Latest News
RAPTOR PR APPOINTED AGENCY OF RECORD FOR KINETIX, SANDSOFT GAMES & BIDSTACK
– 3 emergent tech new biz wins from in-game advertising, mobile gaming and web3 sectors –
Raptor PR, a leading b2b communications agency for video games, web3 gaming, and media brands, today announces three new business wins. These include Kinetix, a metaverse platform for user-generated 3D animation; Sandsoft, a leading MENA-based mobile games developer, publisher and investor powered by AAA games industry talent; and Bidstack Group PLC, the most well funded in-game advertising company in the world.
Kinetix was named as one of France’s hottest startups by Wired in October 2022, which was preceded by a $11M USD seed funding raise earlier in the year. Kinetix works with leading web2 and web3 metaverse platforms like Roblox, Decentraland and The Sandbox to help creators make and share 3D content. Sandsoft Games is at the epicentre of the fastest growing gaming market: MENA. In October 2022 it announced its flagship Riyadh studio, which will house international games industry talent from the likes of Electronic Arts, King, and Rovio, as well as burgeoning local talent. London-headquartered public company Bidstack recently became the best funded in-game advertising brand with a total of $42M USD raised, and announced a series of major hires in the key US market.
For each of its new client wins, Raptor PR is engineering and deploying fully integrated global communications strategies, designed to cut through highly competitive markets. Across its brief history, Raptor PR has honed its data-driven communications consultancy, delivering highly creative earned, owned and paid campaigns across the globe.
Rana Rahman, Founder and Managing Director, Raptor PR, commented:
“Our latest trio of retained clients perfectly illustrates the niche Raptor has carved for itself at the bleeding edge of emergent technology. We’re proud to be defining the narratives for in-game advertising, web3 gaming tech, and AAA-powered mobile game development in MENA. Our new clients represent the best of their respective industries, and are poised to go stratospheric over the next few years.”
Arthur Jacq, Head of Marketing and Communications of Kinetix, commented:
“The raptors have a widespread reputation for high impact communications. Their work for brands like Dubit, Admix and Coda Labs, plus their signature work for industry-defining campaigns such as the Global Web3 Gamer Study, have cemented their reputation as market leaders for emergent technologies such as web3.”
Ratko Bozovic, Head of Marketing of Sandsoft Games, commented:
“As a global company, Sandsoft required an agency with knowledge of multiple markets and business areas. After a lengthy search, we selected Raptor PR to deliver our global message to market. They came highly recommended, and they have already proven themselves to be invaluable advisors, with a genuine passion and love of the games industry.”
James Draper, Founder and CEO of Bidstack, commented:
“Raptor PR has helped to define the narrative of the in-game advertising sector for nearly two years now, so deciding to work with Raptor PR was a no-brainer. Rana Rahman, Thomas Huxter, and the rest of team Raptor have a demonstrable track record of securing great results within the in-game advertising space, and they are ideally positioned to help take our brand to new audiences globally.”
Raptor PR was founded in 2019 by Rana Rahman following two decades as a technology PR consultant working on brands such as Sony PlayStation, Rovio, Philips, Fujifilm and AppLovin. The agency came out of stealth in January 2021 with flagship client Admix (now LandVault), and has since worked with more than twenty brands including Dubit, The Tiny Digital Factory, Tenjin, and Coda Labs.
Latest News
7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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