Asia
Live casino games — the future of the Asian iGaming market
As the gambling industry shifts online, so is a huge portion of Asia’s massive population of gamblers. Online slots and lotteries are as popular as anywhere else, but one product outstrips all others in Asian gamblers’ eyes: live dealer games.
Assessing the potential of the Asian audience, Slotegrator, a gambling software developer with 10 years of experience in the industry, paid special attention and created a line of solutions for the needs of Eastern markets. Thanks to cooperation with leading providers of gambling content, the developer managed to improve the quality and attractiveness of slots focused on Asia. Slotegrator makes sure that the games presented on the operators’ sites include local dealers and offers the most popular gambling content in the East.
How it works
Live casino games let players feel like they’re in a real land-based casino. The broadcast is conducted from a studio with an interior that resembles the luxurious halls of land-based gambling establishments. They are equipped with tables and modern technology that provides amazing sound and picture quality. Wide-angle HD cameras are strategically placed throughout the studio, some of them filming at maximum zoom. This allows players to easily observe what is happening on the table and in the room.
Professional croupiers or specially trained TV presenters serve as live dealers, running the game and chatting with users in a friendly manner. As a result, the player receives a high-quality broadcast, the atmosphere of a real casino, and an exciting game. Anyone can join the table or play privately, at any time and from anywhere.
Live dealer games deliver players an increased level of comfort. One recent example of their advantages was how during the pandemic, live casino customers could play and communicate with other users online without risking their health, providing a much-needed social outlet.
In recent years, there has been a tendency in Asia for experienced players to move to online casinos with live dealers. Players value the emotional security that dealer support provides. Through the screen — just like in a real game — they answer questions from users and help them. This interaction gives a sense of control and legitimacy, increasing trust.
Which live games are popular in Asia?
The Asian market was one of the first to embrace live dealer games. Initially, Asian players didn’t trust the RNG mechanism which was responsible for the outcome of slot games, and needed something more transparent. Live games have become a great alternative — the random number generator doesn’t hold a candle to a real person dealing the cards. The most popular games in Asia are Live Dragon Tiger, Baccarat, and Super Sic Bo. They are run by dealers dressed in Asian style, in an environment with a design inspired by the culture of Asia.
Simple and dynamic, Dragon Tiger comes from Cambodia. According to its rules, two cards are dealt: a dragon and a tiger. The winner is determined by the highest card. The player can bet on the dragon, on the tiger, or on a draw. He also has the opportunity to make additional bets.
Baccarat is considered to be one of the easiest live games to play, often preferred by users who are used to betting big. The pace of this online live dealer game is just as fast-paced and exciting as in a land-based casino.
Super Sic Bo is a famous ancient Chinese dice game. Today, three dice are used in Sic Bo. The rules of the game give users many opportunities for betting, and respectively, a wide range of payouts.
Why Asian operators choose live games
Today, with almost any game available on the iGaming content market, it is difficult for an operator to know what to choose for their platform. Nevertheless, there are more and more arguments in favor of games with live dealers:
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According to a study by GSMA Intelligence, by 2030, 72% of the world’s population will communicate online. Like the rest of our lives, online gambling will also continue to move online.
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Live dealer games increase operators’ reach, appealing to older players used to the traditional casino experience and younger players who live most of their lives online already anyway.
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Live dealer game developers are among the industry’s most innovative, constantly coming up with newer and more creative variations of classic games to make sure there’s always something exciting for players to try.
After deciding to launch an online platform, operators should consider the possibility of equipping it with flexible systems that are compatible with a variety of payment methods, the mechanics of adding gambling content, and much more. Slotegrator’s many years of experience gives the company’s specialists the opportunity to advise start-up entrepreneurs on all issues of launching an online casino platform, as well as provide recommendations to experienced players in the Asian market.
Asia
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.
As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.
Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.
“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.
With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.
Asia
Savvy Games Delegation Joins More Than 30,000 Fans for Tencent and Hero Esports’ Honor of Kings Grand Finals in Beijing
The inaugural King Pro League Grand Finals 2024, the biggest esports event in China, drew more than 30,000 fans to a sold-out Beijing Workers’ Stadium on Nov 16. A delegation from Savvy Games and the Esports World Cup Foundation also joined the iconic event hosted by Chinese tech giant Tencent and the largest esports company in Asia, Hero Esports (formerly known as VSPO).
HRH Prince Faisal bin Bandar bin Sultan Al Saud, Vice Chairman of Savvy Games Group (Savvy); Brian Ward, CEO of Savvy; and Ralf Reichert, CEO of the Esports World Cup Foundation, attended the tournament where two top Chinese esports teams competed for the inaugural Holy Dragon Cup and a record prize pool.
