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Cloud gaming industry overview: Which industry giant has the edge?

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The tech industry faces some tough challenges in 2021. The worldwide shortage has impacted many highly regarded industry players. 2022 doesn’t really differ in terms of important supply chain concerns. There are things going wrong in the world. Technology companies and gaming are known for adaptability in particular. The cloud gaming industry has been led by several major companies with various model such as Microsoft, Google, Facebook and Microsoft.

What is cloud gaming?

Cloud Gaming offers exceptional graphics performance without costly hardware upgrades. Unlike PC gaming consoles, cloud gaming systems run software in remote datacentres. Google has been betting on the growth of cloud games as the next major industry to be the next big game.

Technology: hardware shifts from local game processing to cloud services and local interaction devices

Cloud gaming ecosystem has profound impact on games hardware as well. In addition, huge technological advances have impacted the market. In this game hardware is changing and game processing hardware will be moved to the cloud and becomes a business service. Although the console industry dominates today, these kinds of hardware will most likely lose their importance when technology is moved to the Cloud. The model derived from these changes is therefore shifting between product and service.

Content: a high-end game portfolio will make cloud gaming relevant; scale will make it dominant

Likewise with OTT providers such as Amazon Prime, Netflix is crucial to attract and retain clients and to keep its growth a constant. The cloud gaming platform may also experience similar changes. Game selection is regarded as a vital aspect of any platform value proposition and will ultimately be either the driver of growth or the block for growth for the platform itself. The research also showed that the gaming portfolio, especially blockbuster AAA games, is the key buy-by-buy criteria for cloud games.

Monetization: cloud gaming will introduce new ways of generating value

Cloud gaming is expected to increase gaming services in an overall way extending a particular franchise’s lifecycle. We also anticipate an overall increase in gamers with the increase in the accessibility provided by the cloud. However, if ARPU average sales drop across industries, the longer-term strategy will shift its emphasis to gaming lifetime values. The rise of subscription models shows how unique and conventional sales combined with traditional purchases could eventually become much less important.

Gaming platforms

It requires an installable game CD or files on the PC/ console for running an X-Box game. Cloud gaming is an online gaming platform that enables gamers to play games directly from your device or computer like 10 euro no deposit casinos. This concept resembles Netflix – and OCS – platforms. We could already visualize a world without computers or console hardware! It offers many more options than playing games on an online platform, Video Editing – 3D renderings – Video streaming and more.

Microsoft: Xbox Game Pass (xCloud)

Microsoft will launch the Xbox Game Pass Ultimate offer on November 29, 2020. It also used games from third-party companies such as Forza Halo, Gear of War or independent game developers. XCloud is constantly updated with new games, and this helps to ensure strong user participation across platforms.

PS Now – Sony

Sony’s PlayStation Online platform offers more than 700 games for free to view and stream. Having an extensive userbase and Sony’s expertise on gaming has helped the company make a successful move to Cloud Games in a seamless way allowing the cloud to be used as a platform for games. A service that has more than 200,000 registered users, the company provides the catalogue of PS4 games as a free Download on Xbox 360 consoles.

Nvidia GeForce Now

Nvidia didn’t let the chance go without launching streaming platforms. GeForce Now’s first beta version was released in February 2020. GeForce now isn’t a platform with a game catalogue like Luna, but rather offers a range of compatible games at a range in Steam, Epic Games, Gog’s and Uplay. Steam now integrates GeForce Now directly into its platform, which allows players to play on Nvidia servers from their Steam account via one click.

Is cloud gaming at the tipping point

Cloud games have increased in popularity and the cloud gaming industry will soon become mainstream. Over a period of time, the gaming industry enjoyed a period of significant growth with an additional boost following the COVID-19 pandemic. Although consumers will gradually transition back into the usual routine, they should be interested in and engaged in these services for the foreseeable future.

The biggest shift in cloud gaming?

Cloud Gaming is an innovative technological innovation, letting users play directly in the cloud without downloading a gaming device. Currently most video games require physical media to be purchased or downloaded on devices such as smartphones and tablets. Cloud Gaming combines cloud computing and mobile gaming with a cloud computing system. Players can play games through a variety of formats — similar to Netflix, Disney and other streaming services.

Gaming segments and the state of play

In order understand the video gaming industry we need to look at four gaming sectors that cloud gaming services and the larger video gaming industry have tried to address. Each industry segment requires technology, as well as businesses for video game technology and operations.

Esports enthusiasts: Fast-paced, massive multiplayer, spectator gaming

Some of us understand the growth of online game competitions involving players competing for rank and prize. With an estimated market value of over 1 billion, esports is growing in popularity. While professional eSports players count thousands of amateur fans participating equally and playing Party Games, battle royale, multiplayer online battle arenas, shooter, fighter and digital version of traditional games. In essence, eSport games involve social contact, friends chatting and utilizing chat and audio headsets. Top esports games remain popular amid a wave of hype and confusion among fans.

Immersive gamers: Realistic game worlds, big narratives, and online services

Immersive game play has the most realistic graphics, and players enjoy physics and atmospheres that are often augmented by weather systems and dynamic lights. This game has sophisticated AI animating non-player characters—Gameworld full-time residents—and these characters interact frequently producing unexpected emerging behaviour. A major AAA franchise title will require years for development as competition will increase and demand will increase. They’re attracting celebrities looking for new ways to communicate stories—and new ways for them to reach millions.

Mobile gamers: The largest audience, the simplest games (for now)

Mobile gaming currently accounts for more than half of the 139 billion video games worldwide and has grown 10 percentage points. Mobile gaming is the biggest driver of growth in the game industry, with over a billion users playing mobile apps. According to Deloitte Digital Media Trends survey 2019, mobile gaming is the most widely distributed game across all the generations. Mobile gaming accounted for nearly 70 % of smartphone spending 14. The vast and fragmented market of mobile games have shown a high quality of play that remains popular for years.

The nonplayer: The vanishing slice beyond a mature global market

The challenge in this segment boils back to convincing existing gamers to believe streaming is able to beat downloads on console, laptop, and tablet devices with better capability. Despite this, the cloud services will help to increase player participation by removing barriers to entry. This could explain why mobile gaming has increased in importance as people are increasingly interested in playing videos and apps regardless of their global smartphone use. We believe our gaming segment should consider utilizing cloud games.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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