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Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

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Adverty AB today unveils an exclusive global partnership with the leading games developer as it launches seamless In-Play™ ads inside Dodreams’ hugely popular Drive Ahead! game – enabling advertisers to grasp immersive advertising opportunities within the top-tier game.

Dodreams is now using Adverty’s technology to show unobtrusive and contextually relevant ads to its huge and ever-growing community, with Adverty’s In-Play™ ads prominently displayed in the game arena and throughout the interface.

Often described as the best of the head-to-head battlers, Drive Ahead! is a gladiatorial arena racing game that boasts over 225 million organic downloads and more than a million fans on video platforms. Now seven years old, the game continues to grow in popularity, having been featured multiple times on both iOS and Android app stores.

Dodreams CEO Erik Pöntiskoski explains: “We see in-game advertising as our most promising and also fastest-growing source of revenue. In fact, we are expecting in-game ads to contribute more than ten percent of revenue in the next 12 months. But we do more than games – we do dreams! Our mission is to craft shared moments of thrill for players and Adverty’s seamless technology enables ads which contribute to the realism and immersion of gameplay, hence our exclusive and long-term partnership.”

Thorbjorn Warin, Chief Supply Officer at Adverty, adds: “With players from all over the world and fantastic engagement, Dodreams is an incredible developer; its team expertly managing to focus both on the long and the short term. The addition of Drive Ahead! to our growing portfolio represents a huge boost to our already considerable inventory of car-focused games. It enables fantastic integrations and deep product placement and branding opportunities for our advertisers, who recognise that seamless in-game advertising represents the next step in ad monetisation. We are delighted to add yet another world-leading gaming title to our growing inventory of best-in-class entertainment and we are looking forward to working closely together.”

Car and racing-themed games remain the fastest growing vertical in Adverty’s inventory, with five new games added in the past few months alone. This vertical remains highly sought after by advertisers keen to reach a well-defined, primarily male audience of gamers around the world. The major and exclusive partnership between Adverty and Dodreams comes at a time when growing numbers of advertisers are seeking to communicate and advertise within the virtual worlds in which so many of us socialise, play, work and learn. 

Gaming

The Gamemasters Summit: Stellar Speaker Lineup Announced With 30+ Mobile Games Thought Leaders

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The Gamemasters Summit, a pioneering digital conference powered by Kwalee and supported by media partner PocketGamer.biz and sponsors AppsFlyer and Embrace, has announced its full speaker lineup. The event will bring together developers, publishers, platforms, agencies, suppliers and talent in mobile games alongside students and graduates.

The one-day online event invites delegates to engage with panel discussions and keynote sessions led by some of the sector’s most influential figures. With both an Expert Track and Emerging Track, The Gamemasters Summit offers a range of sessions and networking opportunities for people at all stages of their career in mobile games, from entry level to C-Suite.

The Gamemasters Summit has a ‘no selling, no BS, opinions welcome’ mandate – so the content and discussion will be original, interesting and useful for all attendees.

A Lineup of Over 30 World Class Speakers and Insightful Panels

The Gamemasters Summit is proud to present an impressive roster of speakers, including industry leaders and innovators who will share their knowledge, experiences and visions for the future of mobile gaming. Highlights include:

