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Prean Naidu joins SIS as Commercial Manager to further advance UK and European growth drive

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Prean Naidu joins SIS as Commercial Manager to further advance UK and European growth drive
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SIS (Sports Information Services), the leading supplier of 24/7 live betting services, has appointed Prean Naidu as Commercial Manager – UK and Europe to accelerate its international growth.

Belgium-based Naidu has a wealth of relevant experience within horse racing and joins SIS at a time when the company is enhancing its profile across international markets through a comprehensive and diverse offering that includes horse and greyhound racing and trading, esports and numbers content.

He began his industry career as Senior Manager at South African fixed odds operator Topbet, before later moving on to become International Territory Coordinator and then Assistant Territory Manager at Phumelela Gaming and Leisure, South Africa’s biggest racetrack owner.

Naidu joins SIS from his latest role as International Partner Relations Consultant with totalisator operator and racing content provider 4Racing.

This appointment within the SIS Commercial team is the latest in a series of high-profile hires, which will further assist SIS in its continued expansion internationally.

Helen Ridley, Head of Sales (UK & Europe) at SIS, said: “With the recent launch of our CS:GO Competitive Gaming product, our round-the-clock betting events portfolio has never been as strong. With that in mind, it is the ideal time to enhance our Commercial team by bringing in expertise that can help us further broaden our international footprint with our wide product offer.

“Prean has a wealth of knowledge gained from many years spent within the racing industry and we are delighted to have him on board within our expanded Commercial team.”

Prean Naidu, Commercial Manager – UK & Europe, said: “The breadth of 24/7 products that SIS is now able to offer its international operator partners means that its 24/7 content offering is one of the strongest in the industry and as such, it is an exciting time to be joining the company.

“Whilst the market-leading Live Racing offering has a strong heritage, the new-look Numbers and Competitive Gaming products provide an increased 24/7 live content offer to operators and bettors alike all over the world. I look forward to forging new commercial partnerships, for the mutual benefit of all stakeholders.”

Latest News

7777 gaming enters the Georgian market in partnership with Europebet

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7777 gaming, a leading provider of online casino games, is thrilled to announce its entry into the Georgian market through a strategic partnership with Europebet – one of the leading online gambling operators in the region, part of the renowned Betsson Group since 2015.

7777 gaming presents an expansive collection of more than 100 online casino games, each meticulously certified to comply with Georgia’s latest legal standards.  With a focus on innovation and quality, 7777 gaming provides unique and engaging casino experiences that cater to the preferences of the new generation of players.

The direct integration of 7777 gaming’s content into Europebet’s platform demonstrates a commitment to offering players a premium gaming experience with a wide range of high-quality titles. Through this integration, players at Europebet in Georgia can enjoy 7777 gaming’s engaging and diverse games portfolio, such as Cash 100, Barbarian, Candy Anyways, Sea of Treasures, Diamonds of Majesty, and Thracian Treasures.

 

Elena Shaterova, Chief Commercial Officer at 7777 gaming, stated: “We take pride in our relentless dedication to adhering to the latest legislative requirements in Georgia’s online gambling sector. Recognizing the immense potential of this lucrative market, we eagerly join forces with Europebet, a renowned brand synonymous with thrilling gameplay, innovation, and creativity.

 

Mindia Tsiklauri, Slots Product Manager at Europebet said: “Our partnership with 7777 gaming introduces a new dimension of entertainment for our players. Their extensive and distinctive game selection adds valuable diversity to our platform, a sought-after quality in our vibrant and competitive market. Continuously seeking innovative avenues to captivate our audience, we view 7777 gaming as an invaluable ally in our ongoing mission.

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Industry News

FDJ Announces its First Bond Issue

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La Française des Jeux (FDJ), one of Europe’s leading betting and gaming operators, will meet investors over the next days with a view to launching its first bond issue, subject to market conditions.

FDJ recall that, on 7 November, Moody’s assigned the Group a long-term credit rating of Baa1 – stable outlook.

With a total value of €1.5 billion, in 3 tranches with maturity of 6, 9 and 12 years, the bond issue would be used to refinance most of the €2 billion bridging loan, drawn on 7 October to finance the acquisition of Kindred shares for nearly €2.5 billion. The bonds will be listed on the Euronext regulated market in Paris.

Furthermore, FDJ is finalising a €400 million syndicated loan with top-tier French and international banks, which will be repaid over 5 years. This financing is also intended to repay the bridging loan which will be settled with Group’s cash.

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Balkans

NOVOMATIC Presents New Gaming Highlights at the BEGE

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Celebrating 15 years of BEGE, Sofia Expo will transform itself again into the epicenter of the regional gaming industry from November 27-28. The annual gathering invites the industry’s key manufacturers, suppliers and customers for two days of business and networking. NOVOMATIC, as Europe’s largest gaming technology group, is naturally participating with a first-rate product range and unrivalled offerings dedicated to the Balkan markets.

The appealing DIAMOND X 1.55J cabinet will shine as one of the sophisticated product highlights at the NOVOMATIC stand #2.11, showcasing the latest Linked Progressives, such as CASH FLOOD Link and GODS & LEGENDS Link. Also being presented in the elegant DIAMOND X 1.55J cabinet will be the unique Linked Progressive XTENSION LINK Volume 2, which has quickly become a favourite with operators and players alike, with its clear above-floor average and regular top-floor performances in many casinos across different markets.

Visitors also shouldn’t miss out on the brand-new SUPERIA GAMES Link 1, which comprises 25 classic and recent titles from the renowned player favourites CASH CONNECTION and GOLDEN LINK. Furthermore, the outstanding BLACK EDITION II XL 3.32 will be presented with the exclusive NOVO LINE CASH CONNECTION Edition 4.

The BLACK EDITION II 3.27, with three 27” screens starring the NOVO LINE Edition X4 and Impera Line HD Edition 9, guarantees exciting gaming fun and profitable variety in video slot entertainment.

Visitors can also enjoy an exciting entertainment programme on the NOVOMATIC stand and delicious catering from AdmiralBet Pub.

Miloš Pejić, NOVOMATIC Regional Manager SEE, said: “We are looking forward to welcoming our customers to the extraordinary NOVOMATIC Experience at our stand. Whether you are focused on international markets or the Balkans, our product line up offers the best solution for everyone. We invite you to visit us, meet our team, and discover the best product variety for your needs. See you in Sofia!”

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