Asia
Iker Casillas signs with FUN88 as its brand ambassador ahead of the World Cup 2022
Iconic Spanish goalkeeper dons a new jersey as front-man for the leading Asian sportsbook operator, calling on fans to “Live Your Dream”
Football legend and World Cup-winning Spanish Captain, Iker Casillas, has taken his gloves off to become the official brand ambassador for Fun88, the powerhouse Asian sports betting operator, ahead of the FIFA World Cup 2022 in Qatar which runs from 20 November to 18 December.
This breakthrough partnership arrives three short years after FUN88 signed the late, great Kobe Bryant ahead of the FIBA Basketball World Cup. And, like Bryant before him, Casillas has been recruited to encourage fans to “Live Your Dream”, a resounding call-to-action tagline that echoes the best of FUN88’s brand values.
Consequently, the former goalkeeper, one of the game’s most outstanding players thanks to his inspirational leadership roles at Real Madrid and the Spanish national team, has undertaken to responsibly promote the transcendent values of competition and entertainment on the World Cup stage, giving greater visibility to the fun and social engagement the game of football can bring to diverse international audiences.
Casillas and FUN88’s combined goal is to enhance fan engagement around the game’s biggest tournament by creating fresh content and discovery opportunities for diverse audiences. This timely partnership is now set to drive deeper engagement amongst soccer supporters across the globe. Accordingly, Casillas now joins the likes of Robbie Fowler, Steve Nash and the much-missed Bryant in Fun88’s historic stable of superstars, all putting their shoulders to the wheel in building the brand’s global sports exposure.
FUN88 will continue its ongoing work to engage with fans across both mature and emerging Asia markets via a series of creative activations and promotions involving Casillas. The brand has also developed a popular presence on social media, where its myriad customers are already interacting through its feeds and forthcoming World Cup content, where many more will benefit from its competitions and premium prize giveaways.
This combined collaboration will also leverage an increasing number of dedicated local channels and promotional activities, all focused on acquisition and retention of a loyal audience both pre-game and in-play. After all, World Cup football is always a tent-pole event for operator performance and correlated marketing targets around long-term new-account acquisition.
A senior spokesperson welcomed FUN88’s new flagship ambassador: “We’re delighted to have signed Iker Casillas to our team as FUN88’s World Cup 2022 brand ambassador. Long story short, he is a leader and an inspiration to all, having made a peerless contribution to both club and international football.
“Unlike other goalkeepers known principally for their safe pairs of hands, Iker was always a natural entertainer on the field with his cat-like reactions and jaw-dropping shot-stopping regularly getting fans out of their seats. Accordingly, he and FUN88 are committed to achieving our goals in the most engaging and enjoyable way possible. Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the clearest-thinking minds in football – remember, Iker holds the record for the most clean-sheets in the Champions League and for Spain’s national team!
“FUN88 intends to harness this breakout partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We’re constantly looking for original ways to connect with our customers across digital channels and betting verticals as varied as sportsbook, eSports and casino. Iker is a dream fit for the energy and expertise that FUN88 is delivering across varied markets, where a proven global reputation can deliver on localised challenges, helping push the envelope of technology and raise the game for the end-user experience and social traction.”
Casillas, Spain’s most garlanded captain, added: “I’m excited to be representing FUN88 for this Autumn’s World Cup in Qatar. They have built a brand which directly aligns with my footballing history and sporting passions, underpinned by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience.
“As a result, I look forward to bringing some top-class content and activity to Asian markets with my signature style and professionalism, allowing fans to find new and deeper ways in which to engage with and enjoy the sports they love. It was a penalty-kick decision to commit for me, so live your dream with FUN88!
“In short, I’m energised to be joining a new squad at FUN88 and very grateful for being given the chance to act as their ambassador and public face across an electric World Cup program.”
While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.
FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.
Asia
Mascots Xiyangyang and Lerongrong ready for China’s 15th National Games
Joint events were held in Guangdong, Hong Kong SAR and Macao SAR on November 9 to mark the one-year countdown to China’s 15th National Games (NG), the 12th National Games for Persons with Disabilities (NGD), and the 9th National Special Olympic Games (NSOG).
Scheduled to take place from November 9 to 21, 2025, the 15th NG will be hosted across the Guangdong-Hong Kong-Macao Greater Bay Area, with the 12th NGD and the 9th NSOG following from December 8 to 15, 2025.
The three regions are united in their commitment to delivering a “green, inclusive, open, and clean” event, while ensuring it is “simple, safe, and spectacular”. Collaborative efforts are well underway, with preparations progressing actively and prudently.
On the same day, the official theme slogans, emblems, and mascots of the events were unveiled. The slogan for the 15th NG is “Passionate National Games, Vibrant Greater Bay Area”, and that for the following games encourages those participants to pursue dreams in the Greater Bay Area and embark on a brighter journey.
According to the organizing committee of the 15th NG, both slogans are deeply aligned with the strategic positioning of the Greater Bay Area. They embody the Olympic values, Chinese cultural values, and China’s sporting spirit. Beyond that, the slogans reflect the pulse of the times, emphasize local identity, and highlight the features of sports, while striking an emotional chord and fostering a sense of unity.
The mascots for these sporting events are inspired by the Chinese white dolphin, a national first-class protected wild animal. These two adorable creatures, named Xiyangyang and Lerongrong, symbolize joy, harmony, and unity.
