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Cloud gaming industry overview: Which industry giant has the edge?
The tech industry faces some tough challenges in 2021. The worldwide shortage has impacted many highly regarded industry players. 2022 doesn’t really differ in terms of important supply chain concerns. There are things going wrong in the world. Technology companies and gaming are known for adaptability in particular. The cloud gaming industry has been led by several major companies with various model such as Microsoft, Google, Facebook and Microsoft.
What is cloud gaming?
Cloud Gaming offers exceptional graphics performance without costly hardware upgrades. Unlike PC gaming consoles, cloud gaming systems run software in remote datacentres. Google has been betting on the growth of cloud games as the next major industry to be the next big game.
Technology: hardware shifts from local game processing to cloud services and local interaction devices
Cloud gaming ecosystem has profound impact on games hardware as well. In addition, huge technological advances have impacted the market. In this game hardware is changing and game processing hardware will be moved to the cloud and becomes a business service. Although the console industry dominates today, these kinds of hardware will most likely lose their importance when technology is moved to the Cloud. The model derived from these changes is therefore shifting between product and service.
Content: a high-end game portfolio will make cloud gaming relevant; scale will make it dominant
Likewise with OTT providers such as Amazon Prime, Netflix is crucial to attract and retain clients and to keep its growth a constant. The cloud gaming platform may also experience similar changes. Game selection is regarded as a vital aspect of any platform value proposition and will ultimately be either the driver of growth or the block for growth for the platform itself. The research also showed that the gaming portfolio, especially blockbuster AAA games, is the key buy-by-buy criteria for cloud games.
Monetization: cloud gaming will introduce new ways of generating value
Cloud gaming is expected to increase gaming services in an overall way extending a particular franchise’s lifecycle. We also anticipate an overall increase in gamers with the increase in the accessibility provided by the cloud. However, if ARPU average sales drop across industries, the longer-term strategy will shift its emphasis to gaming lifetime values. The rise of subscription models shows how unique and conventional sales combined with traditional purchases could eventually become much less important.
Gaming platforms
It requires an installable game CD or files on the PC/ console for running an X-Box game. Cloud gaming is an online gaming platform that enables gamers to play games directly from your device or computer like 10 euro no deposit casinos. This concept resembles Netflix – and OCS – platforms. We could already visualize a world without computers or console hardware! It offers many more options than playing games on an online platform, Video Editing – 3D renderings – Video streaming and more.
Microsoft: Xbox Game Pass (xCloud)
Microsoft will launch the Xbox Game Pass Ultimate offer on November 29, 2020. It also used games from third-party companies such as Forza Halo, Gear of War or independent game developers. XCloud is constantly updated with new games, and this helps to ensure strong user participation across platforms.
PS Now – Sony
Sony’s PlayStation Online platform offers more than 700 games for free to view and stream. Having an extensive userbase and Sony’s expertise on gaming has helped the company make a successful move to Cloud Games in a seamless way allowing the cloud to be used as a platform for games. A service that has more than 200,000 registered users, the company provides the catalogue of PS4 games as a free Download on Xbox 360 consoles.
Nvidia GeForce Now
Nvidia didn’t let the chance go without launching streaming platforms. GeForce Now’s first beta version was released in February 2020. GeForce now isn’t a platform with a game catalogue like Luna, but rather offers a range of compatible games at a range in Steam, Epic Games, Gog’s and Uplay. Steam now integrates GeForce Now directly into its platform, which allows players to play on Nvidia servers from their Steam account via one click.
Is cloud gaming at the tipping point
Cloud games have increased in popularity and the cloud gaming industry will soon become mainstream. Over a period of time, the gaming industry enjoyed a period of significant growth with an additional boost following the COVID-19 pandemic. Although consumers will gradually transition back into the usual routine, they should be interested in and engaged in these services for the foreseeable future.
The biggest shift in cloud gaming?
Cloud Gaming is an innovative technological innovation, letting users play directly in the cloud without downloading a gaming device. Currently most video games require physical media to be purchased or downloaded on devices such as smartphones and tablets. Cloud Gaming combines cloud computing and mobile gaming with a cloud computing system. Players can play games through a variety of formats — similar to Netflix, Disney and other streaming services.
