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Avalanche Studios Group Chair Robert Henrysson joins Nordisk Games
Nordisk Games today announced the appointment of Robert Henrysson as its latest Partner, following the recent appointments of Audrey Leprince and Ebba Ljungerud. Robert has a wealth of experience in the games industry, most recently as the Chairperson of Avalanche Studios Group, the team behind theHunter: Call of the Wild, and the developer behind the acclaimed Just Cause series and Mad Max game, which was acquired by Nordisk Games in 2018.
In his new role, Robert will work with the investment team to scope new opportunities and build relationships with existing and new partners.
Robert has plenty of entrepreneurial experience from both inside and outside the games industry, starting with the roleplaying and board game store he launched whilst still at university. He was the founder of the Swedish gaming magazine Saga and also worked for Cap Gemini where he ran the Global Media Practice for the group. In 2002, he co-founded Jadestone Group, one of the early pioneers in mobile gaming and the team behind the online version of the popular sport sim Championship Manager. Robert also co-founded the childrenās game developer Filimundus (Pippi Longstocking, Pettson & Findus). More recently, Robert has sat on the advisory board of Bornholm Game Days, an invitation-only event for leaders in gaming to discuss game development and how to tackle important cross-industry issues.
Nordisk Games was founded in 2016 to make games with the best game companies in Europe, and to date, its portfolio is made up of Avalanche Studios Group, Star Stable Entertainment, MercurySteam, Nitro Games and Flashbulb Games. The company also recently completed its full acquisition of the BAFTA-winning studio Supermassive Games, the developers behind critically-acclaimed narrative games Until Dawn and The Dark Pictures Anthology.
āAside from working in a great team with great clients, what really drew me to Nordisk Games was the companyās values; championing key issues in the games industry and also dedicating a portion of its turnover to charity every year. As a team, I know they are always on hand to offer strategic support, but they also strongly believe in giving partners the autonomy to create their own vision and develop the games they want to – which is hugely exciting,ā said Robert Henrysson, Partner at Nordisk Games.
āEach of our recent new team members brings a wealth of experience in games, a new perspective and a new set of skills for our partners to utilise, and Robertās no exception. I have no doubt heāll help us continue making connections, building relationships and supporting great teams in making the best games they possibly can. The expertise weāve gathered will continue to be one of our strongest assets in the years to come,ā said Mikkel Weider, CEO of Nordisk Games.
On top of his varied roles in the games industry Robert has had an eclectic working life, running an award-winning brewery and producing the book Swedish Gin – Drinks, Distilleries and Dreamers, which recently won the 2022 World Gourmand Awards for best photo. Since 2013 he has invested in and supported several companies including Winefinder.se, Hammars Bryggeri, and most recently game startup InfiniGods.
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SPOTLIGHT SPORTS GROUP PARTNERS WITH KINDRED GROUP TO DELIVER SMART VIEW RACECARDS
Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has today announced a partnership with Kindred Groupās Unibet brand to deliver Smart View racecards, becoming the digital sportsbook partner for the product.
Kindred Group launched Smart View ahead of QIPCO British Champions Day at Ascot on Saturday, allowing Unibet players to seamlessly toggle between traditional Racing Post racecards and Smart View for the flat-season finale.
Smart View, a cutting-edge racing product developed over several years, has captured the attention of seasoned bettors and newcomers with its modern and visually appealing design. Leveraging innovative technology and drawing inspiration from popular video games like FIFA and Football Manager, Smart View simplifies the traditional racecard, making it more accessible and intuitive for all audiences.
Kindred Group, three-time winners of EGRās Horse Racing Operator of the Year award, continue their commitment to horse racing which already includes a multi-year sponsorship of the Unibet Champion Hurdle, and maintaining leading trainers Nicky Henderson and Richard Hannon as brand ambassadors.