Designed around the theme of “prosperity and inclusiveness”, the emblem draws inspiration from the moment of fireworks bursting. The visually striking creation features three intertwining petals that rotate to form a harmonious pattern. Drawing on the distinct shapes and hues of flowers, the designers have carefully arranged the petals in a spiral that converges at the center. This symbolizes the harmonious integration and boundless vitality of the Greater Bay Area. It also represents the region’s deep connection with the motherland and its expanding global influence.
Asia
India’s top gamers Jonathan & TechnoGamerz to face off in eFootball showdown at DreamHack India 2024
Two of Indian esports and gaming’s biggest personalities, Jonathan Amaral (Jonathan) and Ujjwal Chaurasia (TechnoGamerz) are all set to lock horns in an electrifying clash of eFootball at DreamHack India 2024 which will be taking place at the Hitex Exhibition Centre in Hyderabad from November 15 to 17.
Having consistently made his mark in national as well as international tournaments, Jonathan is celebrated not only as one of India’s top esports athletes but also as a prominent content creator, with 6.5 million subscribers on YouTube. TechnoGamerz, on the other hand, stands as one of the biggest gaming creators globally, with an impressive 43.2 million YouTube subscribers.
This match-up, bringing together two icons of the Indian gaming ecosystem on the virtual pitch will be one for the ages. Fans of both stars can expect an intense display of skill, strategy, and passion for the game as both gamers compete for glory.
In addition to the exhibition match, Konami Digital Entertainment Co., Ltd. (KONAMI), the leading video game developer and publisher from Japan will also be hosting other exciting activities at the eFootball zone at DreamHack India 2024. These will include:
- 1v1 Matches: Attendees will be able to test their skills against friends and other players in thrilling 1v1 eFootball matches.
- Game Demonstrations: An in-depth look at eFootball through live demonstrations led by Konami’s gaming gurus. The one-stop spot to gather valuable insights and pro tips to elevate your gameplay in eFootball.
- Trivia Challenges: Put your knowledge to the test with trivia challenges that will run throughout the event, offering participants a chance to win exciting rewards.
- Crowd Engagement Activities: Real-life football activities like juggling and dribbling challenges to bring the stadium experience to the Hitex Exhibition Centre floor.
- Influencer Visits and Exhibition Matches: A line-up of top influencers will stop by for exhibition matches, fan meet-and-greets, and exclusive gaming sessions, keeping the energy high throughout the event.
- Exclusive Merchandise Giveaways: From trivia and 1v1 matches to game demonstrations, every activity gives participants a chance to win limited-edition eFootball merchandise.
Whether you’re looking to cheer on your favorite star, learn new techniques, or grab some amazing merch, the eFootball zone at DreamHack India is the place to be.
This year’s DreamHack India is all about passion, competition, and community, and Konami is proud to bring fans closer to the world of eFootball than ever before.
Asia
PBBM Orders Immediate Ban Against All PH POGO Operations
Citing risks posed by Philippine Offshore Gaming Operators (POGO) operations in the country, President Ferdinand R. Marcos Jr. issued Executive Order No. 74 imposing an immediate ban on offshore and internet gaming in the country.
In issuing the EO 74, President Marcos said “the State has the paramount duty to safeguard national security, maintain public order, uphold the rule of law, protect the safety of its citizens, and ensure the integrity of the social fabric of the nation.”
“…In pursuit of such duty, an unequivocal ban of POGO/IGL operations was pronounced during the State of the Nation Address on 22 July 2024.”
The EO cited the Department of Finance (DOF) study in saying that POGO activities significantly outweigh the economic and social benefits derived from the POGO industry because of the risks and negative consequences such as increased crime rates, social instability and exploitation of vulnerable people associated with them.
The Anti-Money Laundering Council (AMLC) Report also indicated POGOs have been identified as susceptible to money laundering, fraud and other illicit financial activities, and therefore pose substantial threats to the integrity of the national financial system.
“The high reputational risks associated with POGO/IGL operations deter foreign investment and tourism, undermining the efforts of the National Government in promoting the country as a safe and sustainable investment and tourism destination,” the EO stated.
The President’s order, signed by Executive Secretary Lucas Bersamin on Nov. 5, will cover Philippine Offshore Gaming Operators and Offshore Gaming Operations and Services.
All POGOs/IGLs and other offshore gaming operations and other offshore gaming-related/auxiliary/ancillary services with issued licenses, permits are expected to completely cease operations, including the winding up of their affairs, on December 31, 2024 or earlier.
And to develop and implement a comprehensive strategy, Technical Working Groups (TWGs) will be created. The TWG on Employment Recovery and Reintegration will address the impact of the foregoing ban on the affected sectors of the economy and ensure the reintegration of displaced Filipino workers.
This will also involve the provision of assistance and safety nets which include upskilling and reskilling programmes to ensure displaced workers could find new jobs.
The President also issued directives to national government agencies in response to the immediate POGO operations prohibition.
He wants the Presidential Anti-Organised Crime Commission (PAOCC), Philippine Drug Enforcement Agency, and other law enforcement agencies to intensify their efforts against illegal POGOs/GLs and other offshore gaming operations and services.
The Department of Human Settlements and Urban Development (DHSUD) was instructed to assist the TWG on Anti-Illegal Offshore Gaming Operations in securing the cooperation of homeowners associations to ensure the non-proliferation of POGO/IGL and other offshore gaming operations and services in subdivisions, condominiums and other real estate developments.
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