BetRegal Amps Up its Presence in Ireland

BetRegal has announced that it has amplified its media presence in the European market with new advertising in Ireland. The Canadian sports betting company released its ad blitz on Sky Sports, which also features BetRegal’s nightly sports wrap-up show.

“We always want to be partnered with organizations that authentically embody the sporting culture in their market, and this new ad campaign to be aired on Sky Sports, will help us integrate into Ireland’s sports ecosystem and build awareness for our brand,” Mike Mirtl, CEO of BetRegal, said.

This announcement adds to the already existing relationships BetRegal has in the Irish sports market, where it already sees itself as the front of jersey sponsor for Dundalk FC, of the Irish Premier League. As part of that partnership, BetRegal is very much active in the community, including agreeing to donate jersey space to Watch Your Back MND, an organisation set up by Dundalk-man Roy Taylor, who was diagnosed with Motor Neurone Disease (MND) in 2018. That initiative raised more than €9,500 from the special, one-off jersey auction this past April.​

“We pride ourselves on fitting in and adding value to the partnerships we take on, no matter which market, and the work we are doing in Ireland reflects those values in action,” Mirtl added.