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Raptor PR, the specialist tech PR agency for the global video games industry, has appointed MCV/DEVELOP 30 Under 30 2023 winning PR and communications professional James Law as PR Director. James will play an instrumental role in the establishment of Raptor PR’s new consumer gaming PR division, and will be leading on key B2B accounts at the agency.

Since early 2021, Raptor PR has carved out a unique reputation as the world’s only specialist B2B tech PR agency for the global games industry. James’ appointment will see the agency expand its B2B offering with a fully integrated B2C PR service for ambitious game development studios and publishers from the worlds of mobile, PC and console gaming.

James was previously PR Manager at Heaven Media, a leading creative marketing agency specialising in the gaming and technology industries. His experience includes global brands such as Nexon, Fanatec, and PowerA, as well as indie darlings like OutOfTheBit, Wales Interactive, and Utomik. Prior to Heaven Media, James was an experienced consumer games industry journalist, having written for leading gaming outlets such as Eurogamer, NME, Rock Paper Shotgun, and PC Gamer. He has also been Managing Editor at Gfinity Esports.

Rana Rahman, Founder and CEO at Raptor PR, commented: “We’re beyond excited to have James come on board to help shape the next evolution of Raptor PR. We’ve spent the last three and a half years establishing ourselves as the leading B2B tech PR agency for the global games industry, with flagship clients such as The Games Fund, Sandsoft, Midjiwan, Stardust, and Metaplay. We implicitly understand the complexities of the businesses and technologies that are powering the games industry, hence it is a natural progression for team Raptor PR to voyage into the world of consumer gaming PR, immediately supporting our existing portfolio with consumer gaming consultancy and tactical execution.”

James Law, PR Director at Raptor PR, commented: “Raptor PR is in such an exciting place with the agency’s fantastic success and strength in the B2B gaming and tech sectors. The opportunity to lead the agency’s nascent consumer gaming division is one I couldn’t resist – I love the games industry and the people in it, and the Raptor team is one that shares my passion for gaming and drive to make the industry a better place. I can’t wait to get stuck in – meeting the brilliant Raptor team and working alongside them has already been a fascinating learning experience, and it’s been a treat to be able to contribute and deliver my own unique perspectives. Here’s to a successful new partnership!”

James’ work demonstrates a passion for the games industry community, and a desire to make it a better place. As co-founder of startmenu, a website and community dedicated to bringing new and upcoming writing talent together within the games industry, James has helped build bridges into the industry that previously didn’t exist. At Raptor PR, James will be supported in his voluntary roles, as an ambassador for Safe In Our World, the video games industry mental health charity, and as a mentor in the 2024 Limit Break mentorship scheme.

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Americas Gambling & Betting Sponsorship Sector Report 2024, with Case Studies on UFC and DraftKings



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The “Sponsorship Sector Report – Gambling & Betting Americas 2024” report has been added to’s offering.

This report provides an overview of the gambling and betting sector across the Americas region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

American Football dominates the spend in the gambling and betting sector across the Americas region. American Football’s top deal in terms of annual value is the NFL’s partnership with Caesars Entertainment, worth an estimated $40 million annually. Soccer dominated the volume of deals in the gambling and betting sector across the Americas region with 117 deals and ranks second in terms of annual value. Basketball ranks in the top 3 sports for both annual deal value and deal volume in the gambling and betting sector across the Americas region, with the sports top 4 deals in terms of annual value all being with the NBA.

The top deal in the gambling and betting sector across the Americas region is UFC’s deal with DraftKings. UFC’s partnership with DraftKings is worth a reported $350 million across 5 years. The NFL ranks second, third, and fourth in terms of largest annual deal values, with partnerships with FanDuel, DraftKings, and Caesars Entertainment, all are worth $40 million annually. Gambling and betting brands have focused their spend across the Americas region with teams and federations, making up almost 75% of the total spend in the sector.

American gambling and betting brands dominate the sports sponsorship spend across the Americas. Gambling and betting brands with headquarters in the Americas region acquired 383 deals, accumulating to over $1 billion in annual value. BetMGM are the most active gambling and betting brand in sports sponsorship across the Americas region with 33 deals; The brands top deal is MGM Resorts partnership with MLB. The top 4 most active gambling and betting brands across the Americas region, Bet MGM, DraftKings, FanDuel, and Caesars Entertainment are also the top 4 biggest spenders.

