eSports
Guild’s largest sponsorship deal to date signed with Sky UK
Guild Esports, a global team organisation and lifestyle brand, announced the signing of a three-year global sponsorship agreement with Sky UK Ltd. (“Sky”), one of Europe’s leading media and entertainment companies.
This deal is Guild’s largest to date and is payable exclusively in cash via instalments over the period of the contract. It is the eighth revenue-generating sponsorship signed by the Company since its IPO on the London Stock Exchange.
The deal is understood to be one of the largest ever esports sponsorships signed in Europe and will see Sky become the Official Premier Partner of Guild Esports. It is also Sky’s first agreement with an esports organisation and becomes effective from Monday 26th September, 2022.
As part of the partnership, Sky gains exclusive naming rights to the Company’s 9,831 sq ft head office facility in London’s Shoreditch. In addition, it has been appointed as Guild’s Official HQ Partner, Official Wi-Fi and Broadband partner, and the Official Network Provider. Sky’s branding will appear prominently on Guild’s team jersey and will be displayed across both the interior and exterior of the HQ, which will be renamed the Sky Guild Gaming Centre. Sky’s next-generation ultrafast, full fibre broadband and Wi-Fi will also drive Guild’s internet and telecoms communications links across the organisation as well as for its Academy and fanbase engagement.
The partnership will allow Guild and Sky to work together on shared brand values and effect positive change in line with three core partnership commitments, which include: providing greater opportunities for women in the esports industry, creating best practice in delivering top esports performance and coaching development, and delivering exclusive esports competitions for Sky VIP customers across all of Guild’s gaming titles.
The agreement will allow Guild to launch an all-female Rocket League team, building on the success of Guild’s all female Valorant team, Valorant X, signed in September 2021. Sky and Guild are committed to fostering greater female participation in gaming and creating an inclusive environment through shared thought leadership, education, promotion and the establishing of viable professional opportunities for women in esports.
David Beckham, Investor in Guild Esports, said: “It’s great that Guild Esports has a fantastic new partner in Sky and I’m pleased to welcome them to the Guild family.”
Kal Hourd, Chief Executive of Guild Esports, said: “We are incredibly proud to welcome Sky, a media, entertainment and connectivity powerhouse, to the esports sector. We believe this partnership will drive Guild to the highest levels of performance in top-flight esports across the four games where we field our pro-players, as well as to become a global leader in coaching and performance.
“As our Official Premier Partner, we are proud to display Sky’s logo and branding across our players’ jerseys and our London HQ as well as use its next-generation ultrafast, full fibre broadband and Wi-Fi. The partnership will allow us to invest not just in player performance, but in our long-stated goal to become a global leader for women in esports, starting with the launch of our all-female Rocket League team, encouraged by the huge success of our Valorant X team. Our shared values are an excellent foundation for a strong partnership, and we look forward to working with Sky over the next three years.
“This landmark partnership with Sky not only underlines Guild’s strength and value proposition as a top European team organisation to major brands but is also a testament to esports’ mass popularity as the fastest growing form of sports entertainment with a young and passionate global audience.”
Stephen van Rooyen, EVP & CEO, UK and Europe at Sky, said: “Sky transformed the way families watch TV, now we want to transform the gaming experience. In esports every second counts, so Sky’s full fibre broadband will be perfect for Guild’s gaming HQ. Speed and reliability, hallmarks of Sky’s broadband service, will give the Guild team and gamers across the nation the edge over the competition.”
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
eSports
WEC24 Complete: Indonesia Crowned Overall Champion!
WEC24 Complete: Indonesia Crowned Overall Champion! Busan, South Korea (November 20, 2024) – After nine days of exciting competition, the 16th World Esports Championship (WEC24) has come to a conclusion.
From epic plays to unforgettable moments, the championship closed out with the Dota 2 and MLBB Women’s finals. The ultimate victory and the biggest moment of the night belonged to Indonesia, as they won their second title as the WEC24 Overall Champions.
This prestigious trophy is awarded to the nation that excels across all of the game titles. Turkey secured one gold and one bronze medal also, however, Indonesia’s consistency and performance across the other game titles gave them the edge to secure their victory. Congratulations to Indonesia for this remarkable achievement!
WEC24 started on November 11 at the spectacular SEF Arena in Riyadh, bringing together athletes from around the world to compete across six tournaments: PUBG MOBILE, CS2 (Women’s and Open), Mobile Legends: Bang Bang (Open and Women’s), and Dota 2. Each competition delivered its special charm, giving us new champions and a WEC to remember.
Medalists:
PUBG MOBILE:
- Turkey
- Ukraine
- Brazil
CS2 Women’s:
- Poland
- France
- Portugal
CS2 Open:
- Romania
- Portugal
- Serbia
MLBB Open:
- Malaysia
- Philippines
- Indonesia
MLBB Women’s:
- Indonesia
- Cambodia
- Egypt
Dota 2:
- Greece
- Sweden
- Turkey
This year’s WEC broke records and set new milestones: the largest CS2 Women’s tournament with a $160,000 prize pool, the debut of the MLBB Women’s category, and a marathon Dota 2 bronze match that won’t be forgotten. Over 480 athletes gave it their all, leaving behind moments that will define the Esports scene for years.
As WEC24 comes to an end, we are thankful to every athlete, national federation, fan, and Esports enthusiast who traveled with us on the Road to Riyadh.
GG once again to Indonesia, our WEC24 Overall Champion! Thank you, Riyadh, for hosting an unforgettable championship. Until next time, see you on the next World Esports Championship journey!
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