A total of 70 million rmb ($9.8 million) was awarded to the top 12 teams who advanced through the rounds of the six-week-long tournament. The final showdown was between Chengdu All Gamers and Chongqing Wolves, where Chengdu All Gamers emerged victorious in a best-of-seven series and took home 22 million rmb ($3.1 million) in prize money.
King Pro League, the premier esports league for Tencent’s hit game Honor of Kings, is the biggest esports league in Asia. Honor of Kings is the world’s most popular mobile game with more than 100 million daily players. Hero Esports has been the organizer of KPL tournaments since the league was first launched in 2016.
This year marks the inaugural KPL Grand Finals, which replaces the Honor of Kings International Championship for Chinese Honor of Kings competitors and features the top teams from across China, one of the biggest esports markets in the world with the most players. Events were held at arenas in Chengdu, Hangzhou and Changsha, with the Grand Finals event being held in Beijing.
The popularity of esports is growing rapidly around the world, encouraged by government support in a number of countries and new products and technology. According to a Frost & Sullivan Report, the market size of the esports gaming industry has experienced a significant increase at a CAGR of 15.2% from US$29.8 billion in 2017 to US$52.6 billion in 2021, and is expected to increase further at a CAGR of 12.1% from US$57.9 billion in 2022 to US$102.4 billion in 2027.
The report also shows that the number of gamers globally has experienced a significant increase at a CAGR of 7.1% from 2.3 billion in 2017 to 3.1 billion in 2021, and is expected to further increase at a CAGR of 5.5% from 3.3 billion in 2022 to 4.3 billion in 2027.
Danny Tang, CEO and Co-Founder of Hero Esports, commented: “Hero Esports is proud to have been a part of the first King Pro League Grand Finals, which is an example of the high calibre esports tournaments that fans and players everywhere deserve. The strong enthusiasm we’ve seen for this event in its first year is a testament to the significant growth of interest in this sport and the support of our high-profile sponsors. The atmosphere in the arena was electric and we congratulate the Chengdu All Gamers in winning the inaugural Holy Dragon Cup.”
Hero Esports, formerly known as VSPO, is a leading player in the global esports industry, collaborating with major game developers and global brands and organizing tournaments for players and fans across the world. It is the biggest esports tournament operator in Asia, having hosted 86 tournaments in the region in 2023, of which 62 were in China, compared with a total of 77 tournaments in 2020, of which three were overseas. The company recently announced the Esports Asian Champions League (ACL), Asia’s new premier international esports tournament featuring multiple titles.
Sponsors of the King Pro League Grand Finals 2024 include Meituan, Snapdragon and SAIC Volkswagen and iQOO.
Asia
Natural8 India gives poker enthusiasts across the country a chance to become Asian Poker Tour (APT) champions from the comfort of their homes!
Ever dreamt of testing your skills at poker competitively, against some of the best poker players in Asia? If you have, then let it be a dream no more! Natural8 India is giving poker players across the country, both amateur and professional, a chance to win up to 20 Asian Poker Tour (APT) trophies with the biggest-ever online APT series with millions in prize pools: the APT Online 2024!
Having kicked off on November 10, the APT Online 2024 offers players a chance to win up to 20 APT trophies, including three exclusive and bespoke APT Online Lion Trophies, and millions in prize pools across the Main Event, High Roller, and Super High Roller tables. Natural8 India will also automatically enter all players participating in any APT Trophy events into the Lucky Draw Flipout at no extra charge, giving five top players a chance to win the APT Main Event Live Packages.
Speaking about the event, Kunal Patni, Executive Director and Country Head, Natural8 India, said, “The APT Online 2024 is an unparalleled opportunity for poker enthusiasts in India to experience the thrill of competitive poker on a grand stage. We are thrilled to bring this prestigious series to players across the country, giving them the chance to not only test their skills against the best and compete for APT trophies and massive prize pools. Our goal is to make top-tier poker accessible to everyone, and we hope to inspire a new wave of talent to rise through India’s growing poker community. We are excited with the response so far and are looking forward to even more players, whether seasoned pros or just starting on their poker journeys, to participate in the exciting, thrilling experience that the APT Online 2024 is shaping up to be!”
With all this available with buy-ins as low as INR 1,100 and from the comfort of your home, what are you waiting for? Visit Natural8 India today and sign up for the table right here, and get a chance to compete against other poker enthusiasts and earn glory by becoming an APT Trophy winner!
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