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Symplify and Gamdom crypto casino agree CRM partnership

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Symplify and Gamdom crypto casino agree CRM partnership
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Symplify, market leaders in CRM and AI cloud solutions, has agreed a new partnership with cutting-edge crypto casino operator Gamdom.

Gamdom first launched within the Esports space providing frictionless payment transactions, but has now turned its attention to the online casino space. Symplify has been taken on to optimise Gamdom’s CRM capability and Omni-channel marketing strategies.

The crypto casino operator is now in position to engage with its audience through email, sms, web push, app push, print, dynamic web, social and voice. Symplify’s CRM skill set will provide the catalyst for Gamdom to quickly establish itself within the iGaming sector by amplifying player experiences across a wide selection of channels, all from one easy-to-use interface.

The high-tech Campaign and Customer journey builder programmes from Symplify will also give Gamdom the ability to heighten its user engagement approach. Symplify’s solution lets Gamdom design hyper personalised customer lifecycle journeys in real time using customer events and campaigns.

Symplify’s CEO Robert Kimber said: “We’re very pleased that Gamdom trusted us to grow its iGaming operation as it builds on the successes from the Esports domain. Our ability to communicate with players in a highly-personalised manner will drive its expansion and ensure the company’s unique offering is recognised.”

Gamdom’s Head of Marketing Christoffer Andersson said: “Symplify is the perfect partner to help us establish ourselves within the iGaming industry in a short space of time. The CRM and omni-channel solutions have meant we’ve been able to promote our pioneering service and encourage players to engage with our suite of products.”

eSports

BETBY rolls out eSports offering as standalone product

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BETBY, the innovative sportsbook supplier, has completed the isolation of its eSports solution to ensure it can be added to operators brands as an individual arm, further adding value to its client base.

The eSports offering sees more than 20,000 events run every month, with 22 different disciplines and more than 56,000 Betby.Games events also able to be bet on every month.

Through the breadth of official data via a number of partners, BETBY is able to give market-leading coverage of an extensive array of eSports competitions.

Included in the stand-alone solution is the proprietary Betby.Games offering, which now boasts eight products across over 30 leagues in the portfolio, guaranteeing 30 live events concurrently, as well as a full suite of business tools and customisable features. 

The separation of the offering further highlights the agility and flexibility of BETBYs platform, with the provider live in key markets across the globe and offering scalable solutions to fit individual operators needs.

Leonid Pertsovskiy, CEO at BETBY, said: Our eSports and Betby.Games offerings allow us to bring the highest quality of betting experiences to players. Now, as an isolated product, were able to bring it to a wider client base than ever before, integrating it as a standalone solution, rather than as part of the sportsbook.

Naturally, this significantly expands its potential, allowing us to work with more operators and further expand BETBYs presence globally.

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Asia

Samurai Studio® by NatsumeAtari teams up with SwinttStudios

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Award-winning software providers, Swintt, and Japanese entertainment company, Samurai Studio ® by NatsumeAtari, are delighted to announce they will be joining forces this month, with the latter preparing to distribute games via the SwinttStudios partnership program.

Rolled out earlier this year, SwinttStudios is a game-changing initiative developed by the Malta-based company that allows boutique software providers to develop and distribute games within the existing Swintt framework. It enables partners to focus mainly on the design and theme of their titles while Swintt handles game logic and product delivery, providing a smoother creative process for all parties.
As one of the few video slot developers in Japan that can already boast global operations, Samurai Studio® will use the opportunity to tap into Swintt’s extensive distribution network and useful back-end tools, extending its brand outreach even further by releasing games in a number of new markets.

With history dating back to 1987, NatsumeAtari was first established as a business that provided technology, artwork and services to video game companies and pachinko machine developers. With a group philosophy that reads “happiness to everyone involved with NatsumeAtari”, it wasn’t until October 2020 that Samurai Studio® was created and the group turned its hand to video slot creation.
NatsumeAtari will now use this industry experience to develop a series of exclusive games via the SwinttStudios partnership program, giving new and existing players alike the chance to experience a range of outstandingly-crafted video slots that each come with their own unique themes and features.

