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How To Win on the Dutch iGaming Market: the role of Tailor-Made Casino Games

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Despite its short existence, there is a lot to say about the iGaming market in the Netherlands, one of the last countries in Europe to legalize online casinos. After more than a decade of debate, the new Remote Gambling Bill was adopted in the Netherlands in February 2019 after which it took another two years of waiting.

The Remote Gambling Act only came into effect on the 1st of April 2021, initiating the stringent license application process for both national and international operators wanting to offer their casino products in the country. After the Dutch regulator Kansspelautoriteit (KSA) issued the first licenses on the 29th of September 2021, the first regulated online casinos opened their virtual doors a few days later, beginning in October 2021[1].

With initially only 10 casino websites available, the market has now developed into what is widely considered a reasonably sized market featuring 24 operators. More companies are expected to be welcomed in the country as the KSA accepts both domestic and international operators while the same is true for software providers.

One of the most popular game studios in the Netherlands is Stakelogic, a Dutch-born and based provider. NetEnt, Play’n GO, and Nolimit City are other popular software developers while Playtech has seen a boost as well thanks to powering Holland Casino Online’s platform. Despite being state-owned and the only land-based casino operator in the country, TOTO Casino, Unibet, and BetCity have impressively managed to outperform Holland Casino Online and are now part of the top 3 of most popular online casinos in the Netherlands. Two out of the three are Dutch owned while Malta-based Unibet was already the most visited casino before iGaming was officially regulated in the Netherlands.

Interestingly, all three casinos have their share of exclusive slot games, some of them especially catered for the Dutch market. According to Simon Lucas, expert in iGaming in the Netherlands, tailor-made casino games have in fact turned out to be extremely popular among Dutch consumers known for their very particular preferences for casino games.

This is also reflected in the best-performing slot games in the Netherlands with some examples being:

Dutch Flip

A medium volatile slot by Play’n Go, with solid winning potential that can go up to a max of 10,000x the bet. As the name implies, Dutch Flip is full of Dutch details and symbols like windmills, clogs, and bicycles. Some would call this slot game a cultural celebration.

Bonus Runner

The Dutch have shown to have a strong preference for classic fruit machines and Eindhoven-based game studio Stakelogic made sure to launch a game specifically for the Dutch market promising nostalgia max potential wins of 1086x the bet [2].

Koning TOTO in Vegas

Despite Las Vegas being the game’s setting, Koning (King) TOTO, the casino’s mascot is part of the slot, brought to you by Microgaming with 9 pay lines and a minimum betting limit of € 0,09. The maximum potential win is just as impressive as it can go up to € 240,000.

Maximize the potential of the market the right way

Although online casinos were only regulated in October 2021, iGaming in the Netherlands has shown to be one of the most sensational casino markets in Europe [3] with Dutch players having a strong preference for locally produced or locally themed slot games. According to iGaming in the Netherlands expert Simon Lucas, international software providers can maximize their market potential by launching tailor-made casino games adapted to Dutch consumers with classic fruit slots being yet another safe option to attract the crowds.

“A software provider’s best bet to succeed in the Netherlands is to launch slot games with Dutch-oriented themes, classic fruit machines, or ideally a combination of both.”

Simon Lucas, part of CasinoScout Netherlands

 

Sources:

[1]: https://casinoscout.nl/

[2]: https://stakelogic.com/en/stakelogic-introduces-bonus-runner-to-the-dutch-market/

[3]: https://europeangaming.eu/portal/latest-news/2022/05/31/115411/ipsos-research-dutch-igaming-market-sees-no-rise-in-new-customers/

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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign

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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign
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The SOFTSWISS Jackpot Aggregator, a multipurpose gamification system for managing promotional campaigns, launched the Evo Prime Drop campaign in partnership with Evolution Gaming Group AB in March. The Evo Prime Drop aims to enhance player engagement and highlight captivating games integrated with Evolution. 

Evolution is a leading B2B solution provider for casino operators offering live casino, live game shows, slots and more. The Evo Prime Drop leverages Evolution’s extensive portfolio, available through the SOFTSWISS Game Aggregator, to feature premium games from such developers as NetEnt, Red Tiger, and Big Time Gaming (BTG). 

An exceptional aspect of the Evo Prime Drop is its accessibility to casino operators within the SOFTSWISS Game Aggregator network at no extra charge. This arrangement between Evolution and SOFTSWISS supports their partners in enhancing player engagement and retention. 

The campaign’s jackpot prize pool is another highlight, featuring a generous 50,000 euro. The campaign is designed to be inclusive, allowing players to participate with a minimum bet of just 1 euro. The campaign started on 11 March and will conclude on 31 March. 

