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Evoplay returns to the enchanted forest in Tree of Light Bonus Buy

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Evoplay returns to the enchanted forest in Tree of Light Bonus Buy
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Latest release adds Bonus Buy feature to top-performing title

Game development studio Evoplay welcomes players back to the magical realm of Winland in its latest release, Tree of Light Bonus Buy.

The fantasy kingdom is packed full of exotic flora and fauna, where a brave mouse named Lupine sets out on an adventure with his good friend Mino in search of the magical Tree of Light, which promises incredible rewards.

Players’ bets are multiplied when Lupine and Mino gather enough runes together, while the brand-new Bonus Buy feature allows players to activate the Magic Pattern, resulting in seven Free Spins that prolong the enjoyable gaming experience and multiply wins.

To complete Magic Patterns and be in with the chance for a big win, players will need to form winning combinations in the required positions on the reels by the end of the thrilling Free Spins round.

In addition to all of the excitement, the Bonus Game requires players to choose one of three fruits dangling from the Tree of Light, with each fruit delivering a winning multiplier between the values of two and four, which is then applied to the total win.

Tree of Light Bonus Buy is powered by Evoplay’s world-class game engine, Spinential, which produces 10x faster load-times, an enhanced UI, autospin feature and game history mobile bar, allowing players to track their success.

Commenting on the launch, Ivan Kravchuk, CEO at Evoplay, said: “We are thrilled to welcome our players back to the mystical realm of the Tree of Light, with the original game being so well received and enjoyed since its launch that we had to kit it out with new features.

“Ready to be live across our major European markets, we’re sure that the welcoming characters and otherworldly nature of the game are going to be a delight for players – combined with our fantastic new Bonus Buy feature, it’s doubt going to be a real action-packed hit.”

Launched in 2017 and already established as one of the industry’s most exciting studios, Evoplay has won multiple awards for its approach to iGaming, including two 2022 EGR Marketing and Innovation Awards in June, as well as securing Best Game Design at the CasinoBeats Developer Awards in April.

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Why segment players? Slotegrator’s new report has answers

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Personalized, targeted marketing has become a universal business practice — but there’s no universal approach that works for every business. What does it look like for iGaming projects, and where should online casinos and sportsbooks start? Find out in Slotegrator’s new report.

At the end of the day, every business has the same main goal: revenue. In a sector as competitive as online gambling, businesses do everything they can to boost profits.

One of the most effective strategies they can use is personalized marketing. It’s become clear that personalized, targeted marketing is the best way to drive customer engagement, creating a growing base that will keep profits coming in the long term. Slotegrator’s research has found that the foundation of a well-informed, well-designed marketing strategy is player segmentation.

 

Faruk Aydin, Chief Revenue Officer at Revpanda, Slotegrator’s partner, comments on this topic:  “Player segmentation is key to keeping players engaged and loyal in the iGaming world. By diving into the data, we can group players into categories like high rollers, casual gamers, and those at risk of leaving. This lets us create marketing strategies that speak directly to their interests. High rollers, for example, love exclusive VIP programs and personalized rewards, while casual gamers respond well to fun onboarding experiences and regular in-game perks. When players feel understood and valued, they’re more likely to stick around and enjoy their time with us. Going a step further, it’s important to look at what really drives different player groups, beyond just age or location. By understanding their motivations and frustrations, we can craft more personalized and engaging communication.

For instance, our email campaigns can be tailored to offer relevant content and promotions that fit each player’s gaming style. This level of personalization helps build a stronger connection, reduces the chances of them leaving, and turns them into loyal, active players. In the end, player segmentation isn’t just about marketing—it’s about creating a better, more enjoyable experience for everyone.”

Giving players what they want is key to keeping them on your platform, and the best way to do that is careful analysis of their behavior. Aside from basic statistics about player status, like new, active, and churned, a good CRM system can offer more detailed parameters, like how often they play, their average bet, their average deposit, and more. This kind of information can help operators come up with strategies to improve retention rates.

Player segmentation helps operators to:

 

  • Streamline operations: First of all, segmentation saves time by allowing bulk actions and analysis of groups of players by one or more common attributes — meaning less manual work and better-optimized resources.
  • Personalize the player experience: Once you’ve pinpointed a player segment’s preferences, you can offer them content and promotional offers they’re more likely to enjoy.
  • Organize marketing campaigns: Knowing players preferences helps operators to deliver relevant messages.
  • Enhance player retention: Targeted marketing leads to higher retention — personalized loyalty programs and an individualized approach to player support will give players a feeling of being taken care of.
  • Build trust: Identifying and protecting vulnerable players by limiting their actions, and adjusting anything that doesn’t work will help create a good reputation for your online casino.

 

“Segmentation is always happening, whether we realize it or not. It’s important to identify your target audience and include a clear plan in your product development strategy that considers their interests. Knowing who you’re working for makes it easier to create and improve,” notes William Sarto, PR & Marketing Specialist at CasinoRIX.

“Users can be segmented based on clear indicators: where they’re located, how much they deposit (whether they’re VIPs or regular players), and their language preferences. These factors are straightforward and need no further explanation.”

