Fnatic, the world’s leading esports performance brand, has today unveiled details of its music label launch with a major album release featuring 40+ of the biggest Lofi hip-hop artists in the world.
Fnatic fans and the wider gaming community will be able to stream the album for free across all major DSPs (digital service providers) including Spotify, Apple Music, YouTube Music and Deezer.
Though the launch is a major brand play catering to its existing fanbase, Fnatic’s music label will inevitably open up new brand partnership opportunities alongside their existing tier 1 sponsors; including BMW, Gucci, L’Oreal Men Expert, ASOS, Jack Links, Hisense, Chillblast – some of whom will no doubt be looking to harness this new asset within the Fnatic ecosystem.
The additional revenue stream opened up by the launch of Fnatic’s music label (via streaming royalties) goes hand-in-hand with Fnatic’s diversified commercial approach to esports; which includes their own pro-gaming hardware peripherals brand Fnatic Gear, recently creating the world’s first 3D scanned pro-gaming mouse in partnership with BMW.
The project was driven by Fnatic’s Head of Marketing – Joshua Brill – whose previous career background in the entertainment and music industry has given Fnatic an edge in appealing to the wider gaming consumer (Viacom’s MTV, Comedy Central and Nickelodeon, alongside VICE Magazine and Warner Music Group).
The release comes at the end of a successful year in which Fnatic secured a well sought-after Valorant franchise spot in EMEA and set a record as the only team in the world to qualify for the three biggest major tournaments (Dota 2’s The International 2022, League of Legends Worlds 2022, and Intel Extreme Masters Rio Major 2022); leading with an unrivalled global presence across Germany (League of Legends), UK (FIFA), UK (Valorant), Spain (League of Legends) Academy Team, USA (Halo), Japan (Apex Legends, Rainbow Six), Philippines (Dota 2) and Sweden (CSGO).
Joshua Brill, Head of Marketing at Fnatic, said: “It’s no secret that music and gaming culture go hand-in-hand. From Travis Scott performing inside Fornite to Lil Nas X’s Worlds 2022 anthem, our eyes are always open for new ways to enrich and deepen the relationship we have with our 35m strong fanbase.
Fnatic’s positioning as the leading esports performance brand is built around competing at the highest level alongside our commitment to inspire, empower and level up all gamers. Music is yet another catalyst for us to do just that, continuing to cast our net wider beyond esports into wider gaming segments.
We chose the lofi genre for our debut album because of its already intertwined relationship within gaming and esports; from its anime roots to the way it is already consumed en-masse by Gen Z and millennial gamers. An “internet phenomenon” would be an understatement.
Every track title on the album is inspired directly by our esports history, our players, our community and the wider gaming world – which makes it feel directly relevant to our fans first; whilst simultaneously speaking to gamers who may not know us yet but could end up converting to becoming a Fnatic fan in the future.
Fnatic Island Vol. 1 launches on November 9th 2022 across all major streaming platforms.
WIPO and ESIC Announce Groundbreaking Collaboration
The World Intellectual Property Organisation (WIPO), a specialised agency of the UN, and the Esports Integrity Commission (ESIC) announced a landmark collaboration aimed at enhancing Alternative Dispute Resolution (ADR) mechanisms within the global esports and video games industries. This partnership symbolises a pioneering step towards providing the necessary, fit-for-purpose infrastructure suited to addressing and mitigating disputes in these rapidly growing industries.
The WIPO Arbitration and Mediation Centre, renowned for its leadership in intellectual property (IP) dispute resolution, will work alongside ESIC, the standard-bearer for integrity in esports, to enhance and implement state-of-the-art ADR mechanisms to resolve disputes in video games and esports with expertise and fairness.
The collaboration will focus on several key areas, including joint awareness-raising activities, identifying and training specialised neutral dispute resolution experts for video games and esports disputes and more. Both organisations will share their knowledge and expertise in their respective fields to support and guide the collaboration with the aim of optimising the efficiency and just resolution of esports and video games disputes.
“At WIPO, we recognize the growing importance of ADR mechanisms in emerging sectors like videogames and esports. Our collaboration with ESIC signifies a commitment to providing the necessary infrastructure for fair and efficient dispute resolution within the video game industry and esports community,” said Mr. Marco M. Alemán, Assistant Director General, who is leading the IP and Innovation Ecosystems Sector at WIPO.
“This collaboration with WIPO marks the start of an unprecedented program of work for the global esports and video games industries. We are looking forward to collaborating to build new standards for integrity, dispute resolution, and IP protection in esports and video games. This initiative is a monumental step forward, reflective of our commitment to innovation and the long-term health of the global ecosystem,” Stephen Hanna, Chief Executive Officer of ESIC, said.