Javier Castro, Head of EMEA AppDev Gaming at Google and John Wright, VP of Mobile Publishing at Kwalee, who will join forces in the keynote panel to explore the latest trends and challenges facing the mobile games industry in 2024.
Michail Katkoff, Founder of Deconstructor of Fun, and Adam Smart, Director of Product Gaming at AppsFlyer, will also join the keynote to provide their expert analysis on game trends and market strategy, shedding light on the keys to success in the rapidly evolving mobile games market.
Gabriel Stürmer, CEO of Clap Clap Games, will share their journey as a games studio, crafting hit games in collaboration with Kwalee, highlighting the strategies that led to their widespread success.
Allison Bilas, COO at GameAnalytics, will contribute her profound analytics and big data knowledge to the “Play By Numbers: Navigating Data Science and AI in Mobile Gaming” panel. Her experience with major game studios and tech providers underscores the critical role of data in the success of mobile games.
Vera Karpova, Product Manager at dev-to-dev, Chris Lefebvre, Chief Strategy Officer at ByteBrew and Eberhard Dürrschmid, CEO of Golden Whale Productions GmbH will also join the “Play By Numbers” panel, adding their insights on product analytics and the integration of enterprise-level analytics to support mobile game development.
Nikita Lord, Graduate Partnership Manager at Grads in Games – Aardvark Swift, will speak in the “Forging Your Career in Gaming” session. Nikita’s experience in bridging gaps between industry and academia is crucial for aspiring industry professionals and game developers looking to enter the games industry successfully.
Ben Hopkins, Creative Director at VCCP, and Justin Nield, Creative Solutions Lead at Kayzen, will explore the “Crafting Impact: Mastering the Ad Creative Lifecycle” session. Their combined expertise provides a comprehensive view of developing and optimising creative strategies for impactful advertising in the games industry and this panel will be chaired by Gavin McNicholl, Creative Director at Kwalee.
Harry Lang, VP of Marketing at Kwalee, brings over two decades of expertise to the Gamemasters Summit. Harry will kick off the event with an introduction to The Summit and its agenda, setting the stage for a day of insightful discussion and networking. Furthermore, his session “Beyond the Code: The A to Z of Marketing a Hit Mobile Game” promises to unravel the complexities of marketing in the mobile games industry.
William Cox, Head of Mobile Publishing at Kwalee, will moderate “Game Publishing Unveiled: Strategies for Emerging Developers.” This panel aims to shed light on the intricacies of game publishing, offering emerging developers insights into how they can make their games stand out. Will’s extensive experience in game publishing at Kwalee, Sega and Ubisoft will guide the conversation, providing actionable advice for attendees.
Simon Platt, VP of Kwalee’s Leamington Studio, has been at the forefront of designing and producing hit mobile games, leading Kwalee’s in-house mobile games to over 1 billion downloads. Simon will chair the “Crafting Hits: The Blueprint Unveiled” session, designed for emerging game developers. This discussion will dive into the creative and strategic processes behind successful game development, from ideation to execution.
Eric Futoran, CEO of Embrace and previously a co-founder of Scopely, will discuss how an obsession with delivering flawless player experiences is crucial to any game’s success, and why he is dedicated to helping teams resolve complex app issues quickly.

These speakers, among many others, will provide a comprehensive exploration of the tools, tactics, and innovations shaping the future of mobile game development and publishing. The Gamemasters Summit is an unparalleled opportunity to gain insights from the leading minds in the industry, offering strategic learning, career development, and exclusive networking opportunities.

Engaging Sessions Designed for Every Level of Expertise

The Gamemasters Summit features two distinct tracks catering to both seasoned professionals and newcomers to the industry so there’s something for everyone:

The Expert Track offers advanced insights into topics such as data science, AI in mobile gaming, and monetisation strategies. Sessions include “Play By Numbers: Navigating Data Science and AI in Mobile Gaming,” where panellists like Allison Bilas, COO of GameAnalytics, and Chris Lefebvre, Chief Strategy Officer at ByteBrew, will discuss the integration of data analytics and artificial intelligence in game development and marketing.
The Emerging Track focuses on foundational knowledge and career development, with sessions such as “Crafting Hits: The Blueprint Unveiled” by Simon Platt, Head of Studio (Hybrid) at Kwalee. Attendees will gain insights into the creative process behind developing successful mobile games, from concept ideation to execution.

Join the Leading Innovators In Mobile Gaming

The Gamemasters Summit is not only an event for learning and inspiration but also a prime networking opportunity for professionals looking to connect with peers and industry leaders. With discussions on the latest trends, innovations, and strategies, attendees will be better equipped to navigate the future of mobile gaming.

Join the Gamemasters Summit to connect with these and other industry leaders, gain valuable insights, and explore the latest trends and strategies in the mobile games industry – all this and more at zero cost!

