Central Europe
IMG ARENA signs multi-year streaming and data partnership with the German Football Association
IMG ARENA, a leading sports data supplier for media, betting and professional sectors has signed a multi-year agreement with DFB GmbH & Co. KG, the marketing and commercial arm of the German Football Association (DFB).
The partnership covers streaming and fastpath data rights for all 63 matches in the DFB-Pokal, Germany’s storied national knockout cup competition, commencing with the 2022/23 season of the tournament, allowing distribution of the content to IMG ARENA’s global network of sportsbook operators.
The DFB-Pokal competition features 64 teams from the top two domestic leagues, Bundesliga and Bundesliga 2, including record 20-time winners FC Bayern Munich.
This deal expands IMG ARENA’s data-driven partnership with DFB, which already includes collaboration around the 3. Liga and FLYERALARM Frauen-Bundesliga for fastpath betting data rights through a European Leagues agreement.
Mark Wrigley, Senior Director of Rights at IMG ARENA, said: “We are proud to announce this expanded partnership with one of the most prestigious federations in sport. The DFB-Pokal is a hugely exciting competition that will sit alongside the most in-demand properties in our portfolio.”
Dr. Holger Blask, Managing Director of the DFB GmbH & Co. KG, said: “IMG ARENA is a leader in sports data distribution across multiple sports and sectors. We are pleased to grow the scope of our work together to include data and streaming for DFB-Pokal, one of our most important assets. The combination of IMG ARENA’s technology leadership and worldwide reach will bring new engagement with the competition and broaden its audience.”
Headquartered in London, IMG ARENA is a sports content and technology hub serving the Sports, Sports Betting and Sports Media eco-systems. IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions, including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, DP World TOUR, PGA Tour, EuroLeague, MLS and the FA.
Central Europe
NOVOMATIC builds the Group’s largest photovoltaic system in Lower Austria
NOVOMATIC has underscored its clear commitment to sustainability by installing the Group’s largest photovoltaic system. More than 4,600 solar panels have been installed on the roof of the headquarters in Lower Austria, covering a total area of 20,000 m2 and ceremoniously commissioned in the presence of Lower Austrian Governor Johanna Mikl-Leitner, NOVOMATIC’s Executive Board and the mayor of Gumpoldskirchen, Ferdinand Köck.
The PV system, with a size equivalent to three football pitches, will produce around two million kilowatt-hours of electricity every year, thereby enabling the company to meet a substantial portion of this location’s annual energy needs. In addition to being used in the offices and production facilities, this green electricity will also find its way into the company’s dedicated charging stations for its fleet of e-vehicles. It is a similar situation with international subsidiaries in countries such as Germany, Italy, Spain, Romania, North Macedonia, Bosnia, Poland, South Africa and Australia, which are already meeting substantial portions of their electricity needs from dedicated PV systems.
State Governor of Lower Austria, Johanna Mikl-Leitner, emphasizes “Lower Austria is a pioneer in efforts to develop the use of wind energy and photovoltaics. Half of all the wind power produced in Austria and a quarter of all the country’s photovoltaic electricity already comes from Lower Austria today. We can do this because many companies do their bit to ensure the green and sustainable future of the state’s economic engine, investing in the development of renewable energy sources. Thank you for this investment and the trust placed in the economic hub that is Lower Austria.”
“The completion of the Group’s largest photovoltaic plant is not just a key milestone in the sustainability strategy of NOVOMATIC AG, but it also means we have sent a clear signal of our intentions to foster a strong and efficient energy future. After all, it is only by taking responsibility that business success can be guaranteed in the long term,” says the Executive Board of the NOVOMATIC AG Group.
Installing the new PV system on already built-up areas helps NOVOMATIC to consistently reduce its carbon footprint, and enabling it now to save more than 1,100 tons of CO2 emissions every year, the equivalent of 90,500 trees compensating for CO2. The concept of “Going Green” is firmly anchored in the company’s comprehensive ESG program as Europe’s leading gaming technology group. In addition to its work to expand the use of photovoltaics across the Group, the company is also focusing its attention on monitoring resources and expanding e-mobility, all with a view to permanently cutting international CO2 emissions.
Central Europe
ComeOn Group’s Sportsbook hub in Austria relocates to new office space to facilitate further growth
ComeOn Group announced the relocation of its sportsbook, tech and risk management hub in Graz, Austria, to a new and central office space. The new office marks yet another milestone in ComeOn’s investment to accelerate its proprietary sportsbook platform and deliver a differentiated product proposition to its sportsbook players.
ComeOn’s proprietary sportsbook platform and in-house trading team is a key part of its strategy to grow the sportsbook business according to the company’s growth strategy. The office in Austria marks the central gravity of the platform development and opens up room for the teams to grow further as ComeOn levels up its investment into their sportsbook part of the business.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about our new sportsbook engineering and trading hub in Graz. Sportsbook is a key driver of our growth plans ahead and we are well on track with the strategic goal we have set to double our sportsbook business in the next three years. By investing in technology and our proprietary sportsbook platform we are not only providing our customers with top-notch entertainment experiences but also ensuring that our employees have the tools and environment they need to innovate and excel. Our new office is not just a place to work; it’s a hub for collaboration and growth, allowing us to better serve our customers.”
The new office opened its doors officially at the beginning of October and ComeOn Group remains dedicated to providing creative and modern office spaces across all their locations for its employees to keep on innovating to deliver the most exciting entertainment experiences for their customers.
Central Europe
Wildz becomes the new sponsor of FC Schalke 04
Royal Blue has a new addition: Wildz is joining FC Schalke 04 as an official sponsor with immediate effect. An initial two-year partnership has been agreed upon with Rootz Limited, Wildz’s parent company.
Matthias Tillmann, CEO of FC Schalke 04, looks forward to the collaboration: ‘As in football, Wildz focuses on fair play and the fun of the game. The company works with the world’s leading gaming providers and offers entertaining and responsible gameplay.’
Customers can control their gambling activities and thus prevent gambling addiction problems. Wildz has specialized tools to help players manage their time and spending limits and provides information on professional tools and access to customer service in five languages.
For Schalke fans, Wildz will be visible for the first time at all future home games on the board in the VELTINS-Arena. In addition, the gambling operator will now present the official crowd figures with its logo on the video cube and S04’s social media channels.
Sam Brown, CEO, Wildz: ‘We are extremely excited about partnering with FC Schalke 04, one of Germany’s most historic and iconic football clubs. S04 stands for an intense love for the game shared by its millions of unique and passionate fans. The same passion and intensity is reflected in our own philosophy at Rootz, which is why we see this collaboration as a perfect synergy to reach new heights together.’
As a licensed and regulated gaming operator, Wildz offers its customers a wide range of games on a sophisticated platform. In addition to a dynamic rewards system, the platform impresses with exclusive features, innovative and efficient programming, and impressive graphics and content.
In this way, Wildz has succeeded in establishing itself as a leading online gaming operator and has already won several titles, such as ‘Mobile Operator of the Year’ (2024). Like the best entertainment, data protection and complete privacy are top priorities at Wildz.
Rootz Limited operates its services with a license from the Joint Gambling Authority of the federal states. This license was granted throughout Germany in September 2022 for virtual machine gaming in accordance with sections 4 to 4d in conjunction with 22a GlüStV 2021.
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