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888AFRICA hits the jackpot with Sportingtech

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888AFRICA hits the jackpot with Sportingtech
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Newly formed joint venture chooses Sportingtech for Africa growth

888AFRICA has chosen full-service betting and gaming platform provider Sportingtech to provide the operator’s online platform for its significant multi-country rollout across Africa.

888AFRICA was launched as a joint venture by 888 Holdings plc and five industry veterans to enter the rapidly regulating continent.

It is being driven forward by former The Stars Group CMO, Christopher Coyne, alongside former colleagues Andrew Lee and Ian Marmion and with the market expertise of Editec Online’s former CPO Alex Rutherford and Premier Bet’s former CFO Helen Scott-Allen.

As part of its ambitions for growth, the business is planning to achieve market-leading positions in the near future across the continent, which it will look to achieve through Sportingtech’s flagship product Quantum.

The platform provides end-users with an optimised betting experience, and operators with the flexibility of a highly customisable solution, access to more than 65 sports, 9,000 games and over 1,000 betting markets.

Christopher Coyne, Co-Founder and Chief Executive Officer, 888AFRICAsaid: “Sportingtech’s Quantum platform gives us exactly what we’re looking for in order to excel in the African market – an outstanding degree of customisation, modularity and control.

“With all that in mind, we’re delighted to be working with Sportingtech as we continue to push forward in Africa, and can’t wait to see how this partnership develops.”

Colin McDonagh, Chief Sales Officer at Sportingtech, said: “888 is a huge global operator with an incredible reputation and a brand that has become synonymous with betting and gaming. As a result, it’s deeply gratifying that 888AFRICA has trusted us to deliver exactly what is required to achieve success across the African landscape.

“These markets are hugely exciting, and our Quantum platform is constantly evolving to meet the needs of the most ambitious operators, so we’re confident that Sportingtech and 888AFRICA’s partnership has a very bright future ahead.”

Sportingtech will support 888AFRICA’s online offering for sportsbook and casino through its innovative Quantum platform in four launch markets.

The provider already has a strong presence in a number of global territories, including Europe and Latin America, with a wide range of operators utilising Quantum to deliver exciting sports betting and casino experiences to a wide audience.

Africa

Meridianbet (Golden Matrix Group) Granted South African Sports-Betting License

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Meridianbet (Golden Matrix Group) Granted South African Sports-Betting License
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Golden Matrix Group, a leading developer and licensor of online gaming platforms, systems, and gaming content, has announced that its subsidiary, Meridianbet, has been granted a sports-betting license in South Africa.

The Western Cape Gambling and Racing Board issued Meridianbet a Bookmaker License, a Bookmaker Premises License and a Manufacturer License.

These licenses will enable Meridianbet to operate online sports betting across South Africa, showcasing the company’s regulatory compliance and fit-and-proper status within South Africa’s stringent licensing regime. The Manufacturer License also permits Meridianbet to license its proprietary sports betting software within the Western Cape region.

Expansion into South Africa

“We are thrilled to enter the South African market, and this new license presents a significant opportunity for us to continue to scale our operations,” said Zoran Milosevic, CEO of Meridianbet. “Expanding our reach into South Africa will provide new opportunities to grow our user base in an entirely new jurisdiction, underscoring our ongoing commitment to growing our industry-leading brands around the world.”

A Growing Market

The South African digital gambling market has exhibited significant recent growth, with total revenue projected to reach $828.50 million by the end of 2024, according to Statista. The market is expected to grow at a compound annual growth rate (CAGR) of 5.77% from 2024 to 2029, resulting in a projected market volume of $1.1 billion.

Market Impact and Economic Contribution

This market expansion supports Meridianbet’s consistent operational growth and dedication to innovation within the global iGaming sector. The South African market is positioned as a significant player in the global landscape, with the sports-betting sector contributing significantly to the country’s economy, accounting for 50% of gross gambling revenue. In the 2023 fiscal year, gross gambling revenue (GGR) in South Africa totaled $2.42 billion, according to Moneyweb.

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Africa

INCENTIVE GAMES PARTNERS WITH ODIBETS TO RELEASE NEW SUITE OF CRASH GAMES

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INCENTIVE GAMES PARTNERS WITH ODIBETS TO RELEASE NEW SUITE OF CRASH GAMES
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OdiBets, one of Africa’s largest and most trusted betting operators announces new partnership with leading B2B games provider and acquisition and retention specialists, Incentive Games.

Through this collaboration, Incentive Games will integrate their bespoke Velocity crash games system to OdiBets’ platform, launching in the summer of 2024.

The launch will encompass a dynamic mix of gaming options, including:

  • Free-to-play Velocity crash game: This engaging format will allow players to experience the excitement of crash gameplay without financial risk.
  • Several pay-to-play crash games: OdiBets’ customers will have access to a selection of thrilling pay-to-play crash games, offering a chance to win cash prizes.

Incentive Games’ expert developers have meticulously crafted this suite to seamlessly align with OdiBets’ platform, guaranteeing a smooth player experience. Once live, the Incentive Labs team – a dedicated group of R&D, data, and AI specialists – will work behind the scenes to analyse user behaviour and preferences. This allows for ongoing optimisation and personalisation, ensuring OdiBets’ players receive the most engaging and rewarding crash game experience.

John Gordon, CEO of Incentive Games, said, “We are delighted to partner with OdiBets, a leading force in the African gaming market. Their commitment to providing an exceptional player experience aligns perfectly with our vision at Incentive Games. We’re confident that our innovative crash games will provide an entirely new level of entertainment and help solidify their position as a top gaming destination in Africa.”

Wilson Gichuki, Head of Product at OdiBets, said, “We are thrilled to join forces with Incentive Games. Their expertise in gamification will significantly enrich our platform, offering our users more interactive and enjoyable betting experiences. This alliance aligns with Odibets’ goal to deliver cutting-edge gaming solutions and diversify its entertainment options for its customers and the gaming industry.”

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Africa

Booming Games and Aardvark Technologies Announce Strategic Partnership

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Booming Games, a leading slot provider in the gaming sector, has announced a strategic partnership with Aardvark Technologies. This collaboration combines Booming Games’ innovative game creation approach with Aardvark’s expertise in commercial development to enhance the gaming landscape in Africa.

This partnership reflects our commitment to delivering exceptional gaming experiences to players. By integrating Booming Games’ cutting-edge titles into Aardvark’s platform, we aim to provide a diverse and immersive gaming experience for their customers.

The companies are dedicated to redefining the gaming experience and setting new standards of excellence. Together, they look forward to offering players a wide range of top-tier gaming content, ensuring thrills, excitement, and endless possibilities.

Arijus Denisovas, Commercial Director at Aardvark Technologies, expressed his enthusiasm for the partnership with Booming Games, stating: ‘Booming Games has showcased a remarkable commitment to innovation, a value that deeply aligns with our ethos at Aardvark. It’s crucial for us to consistently integrate high-quality and immersive content to provide our customers with the finest gaming experiences, enabling them to present top-tier games to their players.’ This collaboration underscores our collective dedication to elevating the gaming industry and delivering exceptional entertainment to players worldwide.

Solomon Godwin, Head Africa at Booming Games, said: “We’re thrilled to welcome Aardvark Technologies to our ever-expanding client base in Africa. Booming Games supply Casino games to leading operators in the most highly regulated markets in Africa. With players’ entertainment, protection and sustainability being top priorities for Booming Games, this partnership represents an excellent opportunity for us to expand our presence on the continent.”

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