The internationally well-renowned sports betting and online casino brand William Hill rolled out in Latvia. A quick market entry was made possible by rebranding the local sports betting brand 11.lv.
Acquired by the William Hill Group in 2019, 11.lv has operated under a local license in Latvia since 2012, growing to a top 3 player in the online sports betting and casino market in 2021.
The rebrand coincides with some significant sporting events in Latvia, including the 2022 IIHF World Championship this month and the Responsible Gaming Latvian Cup (Latvian FA) – which William Hill financially supports.
The company also intends to leverage existing media partnerships with bespoke creatives underpinned by the William Hill brand concept of Brotherhood, centred around the power sports and betting have to connect people in a responsible environment.
“I am very proud of the work done building 11.lv brand in the Latvian market, becoming one of the leading brands in the country. This makes us well-positioned to take this strategic step, and we look forward to introducing one of the strongest brands in the industry and proving to our Latvian customers that William Hill is who you play with,” Nir Hakarmeli, MD of William Hill International, said.
Olympic Casino Faces Another Fine in Lithuania
The Lithuania Gambling Supervisory Authority has issued another fine to UAB Olympic Casino Group Baltija following a further breach of advertising laws in the country.
The Authority fined Olympic Casino €25,000 after it found the operator featured information on its website about how customers could watch live sports events on Setanta Sports, but also encouraged users to bet on sports.
The text in question set out how customers would watch live coverage of events such as the Spanish La Liga and Italian Serie A football leagues, as well as WTA tennis and Nascar motor-racing in the US.
While the promotion stated that coverage of events would be free, it also included text in relation to how customers could make deposits and withdrawals to and from their account on Olympic Casino. The advert included phrases such as “Be part of the game”.
Assessing the case, the Authority ruled the promotion was in breach of article 10, paragraph 19 of the Law on Gambling of the Republic of Lithuania, which relates to encouraging people to participate in gambling.
The Authority said the information about the possibility to watch events for free was not considered a gift, but information with which the operator sought to draw attention to its services, as well as to persuade and encourage people to participate in gambling.
However, the Authority also noted that the decision was not final and could be subject to an appeal by Olympic Casino.
Game Wave Festival announces the full list of speakers and agenda!
Less than two weeks left until the highly awaited gaming industry event in the Baltics – Game Wave Festival (GWF). The full agenda with the speakers has been released and everybody is invited to use promo code GWFRIEND to register for the event with a discount of 20%. GWF will take place on November 28-29, in Tallinn, Estonia at Tallink Spa & Conference Hotel.
The two-day conference will provide an intersection of business, education and entertainment for anyone who is or wants to be involved in the gaming industry. Game Wave Festival will create an environment full of opportunities for networking and making close connections. The event will host 36+ speakers from different fields and backgrounds who are happy to connect and share their expertise within the gaming field.
Game Wave Festival Speakers
Over the last 6 years, Julia Iljuk she has been helping game developers to find optimal solutions to their analytics problems. She is the host of an online course “Game analytics: From basic to advanced strategies” and webinars held on the devtodev education platform. Join her speech about Grow your Games with Data: How to Choose and Integrate Product Analytics.
Sercan (Sarge) Altundaş is a multi-disciplinary software engineer with a game and web development background. He is the developer of Ready Player Me, the leading cross-platform avatar system for the metaverse. He is currently SDK and Integrations Team Leader and has been helping the top technology companies integrate avatars into their applications. Sercan (Sarge) Altundaş will deliver an amazing talk on Taking Advantage of Machine Learning in Game Prototyping.
Elizaveta Petruchuk Seepia Playables is very active person. She holds several positions: CEO of Seepia Playables, FGJ Board Member, IGDA Volunteer, Art/Handcraft/Chess teacher or animator for kids, or just an ambitious unicorn. She will tell you her journey of From Outcast to CEO.
Mohammad Ali Sharpasand is a Data Scientist interested in the fields of Game Development, Bayesian Estimation, and People. He has a strong passion for helping others through their professional development. He will talk about Creating Games for Yourself or your Audience?
inesha Gandhi has more than 10 years of management experience in the gaming industry. She has worked on several AAA games. Making games is her passion and profession. She loves helping and solving problems of her team. Being part of the game dev. industry is a dream come true for her. She will share her knowledge on the Role of a Producer in Game Development.
Wazdan expands Latvia presence with FeniBet agreement
Wazdan, the innovative games provider, has strengthened its foothold in Europe by securing a deal with the modern Latvian operator, FeniBet.
The agreement allows Wazdan’s innovative slot content to reach more players than ever before, providing FeniBet’s customers with access to its latest engagement-boosting features, such as Collect to Infinity™, Cash Infinity™, and Hold the Jackpot.
A selection of 10 popular titles, including Sizzling Eggs™, 9 Coins™, Magic Spins™, Sizzling 777 Deluxe, Sizzling Kingdom™: Bison, Hot Slot™: 777 Crown, Power of Gods™: Valhalla, 9 Lions, Telly Reels™, and Magic Fruits Deluxe, is already available to FeniBet’s customers thanks to the partnership, with more titles expected to follow soon.
FeniBet operates in Latvia as an online sportsbook and casino, offering a wide range of popular slots, Live Casino products, and secure sports betting markets to guarantee a memorable gaming experience for all of its customers.
The deal serves as further evidence of Wazdan’s commitment to Europe’s iGaming landscape as the supplier reinforces its presence in Latvia, following recent deals with the likes of Play North, Sesame, and Star Casino.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We’re thrilled to have established a partnership with FeniBet in a market as exciting and full of promise as Latvia.
“The deal allows us to maintain our impressive growth trajectory and continue expanding our global presence, while providing the operator with some of our most exhilarating slot products.”
Martins Opmanis, Head of IT Department in Alfor, said: “By delivering Wazdan’s renowned content to our players, we are able to provide them with some of the strongest gaming experiences on the market.
“Wazdan’s products are known for their engagement-boosting features and imaginative themes, and we expect the initial crop of games to go down well with our players.”
Week 47/2022 slot games releases
BetGames Will Start Accepting Fasttoken (FTN) as a Supported Cryptocurrency
Game Changers and Guild X broke records in Berlin
The Global Casino Gaming Equipment Market is expected to grow by $14265.1 million during 2023-2027, accelerating at a CAGR of 5.55% during the forecast period
AvatarUX takes control of the mic in HipHopPop™
ZITRO WINS “SLOT MACHINE OF THE YEAR” WITH ITS AMAZING WHEEL OF LEGENDS
Inter Esports Partners with Mkers
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