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How To Win on the Dutch iGaming Market: the role of Tailor-Made Casino Games

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Despite its short existence, there is a lot to say about the iGaming market in the Netherlands, one of the last countries in Europe to legalize online casinos. After more than a decade of debate, the new Remote Gambling Bill was adopted in the Netherlands in February 2019 after which it took another two years of waiting.

The Remote Gambling Act only came into effect on the 1st of April 2021, initiating the stringent license application process for both national and international operators wanting to offer their casino products in the country. After the Dutch regulator Kansspelautoriteit (KSA) issued the first licenses on the 29th of September 2021, the first regulated online casinos opened their virtual doors a few days later, beginning in October 2021[1].

With initially only 10 casino websites available, the market has now developed into what is widely considered a reasonably sized market featuring 24 operators. More companies are expected to be welcomed in the country as the KSA accepts both domestic and international operators while the same is true for software providers.

One of the most popular game studios in the Netherlands is Stakelogic, a Dutch-born and based provider. NetEnt, Play’n GO, and Nolimit City are other popular software developers while Playtech has seen a boost as well thanks to powering Holland Casino Online’s platform. Despite being state-owned and the only land-based casino operator in the country, TOTO Casino, Unibet, and BetCity have impressively managed to outperform Holland Casino Online and are now part of the top 3 of most popular online casinos in the Netherlands. Two out of the three are Dutch owned while Malta-based Unibet was already the most visited casino before iGaming was officially regulated in the Netherlands.

Interestingly, all three casinos have their share of exclusive slot games, some of them especially catered for the Dutch market. According to Simon Lucas, expert in iGaming in the Netherlands, tailor-made casino games have in fact turned out to be extremely popular among Dutch consumers known for their very particular preferences for casino games.

This is also reflected in the best-performing slot games in the Netherlands with some examples being:

Dutch Flip

A medium volatile slot by Play’n Go, with solid winning potential that can go up to a max of 10,000x the bet. As the name implies, Dutch Flip is full of Dutch details and symbols like windmills, clogs, and bicycles. Some would call this slot game a cultural celebration.

Bonus Runner

The Dutch have shown to have a strong preference for classic fruit machines and Eindhoven-based game studio Stakelogic made sure to launch a game specifically for the Dutch market promising nostalgia max potential wins of 1086x the bet [2].

Koning TOTO in Vegas

Despite Las Vegas being the game’s setting, Koning (King) TOTO, the casino’s mascot is part of the slot, brought to you by Microgaming with 9 pay lines and a minimum betting limit of € 0,09. The maximum potential win is just as impressive as it can go up to € 240,000.

Maximize the potential of the market the right way

Although online casinos were only regulated in October 2021, iGaming in the Netherlands has shown to be one of the most sensational casino markets in Europe [3] with Dutch players having a strong preference for locally produced or locally themed slot games. According to iGaming in the Netherlands expert Simon Lucas, international software providers can maximize their market potential by launching tailor-made casino games adapted to Dutch consumers with classic fruit slots being yet another safe option to attract the crowds.

“A software provider’s best bet to succeed in the Netherlands is to launch slot games with Dutch-oriented themes, classic fruit machines, or ideally a combination of both.”

Simon Lucas, part of CasinoScout Netherlands

 

Sources:

[1]: https://casinoscout.nl/

[2]: https://stakelogic.com/en/stakelogic-introduces-bonus-runner-to-the-dutch-market/

[3]: https://europeangaming.eu/portal/latest-news/2022/05/31/115411/ipsos-research-dutch-igaming-market-sees-no-rise-in-new-customers/

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Expanse Studios (GMGI) Secures ISO/IEC 27001:2022 Certification

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Expanse Studios, the iGaming division of Golden Matrix Group, Inc. (Nasdaq: GMGI), proudly announces its recent certification to the ISO/IEC 27001:2022 standard, which demonstrates globally leading data security standards.

This globally recognized certification reinforces the Group’s dedication to safeguarding confidential information, client trust, and strengthening its competitive position in the iGaming industry.

The ISO/IEC 27001:2022 standard establishes a rigorous framework for managing and protecting information security across all operations. By attaining this certification, Expanse Studios has implemented a comprehensive Information Security Management System (ISMS) that ensures the confidentiality, integrity, and availability of data. This certification goes beyond compliance and assures our clients and partners of our stringent security protocols, protecting against cyber threats and unauthorized access.

“Achieving the ISO/IEC 27001:2022 certification marks a significant milestone in Expanse Studios’ journey. This certification not only reinforces our security framework but also highlights our commitment to upholding the highest standards of trust and integrity for our clients and players worldwide.”, said Damjan Stamenkovic, CEO of Expanse Studios.

In an industry where information security is paramount, ISO/IEC 27001:2022 certification demonstrates Expanse Studios’ proactive stance on cyber risk management and adherence to international best practices. The certification process included comprehensive evaluations, audits, and stringent checks, all contributing to a secure environment that benefits our clients, players, and business partners.

