Latest News
SOFTSWISS Jackpot Aggregator: Half of Players Increase Average Bet Sum After Joining Jackpot Campaigns
Up to 50% of players increase their average bet sum, and almost 70% of casino players make more daily wagers after participating in jackpot campaigns. SOFTSWISS shares the first results from clients connected to the Jackpot Aggregator, the company’s latest iGaming innovative product.
Launched in October 2021, the Jackpot Aggregator is an iGaming business tool for player acquisition, engagement, and retention.
To analyse the influence of jackpot campaigns on key casino indicators, the SOFTSWISS team has gathered data from its first client, the N1 Partners Group which has taken advantage of both the local and global jackpot campaigns. Three projects of the casino group, namely Casino at N1 Bet, Fight Club, and JooCasino, operating within the Curacao jurisdiction, provided data from late November 2021 to March 2022 to showcase the impact of the solution on business growth. All the information is reflected in the product report. However, the most significant facts are accumulated in the article below.
Jackpot Campaigns: Player Response
According to the statistics, the number of players who participate in the jackpot campaigns is constantly growing throughout the analysed period. The data shows that jackpots are equally engaging for both loyal players and casino newcomers. Half of the users who made at least one jackpot bet were casino players registered for a month and above, while the other half is a brand new audience.
Half of the audience taking part in the jackpot campaigns makes jackpot bets only which demonstrates a conscious interest in such promo activity. Players appreciate the advantages of jackpots, often and often giving preference to those games that are included in the jackpot campaigns.
As shown in the report, 47.5% of players play exclusively in jackpot games. At the same time, the share of players who regularly bet on jackpot games exceeds the share of non-jackpot players: 82.3% vs. 17.7% respectively.
âAn unchanging task for each operator is to find effective tools to acquire and retain players. The statistics confirm that the Jackpot Aggregator is a universal solution that facilitates the growth of loyalty from both a new and already loyal audience. According to the brand’s needs at a given moment, the launch of the jackpot campaign helps to focus on a specific category of players, giving unlimited opportunities to affect the user activity and achieve significant resultsâ, notes Aliaksei Douhin, Product Manager at SOFTSWISS Jackpot Aggregator.
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Campaign Results: Bet Sum Growth
The difference in the individual player’s performance before and after participating in the jackpot campaigns is one of the key metrics analysed by the SOFTSWISS team for a better understanding of the solution’s influence on the user activity.
The most impressive results are the following: almost 50% of players increased their average bet sum after joining the jackpot campaign. Almost half of those users demonstrate 75% growth of the average wager sum.
Another indicator of player activity â the average daily number of bets â also surged after brands started their first jackpot campaign. Up to 70% of players increased their number of bets per day, some of them by several times.
The full statistics are available in the report published by the SOFTSWISS Jackpot Aggregator team.
âJackpot campaign operation is a multi-step process, allowing the client to consider more and more new insights about players with every new campaign. The combination of the Jackpot Aggregator teamâs expertise and the operatorâs experience is a crucial thing for creating unique campaigns which help to manage key brand indicators and, accordingly, affect growthâ, highlighted Aliaksei Douhin, Product Manager at SOFTSWISS Jackpot Aggregator.
The SOFTSWISS Jackpot Aggregator is now strengthening its position in the market by launching the first global jackpot across MGA licensed brands. At the same time, the team is working on expanding the list of partners. Besides casino operators, reputable game providers, as well as game aggregators and casino platforms, will join the virtual jackpot system soon.
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About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,300+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Latest News
Major affiliate QiH Group reports impressive Q4 and FY 2024 financial results
QiH Group, a prominent iGaming affiliate, has announced its financial results for Q4 2024, the three-month period ending 30 September. The results showcase robust performance and ambitious growth in a rapidly evolving, highly regulated and increasingly competitive online market.
Key Q4 Highlights
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Revenue: ÂŁ6.33m, a 73% increase from Q4 2023
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EBITDA: ÂŁ1.43m, a 90% increase from Q4 2023
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FTDs: 49% increase from Q4 2023
Key FY24 Highlights
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Revenue: ÂŁ20.57m, a 59% increase year-on-year
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EBITDA: ÂŁ4.85m, a 59% increase year-on-year
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FTDs: 43% increase year-on-year
CEO Comments
âWe are thrilled to report strong quarterly results that underscore our commitment to innovation and customer satisfaction in the iGaming space,â said Jamie Walters, CEO and co-founder of QiH Group. âStrategic enhancements to our in-house tech, growing the business rapidly and appointing the absolute best people to our C-level team has clearly paid off.â
Operational Highlights
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Strengthened C-suite leadership team with the hire of leading CTO Sachin Saxena
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Expanded into a new sports vertical through the successful launch of Podium Bets, with sports betting expected to deliver up to 15% of full-year revenue activity in 2025
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Average headcount growth of 16% for Q4 2024 and 15% for FY 2024, leading to a significant expansion of the London office
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Entered strategic partnerships with 120 partners, delivering our trusted high quality traffic experience as further evidence of our successful internal strategy
Post-period Outlook
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Finalised C-suite leadership team with the hire of leading CFO Simon Winder
âAs we head into the next trading year, QiH Group looks primed to go from strength-to-strength. Our C-level team is now complete and we have been able to attract some really impressive individuals to our most important senior positions, as proven by our recent hires. Our focus on compliant methods, data-driven results and responsible marketing will enable us to continue delivering value to our partners, clients and customers for the long term,â said Walters.
