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888AFRICA hits the jackpot with Sportingtech

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888AFRICA hits the jackpot with Sportingtech
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Newly formed joint venture chooses Sportingtech for Africa growth

888AFRICA has chosen full-service betting and gaming platform provider Sportingtech to provide the operator’s online platform for its significant multi-country rollout across Africa.

888AFRICA was launched as a joint venture by 888 Holdings plc and five industry veterans to enter the rapidly regulating continent.

It is being driven forward by former The Stars Group CMO, Christopher Coyne, alongside former colleagues Andrew Lee and Ian Marmion and with the market expertise of Editec Online’s former CPO Alex Rutherford and Premier Bet’s former CFO Helen Scott-Allen.

As part of its ambitions for growth, the business is planning to achieve market-leading positions in the near future across the continent, which it will look to achieve through Sportingtech’s flagship product Quantum.

The platform provides end-users with an optimised betting experience, and operators with the flexibility of a highly customisable solution, access to more than 65 sports, 9,000 games and over 1,000 betting markets.

Christopher Coyne, Co-Founder and Chief Executive Officer, 888AFRICAsaid: “Sportingtech’s Quantum platform gives us exactly what we’re looking for in order to excel in the African market – an outstanding degree of customisation, modularity and control.

“With all that in mind, we’re delighted to be working with Sportingtech as we continue to push forward in Africa, and can’t wait to see how this partnership develops.”

Colin McDonagh, Chief Sales Officer at Sportingtech, said: “888 is a huge global operator with an incredible reputation and a brand that has become synonymous with betting and gaming. As a result, it’s deeply gratifying that 888AFRICA has trusted us to deliver exactly what is required to achieve success across the African landscape.

“These markets are hugely exciting, and our Quantum platform is constantly evolving to meet the needs of the most ambitious operators, so we’re confident that Sportingtech and 888AFRICA’s partnership has a very bright future ahead.”

Sportingtech will support 888AFRICA’s online offering for sportsbook and casino through its innovative Quantum platform in four launch markets.

The provider already has a strong presence in a number of global territories, including Europe and Latin America, with a wide range of operators utilising Quantum to deliver exciting sports betting and casino experiences to a wide audience.

Africa

Tekkorp Launches Strategic Initiative To Capitalize On African Market

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Tekkorp Capital, the leading global betting and gaming investment and advisory boutique, is delighted to announce Conor O’Donovan is joining to lead its African business, in response to the rapidly growing opportunities across the continent. With a decade of expertise in the African market as a prominent equity investor and several years of hands-on experience as CEO of multi-territory African betting brands, Conor’s leadership will be crucial as Tekkorp and its partners navigate and invest in this rapidly developing region.

Conor’s strategic focus will be on identifying exciting investment opportunities, while assembling an advisory and management team of leading African industry luminaries to steer investment and operational oversight. Investee companies will benefit from Tekkorp’s and its capital partners’ investment along with the decades of experience built up with some of the most successful businesses in the sector. For operators requiring more than access to capital, Tekkorp will provide comprehensive operational, technical, and strategic support, including product solutions, media partnerships, payments, and legal expertise, ensuring the full resources needed to succeed. 

Conor O’Donovan, Tekkorp Capital Africa Partner, said: “Africa offers some of the most exciting growth opportunities in global gaming, with a range of attractive targets across diverse markets. At the same time, the landscape is fragmented and has its unique set of nuances and challenges. Tekkorp, alongside our strategic partners, is well-equipped to navigate these complexities and bring out the potential in strong, locally led businesses. Our goal is to turn these promising companies into regional leaders, building a diversified portfolio of high-performing, compliant brands with strong governance, unblocking the barriers to major operators investing with confidence.”

Matt Davey, Tekkorp Capital’s Founder and Chairman, commented: “It’s well-known that Africa is a high-growth market, and over the next decade we expect to see strong growth at a significant pace. This will encourage more operators to enter the space, and that’s why we believe the time is right to get ahead of the coalescing trends and create a balanced portfolio of premium African assets, underpinned by our local expertise, to best capitalise on this profitable opportunity.”

Robin Chhabra, Tekkorp Capital’s CEO, added: “Of course, we’ve long been active investors in the sports betting and gaming industry, always looking for great businesses with strong opportunities in market segments or territories we like. So, this focus on Africa is a logical extension of that philosophy. We’ve assembled a crack team, with Conor’s nous and know-how at the helm, as we explore another fragmented market rich with possibilities.”

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Africa

SmartSoft’s expertise and future vision for the African market

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SmartSoft’s expertise and future vision for the African market
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In recent years, the online gaming landscape has witnessed a surge in innovative and engaging titles that capture the interest of players worldwide. Among these, first ever flying crash game by SmartSoft – JetX emerged as a standout game, particularly gaining substantial traction in Africa. This article provides an in-depth examination of JetX, a popular online crash game, and explores the expertise behind its creation. By focusing on the game’s features, the developer SmartSoft Gaming, and insights from an interview with the Vice President Commercial, we aim to highlight the factors contributing to JetX’s success and its impact on the gaming industry.

About SmartSoft Gaming

Founded in Georgia in 2015 by industry experts, SmartSoft set out to create a one-of-a-kind casino games provider that offers high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, we blend gaming and gambling to deliver more engaging, entertaining, and superior experiences. Our mission is not just to attract players but to enhance their enjoyment.

To gain further insights into the development of JetX and the vision behind its creation, we spoke with the Vice President Commercial of SmartSoft.

