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Asia

8bit creatives launches A Bit Extra to provide brand solutions and talent management service across all genres

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8bit Creatives, India’s leading esports consulting and talent management agency, launched a one-stop customised solution provider, A Bit Extra. It aims to bring in a gamut of creators across genre, working with various media and experiential formats.

Combining business with creativity and helping them to grow with best collaboration models, A Bit Extra will bring in innovative result driven strategies for influencer marketing, campaign designing, brand consulting, digital marketing, all under one umbrella. It will also constantly upgrade in order to meet industry requirements in a changing consumer world.

8bit Creatives has already proved its dominance in the esports segment and has successfully serviced more than 100 top brands including Netflix, LG, Lenovo, amazon prime video, Flipkart and OnePlus.

“While talent management will be a part of it, our focus will be more on ideating innovative ways to present the content creators and their sponsors. We understand the know-hows of this industry and would like to adapt new narratives. We have identified the challenges that brands face in their campaigns and we will bring the best creative approaches on table. A Bit Extra, will add the ‘extra’ elements to support them with designing specialised campaigns and better manage their digital media in a strategic manner,” said Animesh Agarwal, Founder, 8bit Creatives.

According to Statista, Indians spend an average of two hours and 36 minutes a day on social media platforms. The ₹900-crore industry is pegged to grow at a CAGR of 25% and become a ₹2,200 crore industry by 2025, as per e4m INCA’s Influencer Marketing Report 2021. The growth is bound to help the sponsors, creators, and even the consumers.

A Bit Extra promises to offer cutting edge solutions as per the need of the hour. This venture is aimed at facilitating meaningful investments that enable brands to achieve their business, social and environmental goals by collaborating with all kinds of creators who drive their followers, engagement, views, reach, impressions and meaningful ROIs.

The new venture will be among the select specialised 360-degree service providers in the country. It currently partners with influencers from different genres such as Muskaan Mehra, Nisha Joshi, Rhea Malvi, Pratik Chowdhary and many more.

The rapid shift from the traditional formats for entertainment has resulted in the growing popularity of influencers in India, giving rise to spawning new business opportunities for talent management firms. The industry is booming and the pressure is increasing on these service providers to offer more result-oriented unique approach and pushing them to create their own benchmark.

Asia

Mythpat, GamerFleet, Piyush Joshi Gaming: India’s popular Minecraft Players Gear Up for the Ultimate Battle in Creators Rumble

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Get ready to dive into an electrifying, one-of-a-kind gaming spectacle as India’s most talented gamers face off in the much-anticipated Minecraft tournament titled Creators Rumble, an initiative by OP Gaming, a subsidiary of OpraahFx. This event is set to bring together India’s top Minecraft creators, who will challenge each other and display their mastery over the game in a thrilling competition spanning three rounds which includes Parkour, MLG and PvP. 

This event marks the first time that India’s top Minecraft influencers and gaming creators unite in an official tournament format, bringing fans and players alike a whole new level of excitement.

Divided into six teams of four members, they will face off across action-packed Minecraft rounds  designed to test every skill—from strategy and creativity to adaptability and teamwork.

Mythpat aka Mithilesh Patankar, one of India’s leading Youtuber and gaming influencers, shared his excitement saying, “Creators Rumble will be a chance to bring the Minecraft gaming community closer, strengthening bonds among creators and igniting excitement for both fans and gamers. India has a huge Minecraft fanbase, and this tournament will introduce even more gamers to the fun of Minecraft.”

The inaugural edition of Creators Rumble will tap into Minecraft’s worldwide popularity, which has grown steadily since its release. In October 2023, Mojang Studios, the game’s developer, revealed it has sold over 300 million copies, making Minecraft the best-selling video game in history. Players of all ages continue to be captivated by its open-ended gameplay and limitless creative potential, where they can build worlds and structures limited only by their imagination.

Anticipating the prospects Mansi Gupta, Chief Business Officer at OpraahFx, emphasized on the industry impact saying, “India’s gaming landscape is thriving, and we believe that the nation has the potential to emerge as one of the world’s biggest pools of gaming talent. The Creators Rumble is a platform for growth, not only for seasoned players but for the entire creator economy. We’re here to support these creators as they captivate audiences with their talents in Minecraft.”

The Creator’s Rumble will see iconic players Mythpat (Mithilesh Patankar) and Gamerfleet (Anshu Bisht) showcasing some exhilarating gaming experience joined by popular gaming creators, Piyush Joshi Gaming (younger brother of popular Indian YouTuber, Sourav Joshi), AndreoBee (Naveen Yadav), MC Addon (Dipanshu Prajapati), PSD1 (Prathamesh), Harshita (Harshita Shukla), ShadowShooter (Pankaj Kumar Sahoo), I.M.Kopi (Bibek Jung Kunwar), Proboiz (Paresh Solanki), Mr Lapis (Jitender Kumar), GameBeat (Nitin Tyagi), Risible Twins (Kartik and Kunal), Yug Playz (Yug Thakkar), Agnit Plays (Vinit Aggarwal), GamerJatin (Jatin Makhija), Spunky Insaan (Harshit Nema), Pahadi Gaming (Lokesh Karakoti), DevXD (Pankaj Dev), Ro9nie (Rohan Chhabra), Sidh4rth (Siddharth), CassalFx (Shrey Patel) and Dattrax Gaming (Harvest Dewangan).

