Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latest News

The winners of Bookmaker Awards by Better Collective 2022 announced

Published

3 years ago

on


The winners of Bookmaker Awards by Better Collective 2022 announced
Reading Time: < 1 minute

 

The Bookmaker Awards by Better Collective 2022 is honouring the best iGaming operators across various categories in four markets. Here is an overview of the overall best bookmakers according to their customers.

The annual Bookmaker Awards hosted by Better Collective honour the best bookmakers in up to 10 categories in each market. The awards are unique for the industry as they use data from bettors to understand what they consider important when choosing a bookmaker. This then determines what market data should be collected to assess the bookmakers in any given market.

This is an overview of the bookmakers that have been awarded for Denmark, Poland, Sweden, and the UK for 2022:


Denmark:
Best football odds: UNIBET
Best tennis odds: UNIBET
Best market selection: bet365
Best customer service: bet365
Best banking: Danske Spil
Best user experience: bet365
Best welcome offer: bet365

Overall best: bet365
Players Choice award: bet365


Poland:
Best football odds: NOBLE bet
Best tennis odds: Betclic
Best market selection: Betclic
Best customer service: Superbet
Best banking: STS
Best user experience: STS 
Best welcome offer: Fuksiarz.pl
Ex customer offer: TOTAL bet

Overall best: Superbet
Players Choice award: STS


Sweden:
Best football odds: COOLBET
Best ice hockey odds: bet365
Best market selection: bet365
Best customer service: bet365
Best banking: UNIBET
Best user experience: bet365
Best welcome offer: bet365

Overall best: bet365
Players Choice award: SVENSKA SPEL


UK:
Best football odds: SPORT NATION
Best horse racing odds: bet365
Best market selection: William HILL
Best customer service: Virgin BET
Best banking: bet365
Best user experience: bet365
Best welcome offer: bet365
Ex. customer offer: BETFRED

Overall best: bet365
Players Choice award: bet365

Related Topics:

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Advertisement

Level up, Lead The market with AFFINA Partners

Advertisement

Golden Boomerang Awards is a prestigious event that offers the chance to compete against top webmasters worldwide and grab golden figurines, prizes, and cash rewards.

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!

Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.