BWF SIGNS MULTI-YEAR DEAL WITH M88 MANSION AS OFFICIAL BETTING PARTNER

The Badminton World Federation (BWF) has appointed M88 MANSION as official betting partner of BWF Major Championships through to 2024.

The partnership encompasses the following tournaments:

• TotalEnergies BWF Thomas & Uber Cup Finals 2022
• TotalEnergies BWF World Championships 2022
• TotalEnergies BWF Sudirman Cup Finals 2023
• TotalEnergies BWF World Championships 2023
• TotalEnergies BWF Thomas & Uber Cup Finals 2024

BWF Commercial & Communications Director, Owen Leed, said: “We are excited to announce our partnership with online betting platform M88 as we look to strengthen the sport’s profile globally,” Leed said.

Carlos Lopez, Creative Director of M88, added: “We are very much delighted and thrilled to partner with BWF over the next three years. Badminton is recognised as a worldwide sport and has a fast-growing audience not only in Asia but globally. Joining forces with BWF will help elevate the connection between M88 and its Asian followers to expand its brand visibility in the region. We believe that this partnership will create compelling and sustainable value for both parties.”

The deal was brokered by BWF’s Commercial and Broadcast partner, Infront, with the assistance of Outlast Sports & Entertainment.

“This is just the start of the evolution of the engagement of the sports fans by M88. Expect more exciting things in the coming months together with BWF,” said Outlast CEO Salauddin SS.