This report looks to offer a detailed insight into the gambling and betting sector across the Americas region. It explores all the main brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Key Topics Covered:

  1. Key information and Background
  2. Market Insights: Sector Sponsorship Deal Trends
  3. Sector Analysis:
  • Sector Summary
  • Top 10 Sports by Value and Volume
  • Product Category Breakdown
  • Major Sporting Properties Breakdown
  • Key Product Sponsorship Markets
  • Biggest deals
  • Expiring Deals

4. Case Study

  • UFC and DraftKings

5. Brand Analysis

  • Brand Summary
  • Brand Spend per Location
  • Most Active Brands
  • Biggest Spenders
  • Key Brands Analysis

Company Coverage:

  • Betano
  • BetMGM
  • Betway
  • Caesars Entertainment
  • Caliente
  • DraftKings
  • FanDuel
  • Jackpocket
  • PointsBet
  • Sportradar


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Latest News BetConstruct and Gaming1 Enhance Sports Betting Under French License



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BetConstruct, a leader in gaming and betting solutions, along with the renowned Gaming1 Group, known for its extensive casino and sports betting services, are excited to announce their partnership. This collaboration marks the launch of, a new sportsbook operation licensed in France, aimed at enhancing the sports betting landscape.

“Our partnership with BetConstruct for aims to offer a user-friendly online betting experience, but most importantly, a secure and ethical one,” says Emmanuel Mewissen, CEO of Gaming1. “Together, we are committed to improving this experience by placing the values of sports, such as teamwork, performance, and challenges, at the core of every interaction.”

“We are very happy to partner with Gaming1, a group whose family and entrepreneurial DNA we share . This new collaboration in the field of sports betting in France will be placed under the sign of the values of excellence, both in terms of operations and their compliance with the regulator’s very high expectations.” says David Ozararat, Président of BetConstruct in France.

BetConstruct’s role in this collaboration highlights its commitment to innovation and its capability to enhance sports betting platforms with robust technology and extensive operational tools. The integration with Gaming1 through the White Label solution underlines BetConstruct’s flexible and dynamic approach to fostering partnerships that enhance user experience and market reach.

Gaming1, as a historical player in the industry, continues to expand its offerings to remain competitive in the french market. This partnership leverages Gaming1’s deep expertise, ensuring a rich and diverse betting experience, while capitalizing on its strong market presence and proven track record in the European gaming sector.

BetConstruct’s advanced sportsbook technology powers the new platform, ensuring a robust and compliant betting experience. The technology meets the rigorous standards required by French licensing authorities, enhancing user engagement and satisfaction.

Both BetConstruct and Gaming1 are enthusiastic about the potential of this partnership and are dedicated to providing continued support and development to ensure the success of


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Staffordshire University’s esports team will compete for the title of champion at the UE Masters European Grand Final



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■ British students will be looking to beat their rivals from the National University of Physical Education and Sport of Ukraine in the VALORANT video game on July 14.
■ This university offers unique and specific training in esports, a sector that is expected to turn £234 million in the United Kingdom by 2028.
■ UNIVERSITY Esports Masters is the season finale of UNIVERSITY Esports, a global project involving more than 100,000 students from all over the world.

The United Kingdom wants to make its mark at the pinnacle of esports in the university environment. A team of students from Staffordshire University will compete to become the European champion of UNIVERSITY Esports Masters (UE Masters), the largest video game competition between universities globally.

The British players, part of the Korean Pop Superstars (KPS) team, have qualified for the European Grand Final of the tournament, where they will fight for victory against their rivals from NUPESU (NPS), from the National University of Physical Education and Sport of Ukraine in VALORANT. The clash, which will be played in online format on July 14, can be watched live on the UE Masters Twitch channel (

Esports adventure begins in Staffordshire

Staffordshire University is one of the universities that has shown the most support for the growth of the esports and gaming industry in the UK. Young people interested in pursuing a career in competitive gaming have the opportunity to study at an award-winning school and learn how to organize small and large-scale esports tournaments, events and productions and how to adapt to clients outside of gaming.

Within its curriculum, Staffordshire University offers the BA (Hons) Esports degree, a unique training in the country that combines the production side (digital media and broadcasting) with practical experience in business, marketing event management and the theory-based community and cultural studies aspects of the esports industry.

Gaming and video game competitions are positioned as one of the fastest growing sectors of the entertainment industry year on year globally. According to the statistics portal Statista, “the United Kingdom is experiencing a surge in Esports popularity, with a growing number of tournaments, teams, and dedicated arenas.”

The same source forecasts that the esports market in the UK will reach revenues of £183.3 million in 2024, with a penetration rate of 27.9%. By 2028, it estimates revenues of £234 million and a market share of 33.1%.
Beyond of a video game competition

UE Masters, supported by Riot Games, is the conclusion of the UNIVERSITY Esports season, a global program with a presence in 26 countries on four continents and involving more than 100,000 students from 2,000 universities.

The main objectives of UNIVERSITY Esports are to create a sense of community among players from all over Europe, to give them the opportunity to compete in high quality international tournaments and to provide avenues for young people to develop a career within the esports world, as well as to find a place to learn and enhance their skills.

In the UK and Ireland, UNIVERSITY Esports, a project organized by NUEL (a GGTech Entertainment’s company), has celebrated its 13th Season. The winners of its Winter Split, such as Staffordshire University, have been the national representatives in the current edition of UE Masters.


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Offering comprehensive coverage on all aspects of the gaming sector, includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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