Central Europe
Future Anthem launches real-time sports personalisation with market leader STS

Data and AI specialist evolves the sports betting experience following landmark personalisation partnership
Future Anthem, the pioneering AI and data science powerhouse, announces the launch of its real-time personalisation product for sports betting, with recommended actions designed to improve player experiences and predict player exit.
This innovative AI-powered product launch forms the first stage of Future Anthem’s partnership with STS, Poland’s leading sports betting, virtual sports and esports operator and one of the largest companies in the gaming sector. Thanks to its dynamic growth in recent years, STS has dominated the market of legal betting companies in Poland.
The agreement will see STS embed Future Anthem’s award-winning AI and real-time data products within its broader operating ecosystem to personalise player experiences and deliver STS customers the best entertainment anywhere in the Polish market. Furthermore, STS will utilise the real-time exit prediction to fully automate their bonusing and player communications the moment a player’s bet settles.
This partnership marks the first step in Future Anthem’s vision to bring AI into all parts of the player journey across both sports and casino. The new sports personalisation product was delivered to STS in 12 weeks from data receipt, with both teams collaborating closely to ensure that the output is aligned with STS’s overall player experience strategy.
Future Anthem CPO Ian Tibot said: “Personalisation in the sports betting industry is a word that has been used for a long time but has never become a reality. As a part of our successful Series A funding round this year we were clear in our ambition to lead the industry’s evolution towards delivering personalised player experiences. Our vision has been perfectly complemented by the ambition of STS to commit to a real-time personalisation roadmap and it has been a pleasure to work with such a forward-thinking partner.”
STS CEO Mateusz Juroszek said: “At STS, we are driven to provide our players with the best possible experiences. We are delighted to work side-by-side with an AI leader in Future Anthem to help us extend our personalised offerings, in real-time. The partnership demonstrates our ongoing commitment to enhance every part of the player’s journey. I thank my team at STS who have worked in collaboration with Future Anthem to launch this partnership.”
-
Latest News5 days ago
Slovakia Publishes Groundbreaking Report on Illegal Online Gambling
-
Latest News5 days ago
Best Altcoins & Crypto Casino Sites for Safer Gambling 2025 Ranked
-
Latest News5 days ago
Best Online Casinos in Europe | Listed Top 10 European Casino Sites for 2025
-
Africa3 days ago
Tanzania Gaming Board Warns Families About Risks Posed by Betting on PlayStation Games
-
eSports5 days ago
Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles
-
Latest News5 days ago
7777 gaming teams up with Winpot to enhance online casino experience in Mexico
-
Latest News5 days ago
SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset
-
Latest News5 days ago
Nexus International’s H1 2025 Revenue Doubles to $546M, Cementing Place Among Global Gaming Leaders