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JNS Gaming unveils immersive world of new operator brand LynxBet

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JNS Gaming unveils immersive world of new operator brand LynxBet
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Ambitious iGaming start-up JNS Gaming has officially launched its new online casino and sportsbook brand, LynxBet .com, aiming to deliver a new world of entertainment for players worldwide with its immersive front-end design.

Inspired by the growing influence of the metaverse in the digital space, the self-styled ‘Land of LynxBet’ has been developed with casual players at the forefront. The brand combines a mix of escapism, vibrancy and animations to offer a fun and responsible iGaming experience, with users invited to explore a variety of environments that are determined by the multitude of verticals on offer. This is further aided by the creation of its endearing mascot, the Lucky Lynx, who has the magic touch and features prominently across the online platform.

Entering multiple territories, LynxBet’s prime focus is on establishing a solid player base across South America and other pre-regulated markets. It aims to achieve this by placing emphasis on a localised service, including customer support offered in each language via email and live chat. Regional teams have been established to create a more personal player experience, boosted further by significant marketing investment and partnerships with local brand ambassadors, who are set to be announced over the coming months.

In addition, localised payment methods are available for each jurisdiction, while LynxBet also accepts deposits and withdrawals using cryptocurrency. This approach is solidified by JNS Gaming harnessing the expertise of its sister brand Freebitco.in, a cryptocurrency casino specialist with over 48 million players, from which LynxBet will also target with its own cross-selling campaigns.

LynxBet operates under a Tier 1 Isle of Man Gaming licence and is fully committed to responsible play, providing accessible self-exclusion and time-out facilities, as well as deposit, wager and loss limits.

JNS Gaming is backed by substantial investment and run by a senior management team that is highly-experienced within the global betting and gaming industry. The company is headed by Jeremy Taylor, who was formerly Managing Director of Genting Casinos UK and Group Marketing Director at Betsson Group.

Commenting on the launch of LynxBet, JNS Gaming CEO Jeremy Taylor, said: “Following months of hard work behind the scenes, introducing LynxBet to the marketplace is an exciting moment for JNS Gaming. We understand how competitive and saturated the iGaming industry is, which is why we devised an immersive platform that offers something alternative for players to explore.

“Simply put, JNS Gaming is an iGaming start-up like no other. We are very ambitious and truly believe that our unique user journey will captivate players worldwide. Over the coming months, we will be revealing more developments that will illustrate our desire to propel LynxBet to new heights.”

With complete control over its front-end design and user experience, LynxBet has enhanced its back-end infrastructure further by utilising Aspire Global’s entire proprietary offering. This includes a robust PAM, managed services, the deployment of Aspire’s content aggregation platform powered by Pariplay, with a vast range of games already implemented within the LynxBet casino offering, as well as the BtoBet sportsbook, delivering comprehensive markets and odds on a variety of global sports.

Tsachi Maimon, CEO at Aspire Global, added: “JNS Gaming has done a remarkable job in developing such an immersive digital environment with its new LynxBet brand. While the group has focused on developing a fascinating online portal that will resonate with a wide audience, Aspire Global provides the new operator with a complete iGaming solution and significant B2B and B2C experience to build from.

“We look forward to supporting LynxBet’s growth in the near future including more new markets, with our cutting-edge solutions set to form a crucial role in its expansion.”

Asia

Goa Introduces an Entirely Online Lottery Platform

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In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.

Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.

Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”

This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.

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Catena Media Announces Board Changes

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Catena Media’s board of directors announced the appointment of Stephen Taylor-Matthews as non-executive director and the departure of Øystein Engebretsen from the board of directors.

Based in London, Stephen Taylor-Matthews is a tech entrepreneur, executive advisor and investor with over two decades of experience in online gaming, sports betting and data analytics.

He is the founder of Polynate, an AI-first company delivering next-generation sports engagement solutions, and has worked at Underdog Fantasy, GoatGaming and Betgenius in previous roles.

Stephen Taylor-Matthews commented: “Catena Media is in a transformation phase and I’m excited to be joining the board at this juncture and to contributing my industry expertise and insight.”

The appointment coincides with the departure from the board of Øystein Engebretsen, who has served as non-executive director since September 2018.

Erik Flinck, Chairman of the Board of Directors, said: “Øystein has made a valuable and important contribution to Catena Media for more than six years. I warmly thank him for his efforts and wish him well in his current and future ventures. At the same time, I am delighted to welcome Stephen Taylor-Matthews to the board. His experience and expertise will be a valuable asset for Catena Media as we move forward.”

Stephen Taylor-Matthews’ appointment will become effective once all necessary filings are made with the Malta Business Registry, and his term will run up until the end of the next annual general meeting, in accordance with the Maltese Companies Act and Catena Media’s articles of association.

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Endorphina Partners with R. Franco Digital to Expand Reach

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Endorphina Partners with R. Franco Digital to Expand Reach
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The leading online slot games provider, Endorphina, has announced a brand-new partnership with R. Franco Digital, a renowned manufacturer of AWP machines. This collaboration allows Endorphina to expand its reach in the Spanish and Latin American markets.

Endorphina is one of the top iGaming software providers for the B2B market, developing online slots that cater to a wide range of slot enthusiasts. Over the years, the provider has established itself as one of the most innovative slot suppliers in the industry, dedicated to expanding its products to players worldwide.

Zdenek Llosa, Senior Partnership Manager at Endorphina, said: “We are genuinely excited to join forces with R. Franco Digital, a trusted name with a rich legacy in the Spanish and Latin American gaming world. Partnering with a platform that shares our passion for quality and player satisfaction is truly inspiring. Together with the R. Franco team, we look forward to creating memorable, fun experiences that bring joy and excitement to our shared communities across Spain and LATAM. This collaboration feels like the beginning of something truly special.”

Franco Digital, a subsidiary of the Recreativos Franco Group, has been known for providing its customers with the best turnkey solutions for over 50 years. As a pioneering manufacturer of AWP machines, R. Franco Digital is founded on an innovative company culture that uses the best methodologies and technologies available, working with talented and disruptive people to deliver the best solutions.

“At R. Franco Digital, we are always striving to enhance our platform with innovative, top-quality content that resonates with our audiences, particularly in Spain and Latin America. Partnering with Endorphina allows us to bring a fresh, engaging catalog of games to our players, combining our platform’s power with Endorphina’s creativity and expertise. This collaboration underscores our commitment to delivering premium gaming experiences tailored for Spanish-speaking markets,” said Javier Sacristán, International Business Director of R. Franco Digital.

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