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ATLAS-IAC partners with RPM Gaming to unveil its next generation “no-risk” sportsbook at iGB LIVE!

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Atlas unpacks its automated tools & next-gen “no-risk” sportsbook at SiGMA Europe
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Innovative partnership heralds exciting proposition for operators looking to add sports betting to their product suite

ATLAS-IAC, a leading Lisbon-based sportsbook and PAM software developer recently relocated from Kiev, has partnered with RPM Gaming, the rising star of digital and retail betting, in order to launch a highly automated “no-risk” sportsbook ahead of this week’s key igaming summit in Amsterdam, iGB Live! (5-8 July).

RPM Gaming has added sales, account management and operations expertise to ATLAS-IAC’s exciting technology business to bring to market the very latest advances in AI technology, in-house CRM tools and automated trading.

Furthermore, should any operator seek to mitigate the downside by integrating the new cutting-edge sportsbook, this dedicated and innovative partnership will now underwrite all the trading risk for running its services as a statement in the ability of its underlying sports betting platform to deliver in any market.

This step-change sportsbook can now be integrated as an iFrame on a no-risk structure, and runs off ATLAS-IAC’s unique pricing models – allowing customers to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This partnership arrives in perfect time for this summer’s sporting extravaganza, alongside a benchmark football World Cup to follow later this year.

Powered by live data and machine-learning AI tools, ATLAS-IAC’s automated software now enables smaller operator teams to focus on marketing decisions and eliminate the manual labour required to run most legacy systems. To which end, the ATLAS-IAC sportsbook provides flexible and modular solutions to support each customer’s bespoke operational strategy.

This sports betting solution is also paired with a proprietary player account management (PAM) platform, which is integrated with the sector’s finest suppliers across casino games content, virtual sports, free-to-play games and flexible payment-processing options, affiliate systems and responsible KYC databases. It also harnesses proprietary BI and CRM tools which mitigate customer abandonment at a time of tightening and coalescing international regulation.

ATLAS-IAC’s state-of-the-art tech and agile tools help overcome local regulatory challenges with a light physical deployment backed up by centralised control systems, delivered in conjunction with RPM Gaming.

RPM Gaming Director, Richard Thorp, said: “We’re thrilled to have teamed up with the genuine geniuses behind ATLAS-IAC, and we look forward to a long and fruitful future together, partnering with a host of new operator and casino collaborations around our leading sportsbook technology.

“ATLAS-IAC and RPM now provide brands with everything needed to run a responsible sports betting and gaming business, complete with full reporting, social responsibility tools, bonusing tools, segmentation, payments and data analytics. And with “no-risk” trading available for any would-be partners uncertain about taking the leap, our unique underwriting seal of approval sets us apart from the competition in terms of trading capability and commitment to making all our partnerships work.

“iGB Live! has always been one of my favourite summits in one of my favourite cities. Amsterdam’s convivial backdrop seems the perfect place to take the wraps off the best kept secret in sports betting: ATLAS-IAC. I’m already impressed with the quality, quantity and diversity of the delegates on site, so I can’t wait to catch up with old and new friends alike.”

Sergei Efimenko, CEO of ATLAS-IAC, added: “We’re thrilled to have joined forces with the seasoned professionals at RPM Gaming, whose leadership team boasts decades of sports betting experience at the forefront of the industry.

“ATLAS-IAC will use iGB Live! to showcase its entire portfolio of innovative betting products and trading tools, all of which have all been developed in line with our mission statement to advance the industry’s move towards true automation.

“Witnessing the demand of the market, and the way operations are currently run, we strongly believe that the future is in automation of all the operational processes: trading, risk management, antifraud and CRM. You don’t need rows of staff to run a strong and successful business. Instead you need flexible, fully scalable software with maximum automation that will enable our elite, skilled team to set up and control all your processes. We believe the greatest risk to any betting business is to stay with a non-performing technology, and most operators will soon come to see this clearly.

“The ATLAS-IAC and RPM Gaming team will be on stand L70 throughout the week.”

Latest News

International Game Technology Faces Cybersecurity Breach

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International Game Technology (IGT) has become the latest gaming industry firm to fall victim to a cyberattack. The company revealed that an unauthorised third party had gained access to some of its systems, resulting in disruptions to portions of its internal information technology systems and applications.

IGT said it was “communicating with its customers and other stakeholders, as appropriate, and where possible, the company has implemented alternatives for certain operations in accordance with its business continuity plans to mitigate disruptions and continue servicing its customers.”

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DigiPlus Interactive Launches “Pusta de Peligro” Campaign

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The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.

The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.

Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.

The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.

In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.

The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.

“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.

Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”

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Compliance Updates

Danish Gambling Authority Opens Applications for Land-based Bingo Licences

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The Danish Gambling Authority has officially opened applications for land-based bingo licences under the country’s new regulatory framework.

The licences will be valid from 1 January 2025 for applicants who meet the required conditions and submit complete applications by 10 December 2024.

This development provides opportunities for operators to offer land-based bingo within a regulated environment.

To assist prospective applicants, the Danish Gambling Authority has created a dedicated “Land-Based Bingo” webpage. Here, operators can access application materials, guidelines and instructions to ensure submissions are completed accurately.

Operators seeking a licence valid from 1 January 2025 must submit their applications by the 10 December deadline. Applications that meet all requirements will be processed in time for the start date.

In cases where additional information or conditions are needed, the authority may issue licences with specific stipulations, granting operators additional time to address outstanding issues.

To support industry stakeholders, the Danish Gambling Authority will host an information meeting about the new land-based bingo rules on 5 December 2024. The session will take place at Englandsgade 25, Odense, and interested parties are encouraged to register by 29 November 2024.

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