With this monumental event, OP Gaming aims to further solidify India’s role in the global gaming landscape and showcase the extraordinary creativity and camaraderie of the Minecraft community.

The tournament is scheduled to take place on November 22 (Friday) and will be streamed live on the OP Gaming YouTube channel. Six teams – Team RedstoneTeam Gold, Team Emeralds, Team ShulkerTeam Amethyst, and Team Diamonds, will compete in a series of thrilling challenges, vying for the prestigious title and showcasing the finest Minecraft talent in India.

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Asia

PAGCOR clarifies view on jurisdiction over Central One Bataan

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The Philippine Amusement and Gaming Corporation (PAGCOR) was invited in a briefing held by the Bataan Peace and Order Council on November 13, 2024 regarding the police operations conducted in Central One Bataan.

During the said briefing, PAGCOR’s representative made a remark stating that Central One Bataan is under the jurisdiction of the Authority of the Freeport Area of Bataan (AFAB), and not of PAGCOR.

PAGCOR seeks to rectify this statement.

Republic Act No. 9728 grants the AFAB the power to oversee certain tourism-related activities within the Freeport Area of Bataan including games, amusements, recreational and sports activities subject to the approval and supervision of PAGCOR.

This underscores the fact that while AFAB may regulate specific activities and exercise authority within its jurisdiction, its power to issue licenses for gaming operations remains conditional and subject to PAGCOR’s oversight and approval.

Following the letter of the law, Central One Bataan’s involvement in online gaming activities clearly subject the same to PAGCOR’s jurisdiction and regulatory authority. However, records show that Central One Bataan is not one of the companies licensed by PAGCOR to legally operate such activities.

PAGCOR shares the perspective that offshore gaming companies misrepresenting themselves as BPOs should be treated as a serious concern.

To effectively address illegal gaming operations, companies that misuse the BPO designation must also be scrutinized and held accountable.

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Asia

Macau Foresees Gaming Revenue Growth to $30 Billion by 2025

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Macau’s 2025 casino gross gaming revenue (GGR) is forecast to reach MOP240 billion ($29.9 billion), says the Office of the Chief Executive (CE), in the financial-year 2025 budget plan published on last Thursday, and which has been submitted to the city’s Legislative Assembly.

That would be a 31.1% rise on the MOP183.06 billion achieved in 2023, the first year of trading since pandemic-related restrictions were lifted. It would be an 82.1% recovery rate compared to the MOP292.46 billion in the pre-pandemic trading year of 2019, as per data of the local regulator.

The 2024 budget plan predicted MOP216 billion GGR for this year. The tally for the calendar year to the end of October is MOP190.14 billion. The 2025 budget would represent year-on-year growth of 11.1% from the forecast for 2024.

The 2025 budget plan estimates the Macau government will collect MOP84.0 billion in gaming taxes from the city’s six casino concessionaires for financial year 2025. That is calculated based only from the levy of the so-called “special gaming tax”, which stands at 35% of GGR for the current 10-year gaming concessions that started from January 1, 2023.

With other contributing levies for social causes, the effective tax on Macau casino GGR is 40% for the current concession term.

“It is estimated that the recovery momentum of the integrated tourism and leisure businesses for the next fiscal year [2025] will continue, with a continuous rise in inbound tourist volume, albeit their travel and consumption patterns may see changes,” the Office of the Chief Executive stated in its fiscal year 2025 budget plan.

“Integrated tourism and leisure businesses” is a term used by the authorities to indicate the casino resort sector.

The chief executive office added: “Considering all factors, the fiscal year 2025 gross gaming revenue is estimated to reach MOP240 billion. Such is the principal fiscal income that serves as a foundation for the Macau Special Administrative Government in formulating the fiscal year 2025 budget plan.”

Post the Covid-19 pandemic, Macau’s fiscal income had seen a “gradual recovery” since 2023, as economic improvement had been led by the integrated tourism and leisure sector, the document also mentioned.

For the whole of fiscal year 2024, the Macau government had forecast it would collect MOP75.6 billion in gaming taxes from the casino concessionaires, levied as special gaming tax, according to the 2024 budget plan.

The 2025 plan will be current Chief Executive Ho Iat Seng’s ultimate fiscal-year budget proposal before stepping down at the end of his five-year term.

Sam Hou Fai, most recently president of Macau’s Court of Final Appeal, the city’s most senior judicial position, is to succeed Mr Ho as the city’s leader, with a swearing-in ceremony to be held in December.

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