eSports
BENFICA ESPORTS TEAM GETS LANDMARK TELEPERFORMANCE NAMING RIGHTS DEAL
Teleperformance will be Benfica’s esports team sponsor for the next three years, actively
participating in the club’s strategy and talent development
Teleperformance, one of the biggest customer relations companies in the world, and the most
reliable supplier of omnichannel solutions for clients, has just become the Official Esports
Naming Sponsor of Portugal’s most successful club.
Benfica’s esports team, to be known from now on as Benfica Teleperformance, was born after
the joint combination of several drivers: the will to win, triggered by the club’s winning DNA;
connecting different targets and audiences, namely younger fans; a continuous brand
internationalization and digitalization strategy and its recognition by a digital and exponentially
growing ecosystem where many key brands already live. Benfica and Teleperformance have
signed a three-year deal and will work together on the club’s strategy and talent development.
“We have developed this Gaming Arena project and we were looking for the right partner to
enter this project with us, taking it to the next level. Benfica is one of the biggest clubs in Europe
and in the world; it has a huge number of fans not only in Portugal but worldwide – a large part
of our workforce are Benfica fans and are passionate for gaming. We are thrilled to be able to
partner with such a big club that represents the very same principles and ambitions as
Teleperformance. We’re eager to discover where this project will take us,” said Augusto
Martínez Reyes, Teleperformance Portugal’s CEO.
Domingos Soares de Oliveira, Benfica’s CEO, commented: “Our bet on digital as well as our
focus on the significant transformation that the football industry is going through are growing
at a fast pace; namely new ways of interacting with different targets and audiences, where
gaming is a very strong part of that strategy. We’re confident that this partnership with a
company like Teleperformance will boost the club’s esports project.”
The club’s main ambition is very clear: to win every single competition, domestic and
internationally. To achieve that, Benfica will rely on international giant Teleperformance’s
topflight Gaming Center, which is now at the club’s disposal. Strongly equipped with the most
modern technology, it is among the world’s best, which will provide the right training and
competitive conditions.
Domestically, Benfica will compete in Liga Portugal’s and the FPF’s tournaments, and at an
international level, it will enter several official competitions that provide a chance to win the
most prestigious trophy of them all: the World Championship.
Beginning with FIFA – a natural jumping off point for a football club – Benfica plans to expand
its title portfolio as part of its winning DNA and its brand internationalization and digitalization,
and to connect to multiple audiences.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
eSports
WEC24 Complete: Indonesia Crowned Overall Champion!
WEC24 Complete: Indonesia Crowned Overall Champion! Busan, South Korea (November 20, 2024) – After nine days of exciting competition, the 16th World Esports Championship (WEC24) has come to a conclusion.
From epic plays to unforgettable moments, the championship closed out with the Dota 2 and MLBB Women’s finals. The ultimate victory and the biggest moment of the night belonged to Indonesia, as they won their second title as the WEC24 Overall Champions.
This prestigious trophy is awarded to the nation that excels across all of the game titles. Turkey secured one gold and one bronze medal also, however, Indonesia’s consistency and performance across the other game titles gave them the edge to secure their victory. Congratulations to Indonesia for this remarkable achievement!
WEC24 started on November 11 at the spectacular SEF Arena in Riyadh, bringing together athletes from around the world to compete across six tournaments: PUBG MOBILE, CS2 (Women’s and Open), Mobile Legends: Bang Bang (Open and Women’s), and Dota 2. Each competition delivered its special charm, giving us new champions and a WEC to remember.
Medalists:
PUBG MOBILE:
- Turkey
- Ukraine
- Brazil
CS2 Women’s:
- Poland
- France
- Portugal
CS2 Open:
- Romania
- Portugal
- Serbia
MLBB Open:
- Malaysia
- Philippines
- Indonesia
MLBB Women’s:
- Indonesia
- Cambodia
- Egypt
Dota 2:
- Greece
- Sweden
- Turkey
This year’s WEC broke records and set new milestones: the largest CS2 Women’s tournament with a $160,000 prize pool, the debut of the MLBB Women’s category, and a marathon Dota 2 bronze match that won’t be forgotten. Over 480 athletes gave it their all, leaving behind moments that will define the Esports scene for years.
As WEC24 comes to an end, we are thankful to every athlete, national federation, fan, and Esports enthusiast who traveled with us on the Road to Riyadh.
GG once again to Indonesia, our WEC24 Overall Champion! Thank you, Riyadh, for hosting an unforgettable championship. Until next time, see you on the next World Esports Championship journey!
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