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How Online Casino And The Gaming Industry Are Intertwined

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Reading Time: 4 minutes

 

When you think about it, online casino games share a lot of similarities to today’s board and video games. The only and probably the biggest difference between these two is that casino games always revolve around money, so their only target audience is adults.

However, it is apparent that the gaming and the iGaming industries are much more closely connected than we thought. What’s more, modern video games often include some form of in-game gambling and vice versa. So, let us see, in-depth, how these two industries are intertwined.

Types of Games

If you’ve played a great share of video games, you have probably seen that there are plenty of types of games, and genres, and some even feature some form of gambling within them. Additionally, gambling games have gone digital and now you can play an abundance of casino games online without having to go anywhere. This happened with the help of technology, which later contributed to the development of a variety of types of games on offer.

For example, if you’ve played any of the Witcher games, you know that there are mini-games within focused on gambling. The first Witcher game offered Dice Poker which shares similarities with traditional poker, while Witcher 3 has an amazing popular gambling card game – Gwent. And this relationship goes both ways since online casino providers and developers create more and more themed games featuring various popular video game titles. This significantly expands the offer of games and now there can be a game variety that suits everyone’s taste.

Sharing Responsibility

Since both industries often require people to create their accounts in order to play, these industries are doing their best to encourage safe and responsible gaming. When it comes to video games, there are dozens of platforms and games that are played online where some serious security measures are in play to protect the data. What’s more, providers of these games always remind people not to share their personal information through in-game chats or anywhere on the platform and encourage people to watch their language while talking to other people.

The same story is with online casino games. Since these games are played either through providers’ platforms or apps, security measures are a must in order for the data and personal information to stay safe. Additionally, responsible gaming tools are available and integrated into those apps and platforms and casinos are reminding people on how to gamble responsibly. All reputable casinos encourage their players to use their money responsibly, to know when to stop, have regular breaks, etc. The very same rules can be applied to video games, which tells us that providers from either industry care about their players, and want them to stay safe and healthy.

The Embrace of Cryptos

Cryptocurrencies definitely started to reshape the world as we know it. Both gaming and gambling industries have joined in on the crypto trend, and today you can find various providers allowing payments in Bitcoin and other cryptos.

Some platforms will allow you to purchase the video game you like with Bitcoin, while in online casinos you can simply make a crypto deposit and gamble with Bitcoin instead of traditional currencies. This is a huge step up in both industries, especially the casino one. Additionally, this trend allows anonymity and keeps your bank accounts separate from everything.

VR Technology

Virtual Reality, or VR, is a technology that was first introduced into the gaming industry. Everyone was thrilled that they can have a more immersive and intense experience playing their favorite video games. The trend first started with horror games since it is a perfect way to truly experience the thrill and adrenaline of those games, provided you like them.

Over the years, VR technology slowly started to integrate itself into the gambling industry. This now offers all avid gamblers a much better experience, as if they are actually in the casino playing their favorite game, but are still sitting comfortably at home. What’s more, this technology is not only used in traditional card games but the software is also being tested on slot games, too. Net Entertainment has recently released a demo of their fan-favorite and popular slot game Jack and the Beanstalk. This release and proof that online casino games can be even better with new technology are only going to advance this industry even more, which can only result in even more great games being even better.

The Revolution of Mobile Gaming

Even though many true gamers won’t admit mobile gaming is in fact gaming, the revolution of mobile gaming is here. This is where the gambling and gaming industries truly overlap and today you can play any genre on your smartphone. What contributed to this revolution are certainly faster and better internet connections in all parts of the globe, as well as serious innovations in mobile technology.

What’s more, people simply love playing games, both video and casino ones, on the go and anywhere they can find some internet. This has led to a major boom in the gambling industry especially since more players can now place their bets or download their favorite casino games instantly. This also created some new opportunities for the developers since they can now easily create mobile-friendly games of all types.

Social Gaming

Social gaming involves playing games on social media such as Facebook. Typically, you would play games with or against your friends or other people who are on the network. And even though this type of gaming is not technically gambling, it does share some similarities with that industry. In some games, you can easily play casino-like games in order to win some rewards. And even though it’s not real money, there is the element of luck which is a major part of casino games.