Alistair Gill, Sportsbook & Racing Market Growth Manager at Unibet, emphasised the significance of adding Smart View. He said: āHorse racing is vital to our UK business and itās crucial for us to cater for all audiences. Smart View combines the expertise of the Racing Post with a modern, easy-to-read display that can engage bettors of all demographics.ā
Sam Houlding, Managing Director B2B for Spotlight Sports Group, added: āWe are delighted to have Kindred as our first digital partner for Smart View. Our innovative racecard has shown great success at the major festivals this year and is another example of Spotlight Sports Groupās commitment to the future of sports betting.ā
Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries. To find out more about the services provided, including Smart View, please visit spotlightsportsgroup.com/
Latest News
FeedConstruct Extends Partnership with Polish Volleyball Leagues for Exclusive International Streaming and Data Rights
FeedConstruct announces the extension of its exclusive International Streaming and Data Rights for Polish Volleyball. Since 2021, FeedConstruct has been a trusted partner of Polish Volleyball Leagues, and under this new multi-year agreement, it will provide comprehensive coverage of one of the worldās top national volleyball leagues-the Menās PlusLiga, the Womenās Tauron Liga, and the Tauron 1. Liga, the second-highest menās volleyball league in Poland.
This agreement ensures FeedConstruct will cover over 600 matches annually, including all play-offs, showcasing some of the worldās top volleyball competitions to a global audience.
Narek Harutyunyan, CEO at FeedConstruct, expressed his excitement: āWe are thrilled to build on our successful collaboration with Polish Volleyball. It was very important for us to keep premier volleyball content in our portfolio, as volleyball, with around 900 million fans worldwide, is considered one of the most popular sports across all continents. Polish Volleyball is historically one of the most successful on all levels, and it is a privilege for us to support the further growth of its domestic competitions.āā
Artur Popko, President at Polish Volleyball League, added: āWeāve built a strong and collaborative relationship with FeedConstruct and are thrilled that it will continue with this new long-term agreement. The renewal of our partnership marks a significant milestone for our digital activities. Expanding our reach across new markets presents a tremendous opportunity to share the passion and energy of our leagues with new audiences. Polish Volleyball League is proud to continue its role in amplifying the reach and impact of premium volleyball events. Our commitment to delivering quality coverage remains unwavering.āā
This partnership underscores FeedConstructās position as a leading provider of sports streaming and data solutions, delivering some of the worldās best national league volleyball action to a worldwide audience.
SM post
FeedConstruct is thrilled to extend its partnership with Polish Volleyball Leagues for exclusive International Streaming and Data Rights. Get ready for over 600 premium volleyball matches annually from the Menās PlusLiga, Womenās Tauron Liga, and Tauron 1. Liga.
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BetMGM launches new advertising campaign; The Chris Rockinā Locker Room Speech
Itās Showtime! Again!
The second advertising campaign involving UK BetMGM brand ambassador and Hollywood icon, Chris Rock, will air on TV starting 17th October.
The fully-integrated campaign, which sees Rock fire up a group of athletes from several sports in a passionate and amped up locker room speech, promoting key markets; football, darts and horse racing. The energised athletes answer Rockās call to āEntertainā as they make their way out of the locker room.
The campaign aims to drive awareness of the brand and key betting markets as well as an independent advert promoting responsible gambling. In addition, a casino edit will form part of the wider activity.
UK consumers will get to experience the show stopping campaign on TV, digital, radio, and social platforms in the coming weeks.
Dan Towse, Director of Brand at LeoVegas Group, said āThis new creative territory of the āChris Rockin’ Locker Room Speechā builds on the launch campaign from last year, and itās great to be working with comedian Chris Rock again for the latest iteration. A huge amount of work has gone into this and everyone from the internal teams to the support of Recipe and production house, have delivered an outstanding creative platformāā
CREATIVE AGENCY
Recipe
MEDIA
Media planning/buying – OMD & Omnicom Media Group (OMG)
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