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ATLAS-IAC debuts its automated tools & next generation “no-risk” sportsbook at G2E Asia

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ATLAS-IAC, the leading sportsbook and PAM software developer, will make its debut at G2E Asia, the continent’s premier sports betting and igaming summit, next week at the exclusive Marina Bay Sands Singapore (24-26 August).

The company will take this timely opportunity to showcase its diverse, cutting-edge automated trading tools and fully automated CRM solution, which allows the complete management of customer marketing and communication activities in one place. Customers can now be grouped into profiled segments – based on site activity, betting behaviour, deposit regularity and a host of additional personal traits.

Get in touch to book a meeting to discuss the full platform, consider its “no-risk” sportsbook option, or simply stop by Stand B812, where delegates will be waiting to greet you or arrange an easy-to-follow demonstration.

ATLAS-IAC’s next-generation sportsbook can also now be integrated as an iFrame on a no-risk structure, running off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in perfect time for this autumn’s relentless sporting schedule, including the forthcoming football World Cup.

ATLAS-IAC’s modern technology helps to overcome local regulatory challenges with a light physical deployment backed up by centralised control systems. The company has always placed a strong premium on social responsibility and its solution offers full workflow management across AML and customer interactions as well as flexible tools for self-exclusion, time-outs and self-imposed limits.

Among ATLAS’s assorted tailored solutions for Asian operators are localized sports betting products, coupled with data feed solutions and a full suite of casino and skill-based games.

Richard Thorp, Strategic Advisor to ATLAS-IAC and RPM Gaming Director, said: “G2E Asia 2022 brings together over 95% of all Asian operators and all major industry players to gain a deeper insight into the latest market trends and offer a wide array of networking opportunities. It’s the must-make marketplace for Asia’s flourishing sports betting and igaming sector, and I’m delighted to be back.

“Thanks to our progressive partnership with ATLAS-IAC, we now provide unrivalled customised platform solutions, industry-leading automation and world-class support. To learn more about ATLAS-IAC’s automation technology and the benefits of our platform, just drop us a line, or pop by Stand B812 where my team and I look forward to greeting you.

“And should any Asian operator or casino be looking to mitigate the potential risk of integrating a new sportsbook, our sportsbook solution will now uniquely underwrite all the trading downside for running its services as a statement of intent and the ability of its underlying platform to deliver in any Asian market.

“The idea behind it is mainly aimed at casino operators or other single product operators, especially ones that aren’t used to a sportsbook solution itself. For example, those who wouldn’t want to have a trading team; they might ostensibly baulk at the typical risks involved in running a sportsbook. Many people – based on previous roles I’ve had – often looked at sportsbooks as being a high-risk offering or volatile area to operate in. But our idea is, if you are a casino operator, we will integrate as an iframe into your platform – and we will underwrite all the risk. You literally don’t have to burn any fuel managing it, nor worrying about it. We’ll take care of everything. And if there is any downside, as I say, we’ll underwrite that.”

Sergei Efimenko, CEO of ATLAS-IAC, added: “G2E Asia is a must-attend event, and there’s a real momentum behind this year’s renewal in Singapore, especially after all the challenges of the pandemic. It’s fantastic to be back together en masse. I’m thoroughly impressed with the quality, quantity and diversity of the delegates on site, so I can’t wait to catch up with old and new friends alike.

“As for our leading sportsbook platform, we’re supremely confident in the automation, and we know how to manage diverse customer bases, premised on their history and the patterns of behaviour. So, whatever previous concerns may’ve been around operating a sportsbook (e.g. betting just before an event starts, betting at a time where there potentially is an unreliable feed) we have the tools to spot that and correct for it. As a result, for us, underwriting wasn’t a big challenge, and we are willing to do that on a competitive revenue-share model for new partners.

“The ATLAS-IAC team will be on Stand B812 throughout the week.”

Asia

Onlyplay Enters into Strategic Partnership with Ritchie Rabbit

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Onlyplay has entered into a strategic partnership with online casino and betting company Ritchie Rabbit within the Asia region.

Ritchie Rabbit is said to have “extensive expertise and deep understanding of the Asian market,” which helps Onlyplay as it seeks to expand its presence in the region.

Through this deal, Onlyplay will introduce a range of games and features designed specifically for the Asian gaming community.

Onlyplay offers a wide range of games such as instant win, slots and crash games, and will now provide games for players in Asia.

Christina Muratkina, CEO of Onlyplay, said: “It is a great pleasure for us to develop the Asian region alongside Ritchie Rabbit. We recognize the immense potential of the Asian market and are committed to delivering top-notch gaming content and experiences to players in the region. This partnership represents a significant step forward in our efforts to offer innovative and engaging games that resonate with our Asian audience.”

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Asia

FBM(R) launches FBM E-Motion: the newest online gaming platform for the Philippines

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FBM® kicks off a new chapter of its Champion journey in the Philippines with the launch of FBM E-Motion! The online gaming platform disclosed yesterday in the FBM Champion’s Night event held at Xylo at The Palace in Taguig marks a historic moment for the global gaming brand in its pursuit of redefining the gaming experience of Filipino players.

FBM E-Motion promises to change the way local players interact with the FBM games. The online casino games developed under the FBM Group are now available for players in the Philippines to enjoy anytime and anywhere. Whether it is a video bingo, a slots theme or a table game, Filipino gaming enthusiasts have the control in the palm of their hands to start joyful gaming sessions.

One platform, multiple benefits for the players

The FBM E-Motion introduction means significant improvements to the local players’ gaming experience in multiple areas. The game’s accessibility is more convenient, as customers can access the platform with any desktop or mobile device.

Besides the improved accessibility, FBM E-Motion offers more gaming options since players can have fun playing various game categories from different providers. With more variety of gaming choices comes thrilling gaming opportunities as FBM E-Motion keeps users engaged with regular promotional campaigns, jackpots and bonuses to conquer.

In terms of safety and reliability, FBM E-Motion guarantees the highest quality standards. The platform got the license from PAGCOR, and all gaming services offered follow the excellence standards practiced by the FBM brand in the land-based universe, meeting all the criteria regarding legality and compliance with gaming regulations.

FBM E-Motion can be described as a user-centric platform, due to the prioritization of users’ needs, preferences, and overall satisfaction through a 24/7 dedicated customer service available in bingo halls nationwide.

This platform also stands out as the only digital platform allowing Filipino players to enjoy FBM games online in the Philippines.

FBM E-Motion is a game changer in the Filipino online gaming landscape

The release of FBM E-Motion materializes a new entertainment era for the FBM Group in the Philippines. With this step, FBM adds a new layer of engagement with the players’ community, allowing customers to try their favorite FBM titles inside and outside bingo halls in ways that were not possible.

The user-friendly interface of FBM E-Motion facilitates smooth navigation, stimulating players to try a solution crafted with cutting-edge technologies, attending to the latest trends of innovation and entertainment in this Asian country. Players can immerse themselves in a diverse range of memorable gaming experiences with FBM® exclusive games and video bingos, slots or table games provided by different providers.

The launch of FBM® E-Motion kicks off FBM®’s journey in the world of online gaming in the Philippines. With its promise of innovation, excitement and accessibility, the platform is ready to captivate players and redefine the future of their gaming experiences.

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Africa

Hub88 partners with LiveGames to enhance content offering

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Hub88 partners with LiveGames to enhance content offering
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Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

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