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Esports Organisation Fnatic Launches Music Label With Album Featuring 40+ Biggest Lofi Artists

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Fnatic, the world’s leading esports performance brand, has today unveiled details of its music label launch with a major album release featuring 40+ of the biggest Lofi hip-hop artists in the world.

Fnatic fans and the wider gaming community will be able to stream the album for free across all major DSPs (digital service providers) including Spotify, Apple Music, YouTube Music and Deezer.

Though the launch is a major brand play catering to its existing fanbase, Fnatic’s music label will inevitably open up new brand partnership opportunities alongside their existing tier 1 sponsors; including BMW, Gucci, L’Oreal Men Expert, ASOS, Jack Links, Hisense, Chillblast – some of whom will no doubt be looking to harness this new asset within the Fnatic ecosystem.

The additional revenue stream opened up by the launch of Fnatic’s music label (via streaming royalties) goes hand-in-hand with Fnatic’s diversified commercial approach to esports; which includes their own pro-gaming hardware peripherals brand Fnatic Gear, recently creating the world’s first 3D scanned pro-gaming mouse in partnership with BMW.

The project was driven by Fnatic’s Head of Marketing – Joshua Brill – whose previous career background in the entertainment and music industry has given Fnatic an edge in appealing to the wider gaming consumer (Viacom’s MTV, Comedy Central and Nickelodeon, alongside VICE Magazine and Warner Music Group).

The release comes at the end of a successful year in which Fnatic secured a well sought-after Valorant franchise spot in EMEA and set a record as the only team in the world to qualify for the three biggest major tournaments (Dota 2’s The International 2022, League of Legends Worlds 2022, and Intel Extreme Masters Rio Major 2022); leading with an unrivalled global presence across Germany (League of Legends), UK (FIFA), UK (Valorant), Spain (League of Legends) Academy Team, USA (Halo), Japan (Apex Legends, Rainbow Six), Philippines (Dota 2) and Sweden (CSGO).

Joshua Brill, Head of Marketing at Fnatic, said: “It’s no secret that music and gaming culture go hand-in-hand. From Travis Scott performing inside Fornite to Lil Nas X’s Worlds 2022 anthem, our eyes are always open for new ways to enrich and deepen the relationship we have with our 35m strong fanbase.

Fnatic’s positioning as the leading esports performance brand is built around competing at the highest level alongside our commitment to inspire, empower and level up all gamers. Music is yet another catalyst for us to do just that, continuing to cast our net wider beyond esports into wider gaming segments.

We chose the lofi genre for our debut album because of its already intertwined relationship within gaming and esports; from its anime roots to the way it is already consumed en-masse by Gen Z and millennial gamers. An “internet phenomenon” would be an understatement.

Every track title on the album is inspired directly by our esports history, our players, our community and the wider gaming world – which makes it feel directly relevant to our fans first; whilst simultaneously speaking to gamers who may not know us yet but could end up converting to becoming a Fnatic fan in the future.

Fnatic Island Vol. 1 launches on November 9th 2022 across all major streaming platforms.

eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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WEC24 Complete: Indonesia Crowned Overall Champion!

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WEC24 Complete: Indonesia Crowned Overall Champion! Busan, South Korea (November 20, 2024) – After nine days of exciting competition, the 16th World Esports Championship (WEC24) has come to a conclusion.

From epic plays to unforgettable moments, the championship closed out with the Dota 2 and MLBB Women’s finals. The ultimate victory and the biggest moment of the night belonged to Indonesia, as they won their second title as the WEC24 Overall Champions.

This prestigious trophy is awarded to the nation that excels across all of the game titles. Turkey secured one gold and one bronze medal also, however, Indonesia’s consistency and performance across the other game titles gave them the edge to secure their victory. Congratulations to Indonesia for this remarkable achievement!

WEC24 started on November 11 at the spectacular SEF Arena in Riyadh, bringing together athletes from around the world to compete across six tournaments: PUBG MOBILE, CS2 (Women’s and Open), Mobile Legends: Bang Bang (Open and Women’s), and Dota 2. Each competition delivered its special charm, giving us new champions and a WEC to remember.

Medalists:

PUBG MOBILE:

  1. Turkey
  2. Ukraine
  3. Brazil

CS2 Women’s:

  1. Poland
  2. France
  3. Portugal

CS2 Open:

  1. Romania
  2. Portugal
  3. Serbia

MLBB Open:

  1. Malaysia
  2. Philippines
  3. Indonesia

MLBB Women’s:

  1. Indonesia
  2. Cambodia
  3. Egypt

Dota 2:

  1. Greece
  2. Sweden
  3. Turkey

This year’s WEC broke records and set new milestones: the largest CS2 Women’s tournament with a $160,000 prize pool, the debut of the MLBB Women’s category, and a marathon Dota 2 bronze match that won’t be forgotten. Over 480 athletes gave it their all, leaving behind moments that will define the Esports scene for years.

As WEC24 comes to an end, we are thankful to every athlete, national federation, fan, and Esports enthusiast who traveled with us on the Road to Riyadh.

GG once again to Indonesia, our WEC24 Overall Champion! Thank you, Riyadh, for hosting an unforgettable championship. Until next time, see you on the next World Esports Championship journey!

 

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