Gaming segments and the state of play
In order understand the video gaming industry we need to look at four gaming sectors that cloud gaming services and the larger video gaming industry have tried to address. Each industry segment requires technology, as well as businesses for video game technology and operations.
Esports enthusiasts: Fast-paced, massive multiplayer, spectator gaming
Some of us understand the growth of online game competitions involving players competing for rank and prize. With an estimated market value of over 1 billion, esports is growing in popularity. While professional eSports players count thousands of amateur fans participating equally and playing Party Games, battle royale, multiplayer online battle arenas, shooter, fighter and digital version of traditional games. In essence, eSport games involve social contact, friends chatting and utilizing chat and audio headsets. Top esports games remain popular amid a wave of hype and confusion among fans.
Immersive gamers: Realistic game worlds, big narratives, and online services
Immersive game play has the most realistic graphics, and players enjoy physics and atmospheres that are often augmented by weather systems and dynamic lights. This game has sophisticated AI animating non-player characters—Gameworld full-time residents—and these characters interact frequently producing unexpected emerging behaviour. A major AAA franchise title will require years for development as competition will increase and demand will increase. They’re attracting celebrities looking for new ways to communicate stories—and new ways for them to reach millions.
Mobile gamers: The largest audience, the simplest games (for now)
Mobile gaming currently accounts for more than half of the 139 billion video games worldwide and has grown 10 percentage points. Mobile gaming is the biggest driver of growth in the game industry, with over a billion users playing mobile apps. According to Deloitte Digital Media Trends survey 2019, mobile gaming is the most widely distributed game across all the generations. Mobile gaming accounted for nearly 70 % of smartphone spending 14. The vast and fragmented market of mobile games have shown a high quality of play that remains popular for years.
The nonplayer: The vanishing slice beyond a mature global market
The challenge in this segment boils back to convincing existing gamers to believe streaming is able to beat downloads on console, laptop, and tablet devices with better capability. Despite this, the cloud services will help to increase player participation by removing barriers to entry. This could explain why mobile gaming has increased in importance as people are increasingly interested in playing videos and apps regardless of their global smartphone use. We believe our gaming segment should consider utilizing cloud games.
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SOFTSWISS Launches Bug Bounty Program to “Hack the System”
SOFTSWISS, a leading software supplier in the iGaming industry, has announced the launch of its private Bug Bounty Program to boost cybersecurity. The program invites white hat hackers and independent security researchers to identify vulnerabilities, offering rewards for their findings and ensuring the highest level of security for SOFTSWISS clients.
To ensure that only significant cases that meet specific requirements are reported, SOFTSWISS launched a private program with invitation-only access. Invitation-only programs encourage white hat hackers to pay close attention to their terms and requirements, resulting in higher-quality reports. While public programs can offer broader perspectives but tend to generate more irrelevant reports, the private launch ensures that the focus remains on critical security issues.
The Bug Bounty Program offers financial incentives of up to 3,500 euro, depending on the severity and complexity of the discovered vulnerabilities. This program serves as an additional layer of defence, providing external, unbiased assessments from highly skilled security experts.
“We care about the security of our clients and their players, which is why it is important for us not only to pay close attention to protecting the products we develop but also to constantly recheck our applications with the help of skilled external experts and enthusiasts. In collaboration with the expert community, we can ensure a reliable level of data protection and uninterrupted operations for all our clients,” said Evgeny Zaretskov, Group Chief Information Security Officer at SOFTSWISS. “SOFTSWISS is proud to set a new standard for cybersecurity by leveraging crowdsourced expertise. In this ever-evolving landscape, even a minor bug can lead to significant losses for operators. The Bug Bounty Program is an extra measure to protect our existing and future clients.”
The program has started with two products: the SOFTSWISS Casino Platform and the SOFTSWISS Sportsbook. It is conducted in a dedicated test environment, which operates independently of live casino systems, ensuring no disruption to player experience or platform performance.
“Cybersecurity is an ongoing battle,” adds Artyom Buchkov, Deputy CSO. “No company can discover all vulnerabilities on its own. This program enables talented hackers to legally hack an online casino, helping us anticipate and defend against potential threats. It strengthens our commitment to providing the most secure software and platforms in the iGaming industry.”