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Gaming

Opportunities, Licensing and Technological Innovation: Gaming Meets Business at the Hamburg Games Conference 2024

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On March 5 and 6, the Hamburg Games Conference (HGC) will become the meeting point for international games companies and start-ups as well as all those who want to understand the underlying issues and are aiming for cooperation with games studios.

Remedy Entertainment, Metacore, Thunderful Group, The Sandbox, Animoca Brands, Bigpoint, InnoGames, Sunday GmbH, Gamelight, London Venture Partners and GamesIndustry.biz are joining the HGC with speakers and representatives.

The organizers Gamecity Hamburg, GRAEF Rechtsanwalte and Super Crowd Entertainment offer impulses for companies and founders with the talk program, roundtables and MeetToMatch matchmaking to be able to position themselves strongly in the constantly changing market. Hamburg’s First Mayor, Dr Peter Tschentscher, will give a welcoming address at the HGC. Tickets for companies and start-ups are available https ://HGC2024. EventBrite.de.

The program addresses current issues with international speakers on topics such as licensing or the wave of layoffs in the industry.

International games experts:

On stage at the HGC 2024 will be Guido Schmidt, Associate Executive Producer for Remedy Entertainment, with a talk on ‘A Healthy Creative Process: Why Planning Stuff During Proof of Concept is a Bad Idea’, Tim Shepherd, Product Manager for Metacore, on ‘Learning What Your Players Really Want’, Christoph Sachsenhausen, co-founder and Managing Director for Sunday GmbH, on ‘The State of Hyper-Casual in 2024’, Michelle Zou, Chief Executive Officer for Bigpoint, on ‘Bridging East and West: The Power of Transnational Collaboration in the Gaming Industry’, Gunay Aliyeva, co-founder of Gamelight, on ‘How we Bootstrapped our Company to $1 Billion Revenues’, Rachit Moti, co-founder and Chief Executive Officer for Layer, with a talk on ‘Licensing IP Into Video Games: A Risky Investment or Profitable Partnership?’, and Davin Miyoshi, co-founder and Chief Product Officer for Skillprint, with a talk on ‘Unleashing the Power of AI to Personalize Games’.

Roundtables and panels on current topics:

In addition to keynotes and talks, the Licensing in Gaming, a Match Made in Heaven? panel will discuss how brands can cooperate with games. The How Web3 Enables Creative Freedom in Gaming panel is all about user-generated content. There will also be a roundtable on artificial intelligence (AI) and the legal implications for games studios.

Indie Arena Booth Pitch Royal – applications now open:

Indie devs and start-ups can apply until February 14 for the Indie Arena Booth Pitch Royal, which will be held live on-site on March 5. Whoever can convince the expert audience and the jury with their pitch in five minutes will receive a small booth at the Indie Arena Booth at gamescom 2024. Further information at https ://bit. ly/HGC24IAB.

In addition to an advisory board made up of the companies Sunday, Bigpoint, The Sandbox, InnoGames and 1SP Agency Holding, the sponsors Alibaba Cloud, 4Players, Bytro, Photon, Playa Games, Threaks and Tiny Roar support the HGC. The program is accessible via https: //www .GamesConference .com/talks-panels -2024/.

Networking and B2B matchmaking:

The Altonaer Museum offers all participants a MeetToMatch Cafe and the opportunity for extensive networking in a welcoming atmosphere. At the extended expo area in the museum, international companies and game studios will present themselves.

Business and start-up tickets available:

The business ticket for €349 grants guests access to the two-day conference program, B2B meetings via MeetToMatch and participation in the get-together on the evening of the first conference day. Start-up tickets are also available for newly founded companies at a discounted price of €199. Tickets for the HGC 2024 are available at https ://HGC2024 .EventBrite.de.

All current information on the HGC 2024 is available at www .GamesConference .com.

Cooperation with the German Creative Economy Summit on March 6 and 7, 2024 in Hamburg:

Visitors can also take part in the German Creative Economy Summit in Hamburg on March 7, organized by the Hamburg Kreativ Gesellschaft. All information is available at: https ://german- creative- economy-summit.de/. Anyone who purchases a ticket for the Hamburg Games Conference can benefit from a 20% discount on a ticket for the German Creative Economy Summit. If you are interested, please contact HGC @Super-Crowd .com.

