Connect with us

99.9% uptime sounds reliable, until you realise it means 8+ hours of downtime a year. For an iGaming operator, it is a business threat. One hour offline during a major promo can erase months of planning, budget, and player trust. Multiply that by eight.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latest News

BetCity Becomes the First Betting Partner of FIH

Published

3 years ago

on


Reading Time: < 1 minute

 

BetCity.nl has signed a 3-year partnership agreement with the International Hockey Federation (FIH). Through the deal, the Dutch betting company has become the first-ever betting partner of hockey’s world governing body.

The partnership covers the upcoming FIH Hockey Women’s World Cup as well as the FIH Hockey Pro League seasons in the Netherlands, from now until June 2025. BetCity.nl will be visible for the first time at the FIH Hockey Pro League matches that will be played in Nijmegen (Netherlands) at the end of May.

As an established, experienced and 100% Dutch supplier, BetCity.nl has a great deal of affinity with its products and its market. This is in tune with the confidence that its players who, in addition to their passion for the casino games, also share the love for hockey and the sentiment of sportsmanship in general.

The landmark partnership was facilitated by Sportradar, the official betting and gaming data rights partner of the FIH.

“We’ve been looking at engaging with the betting industry for some time now, but it was essential for us to do so in a completely trustful environment. Thanks to our collaboration with Sportradar, we’ve found in BetCity.nl the ideal partner to open the doors of the betting market to hockey. This first-of-a-kind move for us will hopefully generate further similar opportunities in this area in the future,” Thierry Weil, CEO of FIH, said.

“The Netherlands have been among the world’s top teams in hockey for years. As a 100% Dutch company, we are proud to be affiliated with the FIH and therefore being visible at matches in the Pro League and the Women’s Hockey World Cup of our national team,” Melvin Bostelaar, CEO of BetCity.nl, said.

Related Topics:

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement
PIN-UP Global Transforms into the RedCore Business Group
In today’s fast-evolving market, capturing attention and establishing a trusted brand presence is more challenging than ever.

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!

Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.