Africa
888 Holdings Launches 888bet in Kenya, Tanzania, Mozambique and Zambia

888 Holdings has launched 888bet in Kenya, Tanzania, Mozambique and Zambia with local licences through the joint venture 888AFRICA.
Founded in March 2022, 888AFRICA licences 888’s world-class betting and gaming brands with an ambitious strategy to expand across Africa’s regulated online betting and gaming markets. It is managed by a team of highly respected industry leaders, led by Christopher Coyne, former CEO of GOAT Interactive and former CMO of The Stars Group.
“We are delighted to hit our target and launch into four regulated markets within 6 months of founding the business. This is an important milestone that provides us with fantastic opportunities for further expansion in the future. We have enormous ambitions and believe the strength, history and trust of the 888 brand gives us a real competitive advantage as we look to build market-leading positions across Africa. We look forward to introducing 888bet and its unique offer to new players across the region in the months ahead,” Christopher Coyne, CEO of 888AFRICA, said.
“It is great to see Christopher and his team successfully launch 888bet in Kenya, Tanzania, Mozambique and Zambia and begin 888AFRICA’s growth story on the continent. As a region with significant potential, we are excited to watch 888AFRICA continue to develop its offer and launch new and exciting products for players over the coming years and months, while introducing consumers to the fantastic 888 brand,” Itai Pazner, CEO of 888 Holdings, said.
-
eSports4 days ago
Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh
-
Affiliate Industry5 days ago
TESTA debuts TESTA Score, allowing operators to benchmark UX
-
Compliance Updates6 days ago
Ukrainian Gambling Companies Develop Software to Detect Illegal Online Casinos
-
Australia6 days ago
ACMA: TAB Penalised $4 Million for Spamming VIP Customers
-
eSports6 days ago
Brook Gaming Launches Wingman FGC 2 in UAE
-
eSports7 days ago
ESIC Welcomes Thunderpick to Its Anti-Corruption Supporter Network
-
Latest News4 days ago
Week 25/2025 slot games releases
-
Compliance Updates6 days ago
Player Complaints Policy Guidelines Version 1.1 18th June 2025