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Merkur UK extend support to ground-breaking web3 research
Merkur UK has extended its safer gambling programme to support an academic research programme which will seek to understand dominant trends in the relationship between gaming and gambling.
The research will consider the differences between Web2 and Web3 gambling, include an analysis of the specific Web3 gambling features, platforms, activities and experiences, considerations of the different types of customers, customer awareness and how this might influence behaviour as well as provide a contrast between the context of gaming and gambling with other Web3 activities and platforms
Merkur UK is playing an important role in supporting the research which will help broader society to understand the relationship between gaming and gambling the transition to Web3 and its implications on mental health. The work is being led by ESG Gaming, the not-for-profit Corporate Community Interest Company founded by Lee Willows, with the research findings due to be presented at a Parliamentary Symposium in Q2 2023.
Explaining the importance and topicality of the initiative Lee Willows said: “Video games are one of the most popular recreational activities for adults and young people.
“Esports – defined as competitive spectator-driven video gaming played by professional gamers – now has upwards of 470 million spectators worldwide who are able to gamble on the outcome of an event in a way that’s similar to sports betting. As a consequence, the risk is that younger people are being drawn to gamble.
“In 2020, 17 percent of esports gamblers were aged 18-24 with the majority classed as ‘first time gamblers’. This situation is compounded by the fact that those who choose to gamble do not perceive themselves as traditional gamblers. Some good research does exist around this, but we’d like to contribute by taking it a step forward, by also considering how Web3 might change behaviour, which will allow organisations such as ESG Gaming to reimagine prevention and support.
“We have established an independent governance structure, for the initiative and the support from Merkur UK will enable ESG Gaming to undertake timely and purposeful research which will then be used to co-develop digital content with partners aimed directly at casual players to reduce harms. Merkur UK through its impactful 360 Program has set a high standard in terms of the implementation of safer gambling for the land-based AGC sector and we see this as a natural evolution of that work.”
Sascha Blodau general manager for Merkur UK believes in the importance of taking a broad approach to safer gambling. He stated: “Most industry observers will view safer gambling through the prism of online, licensed betting offices, casinos, or high street gaming entertainment centres. However, there is a significant demographic of players who are at risk but who do not even recognise themselves as gamblers.
“Supporting ESG Gaming to undertake this pioneering research with their academic partner will form the bedrock of an authentic outreach digital programme to engage with players and high-risk spectators alike. It will also enable us to reimagine safer gambling initiatives as the world moves to Web3. It promises to be an important and illuminating piece of work, conducted by experts and we are delighted to support it.”
Latest News
7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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