Taking an example of affiliates, CasinoRIX further comments: “As affiliates, our focus is on a personalized approach to enhance the entire player experience. We provide a Personal Manager who is available 24/7 (our own customer support), allowing us to gather real-time feedback from customers and address their specific needs promptly. By analyzing this data, we gain better insights into potential players’ needs and can take proactive steps. We categorize our data based on inquiries, focusing on:

       – Bonuses

       – Deposit and withdrawal speed and methods

       – KYC (Know Your Customer) queries

 

A personalized approach increases a player’s lifetime value and helps establish loyal relationships.”

User segmentation is a common practice in any business that has to deal with a huge amount of user data. Grouping your users by activity, gender, age, traffic source, payment methods, language, and other parameters, will help you draw conclusions about your business and make data-driven decisions.

Let’s say you find out that you have a group of players under 35 years old that is more active when there is a unique new game out, and prefers to pay with crypto — your possible conclusion might be that you should add more innovative games for your tech-savvy audience, like esports, and send this group an email with announcement.

A new downloadable report from Slotegrator defines four types of segmentation: demographic, geographic, psychographic, and behavioral.

Geographic segmentation groups players by location, demographic segmentation groups them by categories like age or gender, and psychographic segmentation by beliefs and values. Behavioral segmentation, the most effective for online casinos, groups users according to their habits or actions, meaning that everything they do on an online casino platform becomes a basis for operators’ decisions.

Download this report from Slotegrator’s website and learn more about how to segment players according to their status, what they bet on, when and how much they bet, why they play and how loyal they are, and create personalized campaigns and offers to let players know that you care about them.

 

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

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Stretch Network Announces Revamped Regular Tournament Schedule

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Stretch Network Announces Revamped Regular Tournament Schedule
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Following the conclusion of the thrilling Total KO Series (TKO) in Progressive KO format, featuring a prize pool of €333,000 from July 10 to 28, 2024, Stretch Network is excited to announce the launch of its revamped regular tournament schedule.

Starting on July 29, 2024, players can look forward to an array of new and exhilarating tournaments.

Key Changes:

  • Complete Overhaul of Regular Tournaments: All current regular tournaments will be replaced with new, exciting options. (See attached schedule for details.)
  • New Daily Main Event – LEGEND: Featuring a €5,000 prize pool with a €35 buy-in, running from Monday to Thursday.
  • New Weekly Tournament – The BIG: Offering a €7,500 prize pool with a €35 buy-in, every Friday.
  • New Weekly Tournament – PRIME: Boasting a €20,000 prize pool with a €55 buy-in, every Saturday.
  • New Monthly Tournament – The KING: With a substantial €50,000 prize pool and a €55 buy-in, every last Saturday of the month.
  • New Monthly Tournament – Omaha Main: Featuring a €5,000 prize pool and a €55 buy-in, every last Saturday of the month.
  • New Phase Tournaments – MONSTER STACK and Micro SLAM: Held every Sunday, with daily phases throughout the week allowing players to accumulate stacks without any cap.
  • Mini PRIME and Mini King: These new mini main events will be held weekly and monthly on Saturdays.
  • New Omaha Tournaments: Omahology and Omaha Main have been added to our exciting lineup.
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GR8 Tech Shines at iGB L!VE 2024 with VIP Networking Dinner

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GR8 Tech Shines at iGB L!VE 2024 with VIP Networking Dinner
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GR8 Tech successfully participated in iGB L!VE 2024, held in Amsterdam last week. The event was marked by numerous productive engagements, with the highlight being a VIP networking dinner organized by GR8 Tech on July 17.

A highlight event: GR8 boat cruise

The networking dinner provided an exceptional platform for GR8 Tech’s existing and potential clients and partners to connect in a relaxed and elegant setting. Held aboard a luxurious Prins van Oranje boat cruising through Amsterdam’s picturesque canals, guests enjoyed an evening of live music, gourmet dining, and stimulating conversations.

Designed to foster meaningful connections and offer a unique networking opportunity, the event was well-received by attendees. The luxurious atmosphere, stunning views, and high-quality interactions made it a standout moment of iGB L!VE 2024, with positive feedback from all participants.

iGB L!VE exhibition: A GR8 start of the second half-year

The event proved to be highly productive, filled with numerous engaging meetings and significant interest in the company’s products, particularly from the crypto community. This aligns well with GR8 Tech’s strategic intention to expand its offerings in the cryptocurrency sector, providing fully customized solutions tailored to the unique needs of clients in this dynamic industry.

At the moment, we are working on expanding our product portfolio to suit different categories of clients,” comments Oleksandr Feshchenko, GR8 Tech Deputy CEO and CRO. “The focus mostly lies on geo-specific solutions, adapted perfectly to the needs of particular markets, but tailoring our offerings to the requirements of specific areas of interest, like an intersection of cryptocurrency and iGaming industries, is another important part of these efforts.

During iGB L!VE 2024, we had an incredibly productive experience, conducting over 100 meetings with both new and existing clients, as well as current and potential partners,” adds Yevhen Krazhan, GR8 Tech CBDO. “These discussions allowed us to delve deeply into our ongoing projects and explore new avenues for collaboration and expansion. We made significant progress on several deals that are now close to signing, reflecting our strong commitment to growth. Moreover, our interactions revealed exciting opportunities for innovation and development within the sector, reinforcing our strategy to continually adapt and expand our offerings.

The connections and insights gained from iGB L!VE 2024 will shape GR8 Tech’s future initiatives. All interested parties can expect to see the updates in person at upcoming events that the company attends, with the closest being SBC Lisbon in September.

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