And, the social aspect of gaming is also leaking into online casinos. Today, you can find various casinos online that have live chats or live dealers. Through such games, you can still interact with other people and even the dealer as if you would play any other online game or even play at a land-based casino.

Back in the day, the distinction between gaming and gambling was clear as day. However, this was mostly due to the internet still not being what it is today. Technology has majorly changed both industries and the line between these two is often not that visible.

Gaming

The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example

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The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example
Reading Time: 3 minutes

 

Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.

Back on course

The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.

The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.

Billions of players

Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.

“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.

One hobby, different habits

GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.

Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.

Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.

“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.

Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.

Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.

Entering the mobile market

Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.

“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.

“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.

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Gaming

AI Gives Horses for Courses True Meaning in ‘Owners Club’ Racing Game

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Invincible GG, a groundbreaking competitive gaming platform and technology company, has outlined the latest AI developments of its interactive mobile horse racing game, Owners Club, which is set to provide a new injection of interest into the ancient sports of kings.

Following a successful game launch in Q3 2024 and activations at the Doncaster St. Leger and York Ebor festivals, thousands of Owners Club players have started to formulate an expansive game world that gives the masses the true feeling of horse ownership, breeding, and racing experiences. 

Being founded on the latest in AI and Web3 technologies allows the game to evolve with more nuance over time, with the former being implemented to enhance users’ strategic horse development and create developing traits and performance benefits that can lead to further self-training opportunities in-game.

Each horse has its own unique, nuanced genetics and racing traits. These can be trained via evolving in-game activity—which will include collaborative intelligence in future releases and passed on to future colts and fillies to create racing dynasties that will stand the test of time while also bringing in lucrative in-game winnings and potential syndicate stud earnings.

Further features include an AI-powered event simulation engine (instead of predetermined RNGs), and sophisticated algorithms that factor in horse health, jockey decisions, and environmental factors that ensure Owners Club races maintain tension and excitement throughout, just as racing fans in the real world would experience from the grandstand.

Jonathan Strause, Invincible GG CEO, said: “Gamers of today want more than static, insular game worlds. They’re looking for immersive experiences in evolving ecosystems, multiplayer competition, and the feeling that they’re fully integrated into the game. Owners Club is offering just that for both current racing enthusiasts and the next generation of racing fans.

“With unrivaled AI integration into the theoretically unlimited stable of in-game horses, combined with back-end Web3 technology that empowers players to easily realize what true thoroughbred ownership and training feels like, Owners Club players can forge their own relationship with horse racing via the gamification of training, racing, and trading in the app, which can only help the future engagement of this ancient pastime.”

Owners Club will be showcased to its biggest live audience yet at the QIPCO British Champions Day on 19th October, 2024, with live races broadcasted as-live to screens around Ascot, with various prizes on offer for the winning owners.

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Gaming

Evoplay introduces action-packed skill-based title Adrenaline Rush to wider operator network

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Evoplay introduces action-packed skill-based title Adrenaline Rush to wider operator network
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Evoplay, the award-winning game development studio, is expanding the availability of its flagship 3D racing title Adrenaline Rush to all of its operator partners, following a successful exclusive release.

Adrenaline Rush combines the thrill of high-speed racing skill-based gaming mechanics, providing an immersive experience for players who enjoy a strategic and competitive edge in their gameplay. Players can engage in intense races where success is determined by both speed and skill, making it a standout title in Evoplay’s diverse portfolio.

Following its main global release on October 8th, Evoplay is set to launch two additional versions of the game, slot title Adrenaline Rush: Super Boost on October 22nd, and crash game Adrenaline Rush: XCrash on November 5th, creating an expanded offering that caters to a variety of player preferences.

Released initially as an exclusive, Adrenaline Rush has already garnered attention for its innovative mechanics and immersive gameplay, earning the Skill Games Supplier award at the prestigious EGR B2B Awards. With this wider release, Evoplay’s global operator network will now be able to offer the title to an even broader audience.

Ivan Kravchuk, CEO at Evoplay, said: Adrenaline Rush is a one-of-a-kind experience that perfectly blends competitive racing with skill-based gaming. Since its launch, it has resonated strongly with players, and we’re thrilled to now offer this exciting title to all of our operator partners globally.”

“The upcoming releases of the equally popular slot and crash versions will ensure that Adrenaline Rush remains a fan favourite across multiple formats.”

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