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Top user-friendly initiatives for enhanced safety and gaming experience

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India is the world’s largest mobile gaming market in terms of app downloads. Thanks to evolving technologies, the gaming business is expected to grow in new ways, with platforms that host games creating a wide range of employment prospects. According to an EY – AIGF (All India Gaming Federation) report, the Indian online gaming market, presently valued at $1.8 billion, is predicted to reach $4–5 billion by 2025. Additionally, it is predicted that there will be 510 million online gamers in India by 2022, up from 360 million in 2020.

While online gaming is growing exponentially and opens a world of connectivity and fast-paced fun, it is imperative for companies behind these popular games to put in place best in class security and privacy measures to protect the interests of the ever-increasing user base.

Here we list down a few noteworthy initiatives you can familiarize yourself with and keep in mind the next time you pick up your phone to play.

Protecting your money: Loss Protection Policy

Love playing chess, carrom or ludo in your free time? There are many notable apps right now that allow you to monetise your skills when playing these games. But sometimes, it’s easy to get carried away while gaming, regardless of whether you are winning or losing. What if you lose your money in the process? Do not worry! A few gaming companies are trying to address this with novel initiatives. For instance, MPL, one of the gaming unicorns in India, recently launched a ‘Loss Protection Policy.’ With this, you can play risk-free and get a refund of up to 100% of your net loss in case you lose a game.

Safeguards against cyber threats

Gaming has always been a great source of entertainment. But what happens when a game is hacked or your information is stolen? Cybersecurity in gaming is on everyone’s mind, both gamers and gaming companies alike. A few months ago, there were reports of a data breach on popular games such as Roblox and Grand Theft Auto. To protect user data, big gaming platforms like Steam have introduced 2FA (Two Factor Authentication) protocols to give players more control over their accounts. Indian companies are taking active steps in this regard too. MPL, PokerBaazi, WinZo, all have systems in place to scan for threats and bad actors and preempt any attacks. Incidentally, MPL and PokerBaazi were recently announced as winners of the SHIELD Trust Awards 2022, awarded by SHIELD a global risk intelligence company, based on the strength of their security measures.

No more bots or troublesome players

There’s no denying that games are a lot more enjoyable when played against friends and other people. But one of the biggest issues facing gamers is the prevalence of bots. We’ve all seen it before — they are programmed to act like real people but are system-generated. And they ruin the fun of a game well-played —afterall where is the fun and challenge in shooting down automated opponents in, say, a First Person Shooter? Another common issue is gamers using cheat codes to get ahead in the game and gain an unfair advantage. Fortunately, many gaming companies monitor such accounts in real-time and permanently ban them if any illegal programme or activity is traced. For instance, Krafton, the South Korean video gaming giant, recently removed 25 lakh accounts in a month to eradicate cheating on Battlegrounds Mobile India, popularly known as BGMI. Epic Games, the maker of Fortnite, also regularly ejects gamers who are found guilty of cheating in games.

Keep your gaming in check: Time Lock

Like all good things in life, gaming is best enjoyed in moderation. That’s where time locks come into play. iPhones and Android phones already have in-built features or third-party apps available to help you check and reduce your screen time. Going a step further, several online gaming apps have also introduced methods to warn you if you are going overboard when playing your favorite game. For instance, the poker platform PokerBaazi has something called a Poker Break, a way for you to walk away and cool down for a duration of your choice. Other skill-gaming companies like Rummy Circle and MPL also have similar features to ensure you are gaming within reason.

To sum it up, gaming is a great way to unwind and have fun. And the above-listed player-first initiatives will go a long way in keeping it that way.

Industry News

Amusnet Ranks Among Italy’s Top Casino Providers

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Amusnet Italy is the fourth-best casino provider in the country for June 2024, according to iGaming Tracker. The company has made a significant leap in the rankings, advancing three positions to secure the fourth spot. The achievement is underscored by a 1.1% increase in market share, reflecting a substantial gain in visibility and preference among online casino operators and players. This rise reflects Amusnet’s growing influence and effectiveness in the Italian market, demonstrating the company’s leading place among the industry’s top providers.

Several notable accomplishments have bolstered Amusnet Italy’s presence in the country. The company’s commitment to excellence was recognised with the prestigious Gold Award for Casino Content Supplier 2023 from EGR Italy last November. Furthermore, Amusnet has added six new partnerships with operators since January, bringing the total number to over 30, and has maintained a robust portfolio with over 100 certified games. Additionally, Amusnet Italy has released 14 new games since the beginning of the year, with more games planned for release by the end of 2024.

