Industry News
Top user-friendly initiatives for enhanced safety and gaming experience
India is the world’s largest mobile gaming market in terms of app downloads. Thanks to evolving technologies, the gaming business is expected to grow in new ways, with platforms that host games creating a wide range of employment prospects. According to an EY – AIGF (All India Gaming Federation) report, the Indian online gaming market, presently valued at $1.8 billion, is predicted to reach $4–5 billion by 2025. Additionally, it is predicted that there will be 510 million online gamers in India by 2022, up from 360 million in 2020.
While online gaming is growing exponentially and opens a world of connectivity and fast-paced fun, it is imperative for companies behind these popular games to put in place best in class security and privacy measures to protect the interests of the ever-increasing user base.
Here we list down a few noteworthy initiatives you can familiarize yourself with and keep in mind the next time you pick up your phone to play.
Protecting your money: Loss Protection Policy
Love playing chess, carrom or ludo in your free time? There are many notable apps right now that allow you to monetise your skills when playing these games. But sometimes, it’s easy to get carried away while gaming, regardless of whether you are winning or losing. What if you lose your money in the process? Do not worry! A few gaming companies are trying to address this with novel initiatives. For instance, MPL, one of the gaming unicorns in India, recently launched a ‘Loss Protection Policy.’ With this, you can play risk-free and get a refund of up to 100% of your net loss in case you lose a game.
Safeguards against cyber threats
Gaming has always been a great source of entertainment. But what happens when a game is hacked or your information is stolen? Cybersecurity in gaming is on everyone’s mind, both gamers and gaming companies alike. A few months ago, there were reports of a data breach on popular games such as Roblox and Grand Theft Auto. To protect user data, big gaming platforms like Steam have introduced 2FA (Two Factor Authentication) protocols to give players more control over their accounts. Indian companies are taking active steps in this regard too. MPL, PokerBaazi, WinZo, all have systems in place to scan for threats and bad actors and preempt any attacks. Incidentally, MPL and PokerBaazi were recently announced as winners of the SHIELD Trust Awards 2022, awarded by SHIELD a global risk intelligence company, based on the strength of their security measures.
No more bots or troublesome players
There’s no denying that games are a lot more enjoyable when played against friends and other people. But one of the biggest issues facing gamers is the prevalence of bots. We’ve all seen it before — they are programmed to act like real people but are system-generated. And they ruin the fun of a game well-played —afterall where is the fun and challenge in shooting down automated opponents in, say, a First Person Shooter? Another common issue is gamers using cheat codes to get ahead in the game and gain an unfair advantage. Fortunately, many gaming companies monitor such accounts in real-time and permanently ban them if any illegal programme or activity is traced. For instance, Krafton, the South Korean video gaming giant, recently removed 25 lakh accounts in a month to eradicate cheating on Battlegrounds Mobile India, popularly known as BGMI. Epic Games, the maker of Fortnite, also regularly ejects gamers who are found guilty of cheating in games.
Keep your gaming in check: Time Lock
Like all good things in life, gaming is best enjoyed in moderation. That’s where time locks come into play. iPhones and Android phones already have in-built features or third-party apps available to help you check and reduce your screen time. Going a step further, several online gaming apps have also introduced methods to warn you if you are going overboard when playing your favorite game. For instance, the poker platform PokerBaazi has something called a Poker Break, a way for you to walk away and cool down for a duration of your choice. Other skill-gaming companies like Rummy Circle and MPL also have similar features to ensure you are gaming within reason.
To sum it up, gaming is a great way to unwind and have fun. And the above-listed player-first initiatives will go a long way in keeping it that way.
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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