Moving forward, the SOFTSWISS cybersecurity team plans to broaden the frames, adding more products and refining requirements to maintain the highest standards of security across all platforms.
Cybersecurity in iGaming, along with other key topics in the industry, can be discussed with our specialists and product teams at the SBC Summit Lisbon at stand B-160 from 24 to 26 September.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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Peter & Sons’ Unleashes ‘Evil Devil’ Slot
Cutting-edge game studio Peter & Sons is about to unleash hell. The Barcelona-based outfit’s diabolical new slot, Evil Devil, will be released globally on 19th September, and it comes packed with wickedly innovative mechanics, such as sticky respins, power splits, increasing multipliers, and a thrilling Free Spins Game with a possible buy option.
This 6×7 high-volatility video slot with up to 117,649 ways to win immerses players in a cartoonish hellscape presided over by the fiery lord Satan Sama. With a devilish surf guitar soundtrack and chaotic but gripping gameplay, there’s nothing else quite like it on the market.
Winning combinations in the base game trigger the sticky respin feature, causing winning symbols to stick in place while the non-winning symbols respin. Wild symbols can appear on reels 2 to 6, increasing the chances of forming winning combinations.
But all hell breaks loose when 4 to 6 scatter symbols land on the reels, awarding 15 to 20 Free Spins. Here, winning symbols stick to their positions, triggering a respin of the non-winning symbols.
Collecting three or more skull symbols during Free Spins triggers a random multiplier. Meanwhile, power splits can randomly occur during the first respin, converting winning symbols into wilds, enhancing the chances for some big payouts.
Can’t wait to hit the bonus feature? The good news is you can buy straight into the Free Spins game for 100x the bet, instantly accessing 15 to 20 random free spins and the game’s most thrilling features.
Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’re always looking to push boundaries in everything we do, and we like to let our artists’ imaginations run wild. Too often with online slots you see the same tired themes and clichés. We think Evil Devil is an avant garde masterpiece – but it’s underpinned by solid mechanics and brilliant features.”
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Aston Villa launches Champions League campaign with Betano by its side
The Villans and their principal partner celebrated the club’s return to topflight European football, in an event bringing togethers legends of the past and stars of today
Aston Villa FC has embarked on its first ever Champions League journey with a 3-0 victory over BSC Young Boys in Bern’s Stadion Wankdorf this past Tuesday. A few days earlier Aston Villa and their principal and front of shirt partner Betano, Kaizen Gaming’s premium online sports betting and gaming brand, celebrated the Villans’ historic first ever Champions League campaign with a special event hosted at Aston Villa’s Bodymoor Heath training ground.
The event brought together legendary members of the 1982 European Cup winners, Nigel Spink and Kenny Swain, former player and Aston Villa ambassador, Ahmed Elmohamady and current stars, captain John McGinn, Ezri Konsa, Pau Torres and of course coach Unai Emery. Attendees had the opportunity to meet and hear directly from their favorite stars, while also participating in different activities, including an exclusive tour of Aston Villa’s training facilities and a behind the scenes look of the team’s training session. The club’s third kit was also unveiled for the first time ever during the event. The kit proved to be a lucky one as it was worn in a game for the first time in the Champions League match in Switzerland. For this match Betano donated its front-of-shirt space to Aston Villa, which in turn offered it to Acorns Children’s Hospice.
Julio Iglesias Hernando, Chief Commercial Officer at Kaizen Gaming, commented: “We are very honoured as Aston Villa’s official main shirt sponsor to stand alongside them in this next exciting chapter of their illustrious 150-year history. This is truly an exciting time to be a fan of Aston Villa, as we all share the club’s passion and determination to improve every day, to compete with the very best and to claim their place among the elite.”
Chris Heck, President of Business Operations at Aston Villa, added: “We are proud to have Betano join us as we embark on a new era for Aston Villa. They are a global brand engaging with millions of football fans across Europe and Latin America which matches our vision to globalise our club. Their passion for football and commitment to responsible gaming and giving back to society aligns perfectly with our own club values. The return to the top of European club football is an exciting moment for our fans, partners, and everyone involved at the club. ”
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