Esports Organisation Fnatic Launches Music Label With Album Featuring 40+ Biggest Lofi Artists
Fnatic, the world’s leading esports performance brand, has today unveiled details of its music label launch with a major album release featuring 40+ of the biggest Lofi hip-hop artists in the world.
Fnatic fans and the wider gaming community will be able to stream the album for free across all major DSPs (digital service providers) including Spotify, Apple Music, YouTube Music and Deezer.
Though the launch is a major brand play catering to its existing fanbase, Fnatic’s music label will inevitably open up new brand partnership opportunities alongside their existing tier 1 sponsors; including BMW, Gucci, L’Oreal Men Expert, ASOS, Jack Links, Hisense, Chillblast – some of whom will no doubt be looking to harness this new asset within the Fnatic ecosystem.
The additional revenue stream opened up by the launch of Fnatic’s music label (via streaming royalties) goes hand-in-hand with Fnatic’s diversified commercial approach to esports; which includes their own pro-gaming hardware peripherals brand Fnatic Gear, recently creating the world’s first 3D scanned pro-gaming mouse in partnership with BMW.
The project was driven by Fnatic’s Head of Marketing – Joshua Brill – whose previous career background in the entertainment and music industry has given Fnatic an edge in appealing to the wider gaming consumer (Viacom’s MTV, Comedy Central and Nickelodeon, alongside VICE Magazine and Warner Music Group).
The release comes at the end of a successful year in which Fnatic secured a well sought-after Valorant franchise spot in EMEA and set a record as the only team in the world to qualify for the three biggest major tournaments (Dota 2’s The International 2022, League of Legends Worlds 2022, and Intel Extreme Masters Rio Major 2022); leading with an unrivalled global presence across Germany (League of Legends), UK (FIFA), UK (Valorant), Spain (League of Legends) Academy Team, USA (Halo), Japan (Apex Legends, Rainbow Six), Philippines (Dota 2) and Sweden (CSGO).
Joshua Brill, Head of Marketing at Fnatic, said: “It’s no secret that music and gaming culture go hand-in-hand. From Travis Scott performing inside Fornite to Lil Nas X’s Worlds 2022 anthem, our eyes are always open for new ways to enrich and deepen the relationship we have with our 35m strong fanbase.
Fnatic’s positioning as the leading esports performance brand is built around competing at the highest level alongside our commitment to inspire, empower and level up all gamers. Music is yet another catalyst for us to do just that, continuing to cast our net wider beyond esports into wider gaming segments.
We chose the lofi genre for our debut album because of its already intertwined relationship within gaming and esports; from its anime roots to the way it is already consumed en-masse by Gen Z and millennial gamers. An “internet phenomenon” would be an understatement.
Every track title on the album is inspired directly by our esports history, our players, our community and the wider gaming world – which makes it feel directly relevant to our fans first; whilst simultaneously speaking to gamers who may not know us yet but could end up converting to becoming a Fnatic fan in the future.
Fnatic Island Vol. 1 launches on November 9th 2022 across all major streaming platforms.
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DreamHack Announces Massive Return of “DreamHack Open Feat. Fortnite” With $750,000 Zero Build Circuit Stretching Three DreamHack Festivals– Qualifying Duos To Gamers8 Feat. Fortnite With A $2,000,000 Prize Pool
DreamHack, an international gaming and entertainment festival put on by ESL FACEIT Group, today announced the return of the popular DreamHack Open Featuring Fortnite tournament series. DreamHack San Diego (April 7-9), DreamHack Dallas (June 2-4) and DreamHack Summer (June 16-19) will all feature a $250,000 DreamHack Open Featuring Fortnite Zero Build Duos competition, with the winner of each stop bringing home $30,000 of the pot. The competitions are open to BYOC (LAN) ticket holders and will qualify the top ten Duos from each DreamHack Open tournament to this year’s Gamers8 Featuring Fortnite event.
With the return of Gamers8 Featuring Fortnite, held in Riyadh, Saudi Arabia on July 6-9, 50 Duos compete for the $2,000,000 prize pool for the final Zero Build tournament in Riyadh this summer. Next to the 30 teams coming from DreamHack Open events we will see the best Duos from the MENA region and some of the world’s largest Fortnite influencers participating. More details will be announced at a later point.
“We had an incredible experience hosting the DreamHack Open Featuring Fortnite both online and in-person events in the past. Thus, we are very excited to announce another year of Fortnite events for our community, especially now that the focus is on Zero Build and teams have a chance to qualify for a massive Gamers8 event” said Brian Krämer, Sr. Director Game Ecosystems – Growth Titles. “To strengthen our connection and involvement in the Fortnite competitive ecosystem is a tremendous opportunity and one that fits perfectly with DreamHack’s focus on bringing the gaming community to life.”
Find out more about DreamHack Open Featuring Fortnite at its official website and on the festival website for DreamHack San Diego, and follow DreamHack on Twitter to get the latest updates. The latest updates on Gamers8 can be found on the official website, on Twitter, and Facebook.
IndiGG Web 3 Championship kicksoff with a prize pool of 200k USD
IndiGG, a leading Web3 Gaming DAO today announced the ‘IndiGG Web3 Championship’ and launched the world’s first eSports athlete reputation program alongside. The championship commenced in Bengaluru and will cover cities including Kolkata, Pune, Chennai, NCR, Dhaka, with the finals to be held at Hyderabad in November 2023. The total prize pool will be of USD 200k across all legs.
The championship was hosted and managed by the community itself with the IndiGG clan chiefs managing the entire execution end to end. Games ‘EV.io’ and ‘Thetan Arena’ were the games chosen by the community for the championship with ‘Venture X Gaming’ as the title sponsor for the event.
The first leg of the championship saw intra-college tournaments in 64 colleges for each of the games. The top 64 teams for each game then engaged in a journey to top 8, followed by quarterfinals, semifinals and the grand finals. The championship was capped off with an exhibition match amongst the top gaming influencers in the country.
All the main matches were broadcasted live on Youtube. With over 10,000+ gamers watching the best of the teams slugging it out in person, the championship garnered over 1 million plus views. The championship was capped off with an exhibition match amongst the top gaming influencers in the country.Apart from the tournament, IndiGG also commenced the reputation program which will help build a public record of an athlete’s performance. The data will help the evaluation of an athlete’s reliability and sportsmanship in the esports space. The records will also establish credibility and trustworthiness around esports athletes that can be leveraged by teams, coaches and sponsors while onboarding an athlete.
During the championship, the members had an opportunity to build their on-chain reputation as they were awarded badges. The badges are digital tokens that recognize and reward an individual’s involvement and contribution towards an online community. The participating gamers were rewarded with ‘Proof-of-Participation’ badges, similarly, the winners received ‘Proof-of-Victory’ badges and the first time viewers were able to mint a ‘Proof-of-Watch’ badge during the livestream of the event.
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