Baltics
Industry-leading Sports Betting Brand William Hill Launched in Latvia

The internationally well-renowned sports betting and online casino brand William Hill rolled out in Latvia. A quick market entry was made possible by rebranding the local sports betting brand 11.lv.
Acquired by the William Hill Group in 2019, 11.lv has operated under a local license in Latvia since 2012, growing to a top 3 player in the online sports betting and casino market in 2021.
The rebrand coincides with some significant sporting events in Latvia, including the 2022 IIHF World Championship this month and the Responsible Gaming Latvian Cup (Latvian FA) – which William Hill financially supports.
The company also intends to leverage existing media partnerships with bespoke creatives underpinned by the William Hill brand concept of Brotherhood, centred around the power sports and betting have to connect people in a responsible environment.
“I am very proud of the work done building 11.lv brand in the Latvian market, becoming one of the leading brands in the country. This makes us well-positioned to take this strategic step, and we look forward to introducing one of the strongest brands in the industry and proving to our Latvian customers that William Hill is who you play with,” Nir Hakarmeli, MD of William Hill International, said.
-
Latest News7 days ago
Why Gamification Is Reshaping Online Poker
-
Latest News7 days ago
World’s First Self-Service Sports Betting & Lottery Terminal by IZIGROUP
-
Latest News4 days ago
BitStarz Casino Review 2025: The Leading Crypto & Bitcoin Casino With Instant Withdrawal, Fast Payout & Latest Bonuses!
-
Latest News4 days ago
EGT Digital’s games are available to Bangbet’s customers in Tanzania
-
Interviews4 days ago
Scale isn’t everything: Why agility is the new advantage in live casino
-
eSports4 days ago
NODWIN Gaming and JioStar unveiling BGMS Season 4 with OnePlus as Title Partner and Android as Co-Title Partner
-
Latest News4 days ago
BC.GAME Strengthens African Strategy with Dual Regulatory Approval in Kenya
-
Latest News4 days ago
HIPTHER Announces In-Person Events Rebrand, Baltics Focus & Digital Events Lounge for 2026