Gods Reign Announces Groundbreaking Partnership with LG Electronics
Gods Reign, a premier esports organization headquartered in Bangalore and renowned for its top-tier teams and influential content creators, has announced a monumental partnership with LG Electronics. As part of this collaboration, LG UltraGear™, the industry leader in gaming monitors, will serve as the exclusive display partner for Gods Reign’s Counter-Strike 2 lineup, ushering in a new era of immersive gaming experiences.
Commenting on the exciting partnership, Rohith KR, CEO, Gods Reign, said, “We are thrilled to partner with LG UltraGear™ as our display partners for the next year. Gods Reign believes in elevating esports talent across a variety of different games, and with the rise of Counter Strike 2, we entered the game with confidence, and have managed to find a brand that is aligned with our vision to grow esports in India through investment across a variety of games. Furthermore, we have built a popular content creator lineup, which we will be leveraging to bring more eyeballs towards LG UltraGear’s state-of-the-art gaming monitors. This partnership is a testament to our commitment to growing the esports landscape and the fanbase that Gods Reign has built through our performances in esports tournaments.”
LG UltraGear™ will be the exclusive display partner for Gods Reign’s Counter-Strike 2 esports lineup, which stands as one of the nation’s most formidable teams. The team has bagged prestigious titles like the $240,000 Skyesports Masters 2023, the PGL Major Copenhagen 2024: SEA Open Qualifier, and the recently concluded Dust2.in Masters #7 alongside victories against international opponents in the Skyesports Souvenir.
Notably, LG UltraGear™ will also forge connections with Gods Reign’s esteemed content creators, including Red Parasite, Thor Gaming, HarshdeepSinghYT, AJ Jelly Gaming, Miss Senorita, and Siddha Gaming. With a combined social media reach exceeding 6 million, these influencers represent a direct link between LG UltraGear™ and the vibrant gaming community, facilitating meaningful engagement and brand resonance.
LG UltraGear™ will receive strategic placement in the jersey of Gods Reign’s Counter-Strike 2 lineup. Additionally, the organization will be closely collaborating with the brand for digital and on-ground events, show matches with influences, and social media promotions.
Gods Reign’s Counter-Strike 2 squad is primed for further success in the upcoming 2024 Skyesports Counter-Strike 2 Roadmap, boasting a staggering $1 million prize pool across six global events.
SOFTSWISS Sportsbook Wins Innovative E-sports Product at SPiCE South Asia 2024
SOFTSWISS, a global tech expert with over 15 years of experience in iGaming, announces the triumph of its Sportsbook at the SPiCE South Asia Eventus Awards 2024. The solution clinched the Innovative E-sports Product of the Year title.
The SPiCE South Asia Eventus Awards brought together industry leaders to celebrate excellence and innovation within the gaming landscape in India and Sri Lanka. This year, the event focused on regulatory updates, regional gaming trends, and best practices. The Innovative E-sports Product of the Year award honours the most innovative product that has significantly impacted the esports community.
This accolade solidifies the SOFTSWISS Sportsbook position as a reliable sports betting software platform with a gamification focus, which can be seamlessly integrated with any existing casino platform on the market. It celebrates the product’s unique and innovative features that enhance the overall esports experience for players, fans, and industry professionals.
Last year, the SOFTSWISS Sportsbook team observed a significant rise in esports. This category became one of the top four most favoured sports by Bet Count, with Counter-Strike leading the pack.
The award is a prominent edition to the product success story, including its recent achievements:
- Obtaining the GLI-33 certificate and MGA licence
- Partnership with the Sportradar Integrity Exchange for real-time monitoring and detection of suspicious betting behaviour
- Integration with the Game Aggregator and the Jackpot Aggregator via a single API for more gamification and jackpot opportunities
- Improvement of iFrame Authentication and Deposit Forms for third-party clients.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, expresses his delight: “We are incredibly proud to achieve the ‘Innovative Esports Product of the Year’ title. This recognition reflects the tireless efforts and dedication of the entire team, who strive to understand player needs, develop our product, and deploy creative approaches in our solutions to keep pace with the dynamic world of iGaming and esports in particular. I want to extend our gratitude to our reliable partner, Oddin.gg, for their invaluable collaboration, which played a significant role in this achievement. This award is a powerful motivator for us to continue pushing boundaries and delivering exceptional experiences for players worldwide.”
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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