Latest News
BETBAZAR strengthens product line-up with GR8 Tech partnership
Industry-leading B2B iGaming marketplace unveils collaboration with the high-performance sportsbook and iGaming platform provider to supply even more solutions to clients
Betbazar â the innovative technology company behind the worldâs leading B2B iGaming marketplace â has this month revealed details of a recent partnership with GR8 Tech that will enable it to provide an impressive array of sportsbook solutions to customers.
With GR8 Tech being one of the industryâs most forward-thinking providers of sportsbook and iGaming platform software, the collaboration means all BETBAZAR clients will be able to choose from a wide range of products aimed at providing a more immersive online experience to players.
While GR8 Techâs award-winning sportsbook platform, MTS (managed trading services), and streamlined iFrame will all be available via the BETBAZAR marketplace, the star of the show from an operatorâs perspective will certainly be the companyâs critically acclaimed sportsbook data feed.
GR8 Tech developed this innovative solution to empower iGaming companies to supply an enhanced sportsbook experience to their customers. The GR8 Feed delivers real-time odds, scores, and statistics on approximately 100,000 events from the industryâs most trusted providers.
Covering everything from esports to American football, the feed itself is seamlessly integrated through an API and can harness the power of artificial intelligence to deliver live alerts and a dashboard that breathes life into customersâ statistics. All of this is backed up by bulletproof security features and a dedicated support team thatâs available 24/7, 365 days a year.
Given the data feedâs scope to improve clientsâ revenue streams and the myriad benefits offered by all of the other GR8 Tech solutions, the partnership will further establish BETBAZARâs marketplace as the go-to destination for customers’ iGaming needs. Both parties are already looking forward to the numerous opportunities the collaboration should bring.
Alex Iaroshenko, Chief Executive Officer at BETBAZAR, said: âIt goes without saying that if you want to be the iGaming industryâs leading B2B marketplace, you have to be able to offer the best products available â and in GR8 Techâs innovative range of sportsbook solutions, we believe weâve found a selection of services that will empower operators to offer a best-in-class user experience.
âCovering everything from sportsbook platforms, managed trading services, and the companyâs celebrated data feed, the GR8 Tech products available in our marketplace will ensure we remain at the forefront of innovation while also offering a comprehensive range of options to customers.â
Oleksandr Feshchenko, Deputy CEO & CRO at GR8 Tech, said: âAt GR8 Tech, we really believe in the quality of our products and their potential to help operators stand out and maximise their revenue streams â so the next step is obviously to ensure theyâre seen by as many customers as possible.
âBy partnering with BETBAZAR and making our solutions available via their industry-leading B2B worldwide marketplace, weâll be able to guarantee that even more prospective clients will have access to the services we offer. This will in turn allow us to empower even more operators to provide an enhanced experience to their end users.â
Latest News
Spinosaurus â The Thrilling New Slot Game from PopOK Gaming
PopOK Gaming is thrilled to announce the release of its newest slot game, Spinosaurus â a captivating 3×5 slot that transports players back to the thrilling age of dinosaurs!
With vibrant, colorful visuals and dynamic gameplay, Spinosaurus features the iconic, mighty dinosaur as your guide on an adventurous quest for massive wins. Players can immerse themselves in prehistoric excitement while aiming for incredible rewards.
Key Features:
In the Bonus Game, players encounter the fierce Spinosaurus, spinning for multipliers, free spins, and other exciting rewards. For those eager to jump straight into the action, the Buy Bonus feature lets players skip right into the heart of the adventure for even more fun and potential rewards.
Whether chasing big wins or exploring the ancient world of dinosaurs, Spinosaurus offers a truly wild and exhilarating gaming experience.
Game Overview:
- Provider: PopOK Gaming
- Game Name: Spinosaurus
- Game ID: 134
- Category: Video Slot
- RTP: 96.20%
- Hit Frequency: 37.72%
- Max Win: 2,500x total bet
- Volatility: Medium
- Min/Max Bets: 0.02/100 EUR
- Release Date: October 18, 2024
Dive into the prehistoric era and experience the thrill of Spinosaurus today! Visit popokgaming.com to learn more or contact your PopOK Gaming account manager to add this exciting new game to your platform.
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