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Nanocosmos is on the way to boost player engagement for live casino and sports betting with adaptive, data-driven interactive live streaming at SBC 2022, Barcelona, Sep 20-22, 2022, Booth M22

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The wellestablished, Germanybased provider for iGaming and betting operators will demonstrate its award-winning live streaming platform and API nanoStream Cloud with new coverage for improved Quality of Service and Quality of Experience and continue the focus on reliable integrated B2B interactive live streaming to be available on mobile and around the world.

Adaptive Streaming available for all users

Nanocosmos makes adaptive streaming a priority for its presence at SBC Barcelona this year. Live Transcoding and Adaptive Bitrate Playback (ABR) are now accessible to enable smooth streaming for all clients and free trial accounts. This enhances the adaptive streaming service not only by making it much easier for customers to manage their live transcoded streams, but also enabling uncomplicated access to the passthrough stream and live transcoded streams with different video quality levels. Adaptive Bitrate Playback and Live Transcoding are critical features for smooth playback on all devices for any network in any region. In addition, the new dashboard and API improve also usability and support for ABR. The ABR focussed features are laid out for operators to provide a seamless streaming experience for players and to unlock the full potential of interactive live streaming content that is available in all regions. In combination with the new player for subsecond latency, nanoStream Cloud is now positioned to cover both as part of the standard package: Interactive live streaming with the possibility to achieve subsecond latency, including live transcoding and adaptive playback.

Enhanced measures for endtoend observability and secure streaming

Furthermore, nanocosmos will Illustrate how nanoStream Cloud serves usability, reliability, security, and additional datainsight. The established interactive live streaming platform for iGaming and betting operators now added the streaming protocols SRT (Secure Reliable Transport) and WHIP (WebRTCHTTP ingestion protocol) to its portfolio which are available next to the established RTMP ingest protocol. nanoStream Cloud, the unique combination of an ultralowlatency live streaming CDN, browserbased player and advanced analytics, hereby continues to highlight the focus on optimized Quality of Service and Quality of Experience for a 100% stable and reliable system.

To allow gaming and betting operators to better observe the performance of their streamed content, Nanocosmos upgraded its nanoStream Analytics platform with an enhanced data logging and search backend. Customers will gain improved insights on streaming performance and respective parameters from ingest to playback. This benefits service and viewers’ experience. Customers can access additional data made available via API or dashboard. nanoStream Cloud users can now ingest using the RTMP, SRT and WHIP protocols for WebRTC ingest for improving connectivity, especially for remote ingest locations and higher bitrates.

One of the focussed areas of this year’s product development at Nanocosmos has been stream security. In that regard, the provider continues to build on the features that were added in spring 2022 the interactive live streaming platform and API now benefit from added misuse protection; it is possible to block specific IPs and websites that are using content inappropriately via both: API and dashboard.

“From ingest to playout to support and datainsight, nanoStream Cloud integrates all areas needed for B2B interactive live streaming and to continuously improve 100% stability, reliability and customer success. iGaming and betting operators no longer have to compromise quality of service, quality of experience and ease of use to engage their audience with interactive content. Our commitment is to provide interactive
streaming of high quality; our updates redefine interactive experiences based on the reliability and stability that our customers are used to”, says CEO Oliver Lietz.

Gaming

The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example

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The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example
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Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.

Back on course

The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.

The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.

Billions of players

Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.

“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.

One hobby, different habits

GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.

Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.

Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.

“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.

Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.

Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.

Entering the mobile market

Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.

“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.

“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.

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Gaming

AI Gives Horses for Courses True Meaning in ‘Owners Club’ Racing Game

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Invincible GG, a groundbreaking competitive gaming platform and technology company, has outlined the latest AI developments of its interactive mobile horse racing game, Owners Club, which is set to provide a new injection of interest into the ancient sports of kings.

Following a successful game launch in Q3 2024 and activations at the Doncaster St. Leger and York Ebor festivals, thousands of Owners Club players have started to formulate an expansive game world that gives the masses the true feeling of horse ownership, breeding, and racing experiences. 

Being founded on the latest in AI and Web3 technologies allows the game to evolve with more nuance over time, with the former being implemented to enhance users’ strategic horse development and create developing traits and performance benefits that can lead to further self-training opportunities in-game.

Each horse has its own unique, nuanced genetics and racing traits. These can be trained via evolving in-game activity—which will include collaborative intelligence in future releases and passed on to future colts and fillies to create racing dynasties that will stand the test of time while also bringing in lucrative in-game winnings and potential syndicate stud earnings.

Further features include an AI-powered event simulation engine (instead of predetermined RNGs), and sophisticated algorithms that factor in horse health, jockey decisions, and environmental factors that ensure Owners Club races maintain tension and excitement throughout, just as racing fans in the real world would experience from the grandstand.

Jonathan Strause, Invincible GG CEO, said: “Gamers of today want more than static, insular game worlds. They’re looking for immersive experiences in evolving ecosystems, multiplayer competition, and the feeling that they’re fully integrated into the game. Owners Club is offering just that for both current racing enthusiasts and the next generation of racing fans.

“With unrivaled AI integration into the theoretically unlimited stable of in-game horses, combined with back-end Web3 technology that empowers players to easily realize what true thoroughbred ownership and training feels like, Owners Club players can forge their own relationship with horse racing via the gamification of training, racing, and trading in the app, which can only help the future engagement of this ancient pastime.”

Owners Club will be showcased to its biggest live audience yet at the QIPCO British Champions Day on 19th October, 2024, with live races broadcasted as-live to screens around Ascot, with various prizes on offer for the winning owners.

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Gaming

Evoplay introduces action-packed skill-based title Adrenaline Rush to wider operator network

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Evoplay introduces action-packed skill-based title Adrenaline Rush to wider operator network
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Evoplay, the award-winning game development studio, is expanding the availability of its flagship 3D racing title Adrenaline Rush to all of its operator partners, following a successful exclusive release.

Adrenaline Rush combines the thrill of high-speed racing skill-based gaming mechanics, providing an immersive experience for players who enjoy a strategic and competitive edge in their gameplay. Players can engage in intense races where success is determined by both speed and skill, making it a standout title in Evoplay’s diverse portfolio.

Following its main global release on October 8th, Evoplay is set to launch two additional versions of the game, slot title Adrenaline Rush: Super Boost on October 22nd, and crash game Adrenaline Rush: XCrash on November 5th, creating an expanded offering that caters to a variety of player preferences.

Released initially as an exclusive, Adrenaline Rush has already garnered attention for its innovative mechanics and immersive gameplay, earning the Skill Games Supplier award at the prestigious EGR B2B Awards. With this wider release, Evoplay’s global operator network will now be able to offer the title to an even broader audience.

Ivan Kravchuk, CEO at Evoplay, said: Adrenaline Rush is a one-of-a-kind experience that perfectly blends competitive racing with skill-based gaming. Since its launch, it has resonated strongly with players, and we’re thrilled to now offer this exciting title to all of our operator partners globally.”

“The upcoming releases of the equally popular slot and crash versions will ensure that Adrenaline Rush remains a fan favourite across multiple formats.”

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