently dominating the live casino landscape.

Finding ways to expand the game categories on offer at live casinos will be crucial if they are to maintain their current rate of growth.

Virtual reality (VR) technology could play a key role over the coming years, with the supporting hardware now proving it can deliver the goods in the casino industry.

The successful launch of a live slots-style game by developers Evolution Gaming in 2021 highlighted the potential in this area.

Some developers have already dabbled with VR roulette and it is not unreasonable to believe these could become more commonplace over the next few years.

As the last couple of decades have shown, the casino industry is in a hugely transformational period at the moment. Quite how things will look in another ten years is anyone’s guess!

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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