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BetGames launches new Game Show vertical with Entain

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BetGames launches new Game Show vertical with Entain
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Innovative live dealer and betting games studio BetGames has announced the launch of a new product vertical, Game Shows, in tandem with a landmark agreement with sports betting and gaming group, Entain.

The collaboration between Entain and BetGames brings forward a unique live game show, which provides customers with an unrivalled experience set within a state-of-the-art studio.

As part of this landmark deal, BetGames will provide Entain with a total of three bespoke and unique gameshows, with the first, Starzle, kicking off the partnership giving the group access to the industry’s first premium number-themed gameshow.

The products will be accessible across Entain’s renowned brand portfolio, with a direct integration onto Ladbrokes’ platform launching the partnership.

Game Shows is an innovative new product, featuring state-of-the-art technology and has been optimised for the Ladbrokes brand. The new vertical will introduce the industry-first number-themed gameshow, with a mix of both number-themed mechanics and card-based elements. Combining the ever-popular number draw mechanic with the drama of earning higher multipliers at the turn of a card, this bespoke game is sure to have broad appeal.

Entain is one of the industry’s largest sports betting and gaming groups, operating in both online and land-based sectors. The company’s extensive list of popular brands includes bwin, Coral, Ladbrokes, Sportingbet, Foxy Bingo, Gala and PartyCasino.

The launch is an integral part of a series of developments that will see 2022 become the strongest launch year in the company’s history. BetGames is also set to expand its offered verticals from one to three, simultaneously enhancing its proposition and widening its reach.

Commenting on the deal, BetGames’ CEO Andreas Koeberl said: “We’re absolutely delighted to partner with the Entain group. Its status as one of the world’s largest gaming organisations and innovation leaders imbues us with excitement at the possibilities our collaboration will lead to. This is a game changer for us as a company and a result of our successful transformation over the previous 18 months. The fantastic collaboration with Entain’s brilliant product, brand, and commercial teams enabled us to launch the game – from ideation to production – within only nine months.

“The Game Show product line is a carefully curated tier-one focused vertical that will provide users with an unprecedented gambling experience, we’re extremely enthusiastic about it and are confident it will appeal to many across the iGaming space.”

Head of Live Casino at Entain, Graciella Anthony added: “Working closely with BetGames was a great experience and a testament as to what we can achieve together – and we couldn’t be more excited to work with them again.

“Starzle is a long-term exclusive to Entain and is further testament to our ambition of being the home of live games shows and continuing to offer our customers the best and most exciting content in the marketplace.”

Adam Lahouiri, Live Casino Commercial & Product Manager at Entain said: “This has been an exciting project to be a part of, working alongside such a talented team at BetGames was a pleasure. We are delighted with the outcome and look forward to expanding our suite of exclusive Game Shows.”

These milestone developments come on the back of the company successfully revamping its Lotto Reloaded studio in recent months. The flagship product is authorised across several key markets including those governed by the UKGC and MGA, whilst also satisfying the regulatory requirements in a variety of South African jurisdictions.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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