Polina Nedyalkova, Director at Amusnet Italy, said: “We are incredibly proud of our progress and the milestones we have reached. This ranking highlights our leading position in the industry and our dedication to delivering high-quality, engaging gaming experiences to local players. Our advancement to the top position underscores our growing influence and effectiveness in the Italian market, and we look forward to continuing this momentum and bringing even more top-notch games to our audience.”

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Affiliate Industry

Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity

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Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity
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In a highly competitive “bonus blitzing” affiliate market, the only real winner is the bonus hunter. These affiliates may be sending traffic through to their partners in volume, but many of their users are just looking to play through a good deal, never to return.

At Slots Temple, we believe the “stack ‘em high, watch ‘em fly” approach to aggressive bonus-driven traffic no longer flies. We wanted to focus on improving the quality of the traffic and that meant doing things differently.

We began life as a site that offered free demo games and slots tournaments, and this helped to build a highly engaged base of players that genuinely loved playing slots. But we wanted to take this to the next level.

When we were awarded a UKGC gambling license in 2022, it meant we could offer cash prizes for our free tournaments. And then the next logical step was real-money tournaments in the UK with juiced-up prize pools, and ultimately real-money slots.

To create better quality traffic, you need to engage with your customers to better understand them and foster loyalty. It helps if you have a unique value proposition to increase the stickiness of your brand and engage audiences more effectively.

Our real money tournaments are a real UVP and are proving wildly popular with our users. The stakes we offer are low. You can play a slots tournament for as little as 1p, and the free-play model remains a large part of what we do – exclusively so outside the UK.

Ultimately, we want to be a safe place for players, which is why offering low stakes games is important. It’s about fostering a player base that trusts us and feels comfortable playing with us.

Yes, we’re blurring the lines between affiliate and operator, but our players know we’re not just chasing profits at the expense of everything else. Ultimately, our players see us primarily as a destination for fun play and prizes, and it’s important that we maintain that balance. If they thought we were simply out to rinse them, we’d lose their trust, and they wouldn’t come back.

Instead, it’s about offering more choice and increasing that stickiness. It also helps us better understand what games our players like to play so that we can offer more personalized recommendations.

And this is how real-money slots tournaments can really increase the quality of traffic. If a player has been playing a certain slot in a real-money tournament, for example, and wants to play at a partner site, we can guarantee that we are referring a player who is already highly engaged with the game and is ready to transition to higher stakes.

Of course, within the framework of real-money tournaments, it’s important to continue diversifying offerings by devising new formats. We have turbo tournaments, risk tournaments — a multitude of formats and price points so everyone can play the way they want to.

Our real-money tournaments are further enhanced by what was always a highly gamified platform. So, we have leaderboards, Xpoints, rewards chests, and challenges.

Continuous challenges, incentives and rewards keep users engaged over the long term. These elements can appeal to users’ competitive nature and desire for achievement, as they play for bragging rights. This enhances social elements and encourages them to engage frequently with the product

Adding fun and playful elements enhances the user experience beyond the tournaments themselves. Regular rewards and recognition prevent burnout and keep users motivated. And engaged and motivated players are more likely to become passionate about the brand.

Creating a player base that produces true value to your affiliate partners requires a number of the right ingredients, plus a lot of care and attention. But the affiliate landscape is changing, and affiliates need to get creative to get sticky.

 

Author: Fraser Linkleter, CEO at Slots Temple

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Industry News

iDenfy Launches New AI-powered Utility Bill Verification Tool

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iDenfy, a Lithuania-based identity verification and fraud prevention software provider, has launched its new automated utility bill verification solution. This innovative tool is designed to enhance the efficiency and accuracy of the proof of address (PoA) process, as well as provide businesses with a powerful tool to ensure anti-money laundering (AML) and Know Your Customer (KYC) compliance.

iDenfy’s automated utility bill verification service uses advanced AI to extract and compare utility bill information with customer details in multiple non-Latin languages within approximately 20 seconds. This new addition to iDenfy’s RegTech service package includes key features such as full name verification, as the system extracts and compares the full name on the utility bill with the customer’s provided details, as well as address validation, which verifies the user’s full address in any language or format. This helps companies scale, especially those that operate in global markets or have various partners from different jurisdictions.

According to Domantas Ciulde, CEO of iDenfy, this is a must in today’s landscape as regulations evolve and companies like crypto platforms or fintechs are required to conduct address checks. However, according to Ciulde, there’s a challenge when it comes to user experience, as additional checks like PoA verification add friction for the end user. For this reason, iDenfy’s team wanted to balance out the time that it takes for the customer to complete the address verification by tailoring a balanced solution, utility bill verification.

“With the utility bill verification solution, our goal was to streamline the process and use AI to widen our capabilities, in this case, accept new formats in more different languages for companies that want to scale faster and offer their customers a seamless address verification check,” Domantas Ciulde, CEO of iDenfy, said.

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