ISO certification assures the clients that Expanse Studios operates with top-tier security mechanisms, solidifying the role of the GMGI entity as one of the most trusted and compliant partners in the iGaming sector.

 

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Almedia Hires 17 New Staff Fuelling Exponential Growth

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– Powering the next generation of rewarded user acquisition  – 

 Almedia, the data-driven platform engineering the future of mobile gaming user acquisition – today proudly announces a major hiring wave which includes over 17 people from leading global tech and gaming brands. The new hires are essential to Almedia’s ambitious strategy for achieving exponential growth across Europe and Northern America over the next 12 months.

The new team members will join an already established team, based in Berlin, with a current headcount of 80, supporting a global client base of mobile game developers and publishers. The expanded team joins established departments including product development, marketing, account management, fraud, and talent acquisition. The 17 new hires will drive Almedia’s core mission: elevating user acquisition to new heights and engineering the future of intelligent engagement.

Moritz Holländer, Chief Executive Officer and Founder at Almedia, commented: “Since 2020, we’ve been at the forefront of rewarded user acquisition, and our services and results are being embraced by the global mobile gaming industry, by companies such as Playtika, SuperPlay, Plarium, and Monopoly Go. Team Almedia is witnessing real-time exponential demand for its rewarded UA services, hence we have a robust scaleup roadmap in place to help us manage demand.”

He added: “What we’ve proudly achieved in four years is quite remarkable. With zero funding, a highly profitable organisation, we are humbled to be assembling a true dream team for the global mobile gaming industry. We are thrilled to welcome the latest waves of new hires to the team, which will help us to further establish our brand as the most credible, data-driven rewarded user acquisition company in the world.”

 

The new hires include

  • Andrey Shilin, Lead Product Manager
  • Holly Pickerell, Workplace and Culture Manager
  • Sabina Halilovic, Fraud Analyst
  • Alexander Rasch, Senior Finance Manager
  • Alisson Paschoal Hausmann, Senior Mobile Developer
  • Anthony Clement, SEO Manager
  • April Chen, Senior Customer Success Manager;
  • Benedikt Roth, Lead User Acquisition Google Ads Manager
  • Caroline Sobkow, Talent Acquisition Partner
  • Federica Stiscia, Senior Gaming Partnership Manager
  • Marc Hammes, SEO Manager
  • Mapa Vega, Senior Talent Acquisition Partner
  • Pablo Herranz, Senior Talent Acquisition Partne
  • Ravisankar Chinnam, Senior Frontend Developer
  • Kutay Akalin, Data Scientist
  • Aleksei Smagin, Junior Affiliate Specialist UA
  • Neil Laverty, Senior Customer Success Manager

Almedia currently has a range of positions open across operations, talent, product, marketing and more. To learn more about careers at Almedia, visit the jobs section on the website.

 

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Huge Jackpot at King Billy Casino: C$3,658,306!

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This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global
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King Billy Casino, launched in 2017, has had some impressive players wins during the “reign of King Billy”. A few of them include Live Game winnings of €135,223, daily winnings from 2 or more slots of $164,000, and €250,000 won on a single spin. However, the latest win by a King Billy Casino player dwarfs every big win that has come before this. Actually, it’s bigger than all previous big wins combined for the operator!

Because, we are talking about C$3,658,306.

This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global. In an autumn, the player stepped into eternal summer by wagering a small C$6,25 bet and winning 562.816 times her bet! This is the power of Mega Moolah, as evidenced at King Billy.

King Billy people had only warm words for the occasion. A representative of the casino has stated: “We are elated, for this huge big win. We can never forget that our first big win, many years back, was more than 200,000 Canadian dollars, so we have special ties with the region. And it’s now amazing to see our VIP-player making such a cashback and echoing that big win! Congratulations to our player”.

A few words about Mega Moolah. It was an Internet sensation when it was launched with its beautiful graphics and sounds, and immersive gameplay and it is a sensation today, still going strong after almost 20 years. The slot, which has spawned more than 20 variations, and has given millions in cash to players all over the world (including 5 millionaires in 2024 alone) features 4 types of jackpots that make it stand out from the competition.

About Games Global

Games Global is a supplier of the online gaming industry delivering force and direction to gaming with more than 1,300 top class games. The company has made a commitment to deliver the industry’s more disruptive ideas and compelling data-driven gaming experiences. Games Global features a total of 40+ partnered and in-house studios, services 600+ branded websites and boasts record-breaking jackpots with its worldwide network. 

About King Billy Casino

Established on St Patrick’s Day in 2017, King Billy is a renowned new generation casino with more than 26 awards and accolades. The casino is available in English, German, French and Finnish, and created a unique user experience, building on the theme of King Billy and his Kingdom. King Billy ensures that all its players, “Citizens” in the casino language, receive the care and attention they deserve.

 

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