Industry-leading Sports Betting Brand William Hill Launched in Latvia
The internationally well-renowned sports betting and online casino brand William Hill rolled out in Latvia. A quick market entry was made possible by rebranding the local sports betting brand 11.lv.
Acquired by the William Hill Group in 2019, 11.lv has operated under a local license in Latvia since 2012, growing to a top 3 player in the online sports betting and casino market in 2021.
The rebrand coincides with some significant sporting events in Latvia, including the 2022 IIHF World Championship this month and the Responsible Gaming Latvian Cup (Latvian FA) – which William Hill financially supports.
The company also intends to leverage existing media partnerships with bespoke creatives underpinned by the William Hill brand concept of Brotherhood, centred around the power sports and betting have to connect people in a responsible environment.
“I am very proud of the work done building 11.lv brand in the Latvian market, becoming one of the leading brands in the country. This makes us well-positioned to take this strategic step, and we look forward to introducing one of the strongest brands in the industry and proving to our Latvian customers that William Hill is who you play with,” Nir Hakarmeli, MD of William Hill International, said.
FeniBet partners with Stakelogic
Latvian online casino operators strengthen their presence in the market with in-demand developer’s classic slots and modern video slots
Stakelogic strengthens its position in the Latvian market as one of the leading providers of classic and video slot content, by partnering with FeniBet – a top newcomer in the online casino segment in Latvia.
The partnership will strengthen FeniBet’s game portfolio, thus, position in the market, as one of the leading, and fast-growing online entertainment providers.
Stakelogic is one of the leaders in classic slots, with a very wide range of games, especially fruit-themed games, which are among the most popular worldwide. Stakelogic games offer a unique gaming experience – a series of classic slot games with excellent graphics, bonus features, and multipliers, and with one of the main game features – Super Stake, available across a wide range of the provider’s classic and modern video slot games. This gives users maximum experience – a high-class game in all of its aspects – graphics, sound, mechanics, and, of course, bonuses.
World’s top games Cash Express, Wild Buzz, El Cowboy Megaways, Devil’s Trap, and the just-launched Diamond Staxx MultipaysTM – are now even more available in Latvia.
Danila Dzehs, Senior Sales Manager at Stakelogic, said: “FeniBet is a top teir operator in Latvia and this partnership further establishes Stakelogic as a leading content provider. Our games are proven in Latvia and will allow the operator to elevate the experience it offers to players.”
Martins Opmanis, Head of IT from FeniBet, added: “Stakelogic is rapidly gaining popularity, and we want our customers to enjoy its classic and modern video slots. We look forward to introducing Stakelogic flagship Super Stake feature to elevate our players’ experience on FeniBet.”
TOPsport makes Lithuanian slot history with record payout
One lucky player scoops incredible €305,600 prize
TOPsport, one of Lithuania’s leading online casinos, made iGaming history in the country earlier in February after one customer won over €305,600, the biggest prize ever claimed from a digital slot.
The lucky individual secured the impressive win whilst playing Playson’s hugely popular title, Joker’s Coins: Hold and Win, showcasing the title’s ability to deliver an entertaining experience packed with significant win potential.
Established in 2002, TOPsport is Lithuania’s premier online casino and this record slot payout further cements its position as the go-to platform for players across the country. It also further enhances the operator’s partnership with Playson, having deployed the developer’s wide range of games since 2019.
Released in January 2022, Joker’s Coins is still a huge part of Playson’s portfolio, propelling the supplier higher in the iGaming world. The slot boasts captivating audio-visuals that, along with the coveted Hold and Win mechanic, have become renowned for increasing player engagement and retention.
Evoplay boosts Baltic reach in Uniclub Lithuania deal
Award-winning game development studio Evoplay has further expanded its presence in Lithuania by supplying its innovative slots to online casino Uniclub.
The partnership sees the studio integrate 53 of its most engaging games, including the popular Fruit Super Nova series and immersive Ice Mania release. As part of the deal, Uniclub is set to benefit from some of the market’s most innovative video slots available, which has firmly cemented Evoplay as a leading European gaming supplier.
The Uniclub.lt website presents Lithuanian players with a diverse selection of games from an extensive line up of industry providers. The operator also offers multiple live betting options, with users able to place bets on a wide range of sports including basketball, football, tennis and e-sports.
Thanks to the partnership, this latest agreement sees Evoplay further strengthen its presence in Lithuania’s developing online market.
The award-winning studio first entered the country two years ago, after obtaining a gaming certification from the country’s certification standard, Gaming Labs International (GLI).
Commenting on the partnership, Vladimir Malakchi, CCO at Evoplay, said: “As a company with global ambitions, we’re always happy to reinforce our foothold and player reach across Europe, delivering some of the best games around.
“The deal with Uniclub allows us to deliver our engaging content to more players in Lithuania and enables us to maintain our impressive commercial momentum. We’re hoping 2023 will be a prosperous year for the company and striking deals like this is a great start.”
Martynas Matulevičius, Uniclub CEO, added: “We’re excited to have added Evoplay’s content onto our online casino. The studio has made a name for itself as one o the best and most forward-thinking suppliers in the industry.
“We pride ourselves in being able to offer immersive and high-quality products to our players, therefore, striking deals with the likes of Evoplay is extremely important.”
As a leading iGaming studio, Evoplay enjoyed an outstanding 2022 and won SBC’s coveted Innovation in Casino Entertainment award. The studio also further established its leading credentials by taking home the only two supplier-focused awards available at 2022’s EGR Marketing and Innovation Awards.
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