Rusa Javakhishvili Vice President Commercial of SmartSoft shared insights and analytics from African countries, and outlined future plans. Rusa joined SmartSoft two years ago as Head of Finance and Strategic Projects. In early 2024, she transitioned to the commercial side as Head of Account Management, and is now Vice President of Commercials, overseeing several regions, including Africa.

What was the general concept and inspiration behind JetX?
In recent years, the online gaming landscape has witnessed a surge in innovative and engaging titles that capture the interest of players worldwide. Among these, JetX has emerged as a standout game, particularly gaining substantial traction in Africa. The main concept of the game is that it is easy to play, the player is involved in the decision as much as possible, it is fast and within the fast-paced world we think that it delivers exactly what players need for an enjoyable experience.

How does JetX differentiate itself from other crash games in the market?

At SmartSoft, we appreciate  our relationships with partners, it’s  very important to us. We constantly think and work to create a valuable product and maintain strong connections with them. SmartSoft’s portfolio includes a diverse range of online casino games, each designed to offer unique features and interactive gameplay but JetX is the literal gem!

JetX is an online crash game that combines simplicity with excitement, offering players an engaging betting experience. This dynamic gameplay requires both luck and strategy, appealing to a broad audience seeking quick, high-stakes action. JetX stands out due to its user-friendly interface, real-time gameplay, and mobile compatibility, making it accessible and enjoyable for players on the go. Its growing popularity in Africa can be attributed to its exciting gameplay mechanics and the potential for significant winnings.

What strategies did you employ to ensure JetX appeals to a diverse audience, particularly in Africa?

When we expanded into the African market, we knew it’s a big and diverse region, so it’s important to understand each country individually instead of seeing it as one market. With our partners’ help, we’re working hard to learn about each country’s marketing practices and what types of games people enjoy. It’s a challenging task, but the African market is a top priority for us, and we’ve allocated resources to quickly build our knowledge in this area.

How has JetX been received by African players compared to other regions? Are there any notable differences in player behavior or preferences?

The African market is one of the most interesting and significant  for us, and we believe it has great potential. It is a highly dynamic and exciting market, where players are exposed to a wide variety of games. Their enthusiasm for diverse content gives us inspiration and motivation to create games specifically tailored to their unique preferences and needs. Moreover, they are quick to engage with new releases, eagerly embracing fresh content when it aligns with their tastes and expectations. Although Crash products were introduced only recently, they have quickly become a favorite among consumers. We expect this trend to continue growing.

How do you assess player feedback and incorporate it into ongoing game improvements?
This is a crucial aspect for us. That’s why, in collaboration with our partners, we consistently review key feedback on our games and strive to incorporate it as much as possible into new versions. We strive to bring enjoyment in everything we do – whether it’s in our work environment, or for the end users. Our goal is to delight both the customers and ourselves with our work. Therefore, we integrate gaming’s fun elements into gambling to maximize enjoyment. This approach fuels our drive to innovate and create playful experiences, redefining the gambling industry and making it more entertaining;

What future developments or updates can players expect for JetX?
Our product has undergone numerous changes since its inception, with many more improvements planned. These changes are aimed at delivering the best possible user experience for players while ensuring the product remains of the highest technical quality.

How has the success of JetX influenced SmartSoft’s approach to game development?
JetX, the first Crash game created in 2018, holds a special place as one of the company’s most beloved titles. Its global popularity is evident, and we’re thrilled that players enjoy it. At SmartSoft, having a diversified portfolio is crucial, which is why we release new games every year. As pioneers in the Crash genre, we ensure that we continually expand our offerings. Our goal is to provide players with a wide range of high-quality games they can trust to deliver an enjoyable experience.

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Africa

SIS partners with leading operator 888AFRICA to provide live numbers draws

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SIS partners with leading operator 888AFRICA to provide live numbers draws
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Regional reach increases through bespoke iframe with Bitville Gaming

SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has partnered with 888AFRICA to provide its comprehensive numbers offering to the operator.

The integration with 888AFRICA, facilitated by a region-specific iframe developed alongside Bitville Gaming, will see the operator gain access to the full suite of over 200,000 live draws. These include the original 49’s live draw, 39’s and Fast 15’s.

The content is presented through a clean, attractive, and engaging front end to maximise the player experience. The launch will significantly enhance the reach of SIS across Africa, where the live numbers draw product suite has already enjoyed great success.

Operating for over 27 years, the SIS- owned 49’s is the original live draw and brings credibility and integrity to fixed-odds numbers betting. To complement this, 39’s and Fast 15’s offer high-frequency events that run every three minutes while maintaining healthy margins for operators.

Launched in 2022, 888AFRICA licences 888 Holdings’ world-class betting and gaming brands across Africa’s regulated online markets. Currently live in Kenya, Tanzania, Mozambique and Zambia through 888bet, the operator offers a unique betting experience with relevant products and features which will now include live draw offerings which have proven to be popular with audiences.

Joe Andrews, Head of Sales Africa at SIS, said: “The appetite for live numbers draws in Africa has grown rapidly and partnering with 888AFRICA will significantly increase our product visibility. Bitville Gaming has great reach in the region, and we are thrilled that our partnership is already delivering the widest range of content to operators.”

Ian Marmion, Chief Operating Officer at 888AFRICA said: “Our ability to widen our offering to our partners is always important to us, and the portfolio of live numbers draws from SIS will provide a huge boost in maximising engagement. The content is a proven performer across Africa and I am sure our audiences will welcome this enhancement to our offering.”

Andrew von Hoesslin, Chief Executive at Bitville Gaming, said: “The aim of our agreement with SIS was to provide a bigger operator network for its content and we are seeing this happen first-hand. We are sure that 888AFRICA and its players will be delighted with the influx of additional wagering opportunities.”

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