The news will certainly be welcomed by customers at many of Swintt’s partner casinos as more and more exclusive content lands in their lobbies – and the popular software studio has vowed that it will continue to increase the number of titles released via its partnership program in the coming months. Now with the full power of the SwinttStudios product vertical at its disposal, Samurai Studio® will be able to further expand its innovative collection of online video slots while distributing its games to brand new audiences in a collaboration that both parties clearly have high hopes for going forwards.

David Mann, Chief Executive Officer at Swintt, said: “With NatsumeAtari having only launched Samurai Studio® two years ago, we’ve been impressed with what the developer has already achieved in such a short space of time – but with SwinttStudios, we’ll be able to help them reach the next level.
“Having seen the studio’s flair for design and innovation, we’ll now be able to take the nuts and bolts of game logic and product delivery off their hands. This will enable them to make cutting-edge game development their main priority as our distribution network makes sure that the exclusive games they create via the SwinttStudios partnership program reach all the markets where they need to be seen.”

Mitsuhiro Koide, Chief Operating Officer at NatsumeAtari, said: “Having founded our company with a mission to spread happiness to everyone involved with NatsumeAtari, we’re delighted the joy we provide to players will now reach even further through our partnership with SwinttStudios.
“By joining forces with Swintt for this exciting venture, our talented team of designers and developers can focus on creating the most immersive and enjoyable games possible while Swintt’s distribution solutions and in-depth industry know-how help us put our product in front of a brand new audience.”

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Experience a Fantasy Night filled with Golden Hero and Racjin!

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Experience a Fantasy Night filled with Golden Hero and Racjin!
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Fantasy Nights is yet another fantastic pachislot inspired game by the team Racjin and Golden Hero. Launching on 30 September, this 3×3, medium volatility online slot game has several gameplay stages built into a single spin and is packed with re-spins, free spins, combining pattern features, a Fever Mode and even a Bet Boost feature. 

Merlin, the owl magician, takes players on an adventure into a magical world where they can trigger thrilling re-spins, get amazing bonus spins, and let Merlin show them the way to fabulous wins. The Bet Boost feature increases the frequency to trigger the re-spin feature by landing the Iron Firework symbol more often without tampering with the RTP of the game.

The Iron Firework symbol is central in Fantasy Nights and if two of them land on the reels it will trigger the re-spin feature and all Iron Firework symbols becomes sticky and remain on the reels until the re-spin feature has finished. If new Iron Firework symbols land during the re-spin, a new re-spin is triggered, helping you to create new or bigger combination patterns. Patterns can create either a Copper pattern or the larger fabled Gold pattern. The combining patterns pay-out as a prize according to their size – the larger the size the larger the prize! A Gold pattern will always magically transform into a Bonus Spin where only the symbols inside the Gold pattern spin.

The Bonus Spin has Star symbols awarding cash prizes from 1 to 10 times the bet, and Multiplier symbols ranging from x2 to x10. All Multiplier symbols are added together and applied to the cash prizes from both the Star symbols and any other copper region.

If Merlin, the magic owl, symbol land on the reels during the Bonus Spin the Fever Mode is reached and instantly get rewards 5 free spins. Re-triggering of Fever Mode is possibly and unlimited, and awards 5 additional free spins every time. Each one with increased possibilities of landing the Iron Firework Symbol and giving you even more chances for creating combination patterns.

Fantasy Night is a thrilling, fast-paced game from the duo Racjin and Golden Hero. With both a re-spin feature and combined pattern symbols Fantasy Night is breaking boundaries of a regular online slot game. Flirting with the pachinko features without complicating the gameplay too much the duo creates a fun-filled experience for any online casino player!

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