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Gaming

Trigger Fingers at The Ready:Toaplan Arcade Shoot ‘Em Up Collection Vol.3 Is Available Now!

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Bitwave Games, a video game developer and publisher specialising in retro entertainment and part of Embracer Freemode, announced today that Toaplan Arcade Shoot ‘Em Up Collection Vol.3, the third volume of legendary shooters from the masters at Toaplan is available to purchase via Steam and GOG starting today.

A new collection of arcade classics, Vol.3 is arguably the most exciting yet, featuring four of the finest ‘Shmups, certain to be loved by genre fans and newcomers alike.

Toaplan Arcade Shoot ‘Em Up Collection Vol.3 once again provides gamers with an unmissable library of arcade hits, delivering the authenticity craved by franchise fans while simultaneously introducing thoughtful quality of life features.

Featuring on Vol.3, the titles are as follows:

Tiger-Heli – A revolutionary release from 1985, this pioneering bomb-based vertical shooter was a true innovator of its time. Earning widespread acclaim in Japan and around the globe. Its legacy lived on through Twin Cobra, released just two years later, and remains a cherished gem among retro gaming enthusiasts worldwide.

Batsugun / Batsugun Special – Set out on a breathtaking journey with Batsugun, Toaplan’s shoot-’em-up swansong! Choose your hero from a roster of six charismatic pilots and three distinctive ship types, each brimming with personality, as you immerse yourself in a world of dazzling graphics, devastating firepower, and an enchanting soundtrack. The accessible gameplay ensures that seasoned veterans and newcomers alike can revel in the unmatched thrill of victory! In addition to the normal version of the game, the rebalanced and extremely rare Batsugun Special is also included as an additional extra. First shown at the Japanese arcade show AOU in 1994 but never officially released in the arcades, this version features a visual overhaul with different colour schemes and altered enemy behaviour. A smaller hitbox and a shield protecting the ship from one hit makes the game easier, much needed to protect against the barrage of enemy projectiles. Batsugun Special adds multiple loops, meaning if you complete the game, it will start again in a new loop with a higher difficulty, can you master all four loops?

FixEight – Head out on an unforgettable adventure in Toaplan’s FixEight, the spiritual successor to Out Zone. Pick your favourite hero from eight exceptional super soldiers, personalise them for ultimate freedom, and brave seven different hells. Immerse yourself in the heightened excitement, immersive storytelling, and awe-inspiring explosions that redefined the run-‘n-gun genre back in 1992. FixEight supports up to three players locally or online to take the fight to the enemy hordes as a team!

Vimana – This vertical shooter boasts breathtaking graphics, an epic soundtrack, and a captivating journey through Indian mythology. Crush your foes with mighty shots and utilize eight rotating shield orbs for ultimate defence. With accessible controls, players of all skill levels can dive into Vimana’s exhilarating action!

As found in the previous two volumes of Toaplan classics, the third volume again delivers numerous quality-of-life improvements, enhancing the action for modern gamers, without altering the finely tuned balance which made the original coin-ups so much fun to play. From minimal input lag and pixel perfect or full screen scaling, to quick save, practice mode and Steam Achievements, Toaplan Arcade Shoot ‘Em Up Collection Vol.3 is accessible for all gamers. In addition, Mirror Mode has once again been included, providing a whole new challenge for seasoned gamers.

Additional features include:
Minimal Input Lag: Emulation, input processing, and rendering all complete on the same frame
Online leaderboards for Single Credit, No Assist, and Assisted plays
Instrument panels with extra gameplay information and artwork
Rewind the game between 10-18 minutes, depending on the action
Experience the game in Mirror Mode
Assist Features such as auto-fire at multiple rates
Very Easy Mode: Lower the difficulty to breeze through the adventure
Rotate the gameplay in 90-degree increments
Choose between Raw Input on Windows or Steam Input
Hone your skills in the ultra-customizable practice mode

Toaplan Arcade Shoot ‘Em Up Collection Vol.3 is available now on Steam and GOG.

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