The prize distribution is thoughtfully structured to maximise the number of winners, with 20 top prizes of 1,000 euro each, 100 prizes of 100 euro, and 400 prizes of 50 euro. This tiered system adds to the appeal of the Evo Prime Drop, making it a highly anticipated event in the online gaming calendar. 

This inaugural campaign, launched in collaboration with a game provider, paves the way for further initiatives for SOFTSWISS Game Aggregator clients. The Jackpot Aggregator’s unique mechanics and the Game Aggregator’s user-friendly settings make the launch seamless and fast.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: “We see immense potential in such campaigns because they present a win-win solution for all parties involved. 

Beyond addressing the casino’s primary objective of retaining and attracting players, these mechanics offer providers additional opportunities to promote their games. Furthermore, players gain new experiences, exactly what draws them to us. 

Thanks to the quick and easy launch, we view these campaigns as a positive development for the industry. 

Special thanks to Evolution for their pivotal partnership in Evo Prime Drop. Evolution’s support is instrumental in bringing these gaming opportunities to life, showcasing the strength of collaborative efforts in advancing the gaming industry.”

Nicholas Peters, Chief Business Development Officer Europe at Evolution, adds: “We are excited to partner with SOFTSWISS in the Evo Prime Drop campaign. Collaborating with the expert team behind the Jackpot Aggregator, and given the excellence of SOFTSWISS’ software solutions and the premium games from providers integrated by Evolution, we are confident in the campaign’s success.

We are constantly looking for new technologies and mechanics to maintain a leading position in the market and provide innovative solutions to our customers. We are pleased that our collaboration with the SOFTSWISS Jackpot Aggregator has proven to be mutually beneficial. “

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

About Evolution

Evolution Group is a leading B2B provider of online casino content. Evolution’s brands are synonymous with outstanding solutions and the widest choice in the online gaming world. As well as being a world-leader of live dealer gaming with its Evolution and Ezugi brands, the NetEnt, RedTiger, Big Time Gaming and Nolimit City studios produce some of the industry’s most innovative and commercially successful slots. The Digiwheel brand is the developer of the world’s first patented HD spinning gaming wheel, offering opportunities to bring the very best of wheel based online games to land-based casinos. Livespins is an innovative B2B social streaming game provider that enables.

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BetConstruct Introduces 3 New Advanced Services: Zone Solutions, Pro DDOS Protection and Business Dashboard

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BetConstruct, a global leader in iGaming technologies committed to constant progress, has launched 3 services aimed at the high performance and growth of its partners: Zone Solutions, Pro DDOS Protection and Business Dashboard.

These services are precisely crafted to address the diverse needs of BetContruct’s partners providing them with leading-edge solutions to foster success in the competitive world of iGaming.

Zone Solutions

Zone Solutions is an all-encompassing suite of domain management services and solutions tailored specifically for Turnkey partners with domain management on their side to upgrade online operations and handle domain management with ease and confidence. From proactive strategies to meeting regulatory compliance measures, Zone Solutions helps businesses enhance an efficient online presence.

Pro DDOS Protection

Pro DDOS Protection is a comprehensive cybersecurity solution tailored specifically for White Label and Turnkey Partners, with domain management handled on the provider’s side. This leading-edge product is designed to combat Distributed Denial of Service (DDOS) attacks and safeguard web applications. With its instant threat detection, enhanced WAF capabilities, and rapid response, the DDOS mitigation service provides security and reliability of the digital assets of White Label and Turnkey Partners.

Business Dashboard

Business Dashboard is a powerful analytics platform that delivers real-time insights and simplifies gaming business management. This comprehensive tool allows to track key metrics across finances, player acquisition, and website traffic. It helps to optimise casino & sportsbook performance and make data-driven decisions for success.

Embracing these services, partners can confidently navigate challenges, elevate their online operations, and seize opportunities for growth in the dynamic world of iGaming. With BetConstruct as a trusted ally, the future of online gaming holds limitless potential for those who dare to innovate and succeed.

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Booming Games launches another smash hit with Lucky Oasis

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Let your players be transported to a world of opulence and excitement with Booming Games’ latest hit slot – Lucky Oasis.

Lucky Oasis, is a 5×3, 20-payline video slot that has been designed to immerse players into a world full of engaging new features, set against a backdrop of showgirls and the rolling of dice which will have your players quickly feeling like a high roller.

With just 3 or more Scatter symbols, players can unlock up to 12 Free Spins. Additionally, the game’s unique ‘Random Selection’ feature cranks up the excitement further, by providing players with a simple auto-selection mechanism to enhance their overall gaming experience.

However, one of the standout features of Lucky Oasis is its Wild Multipliers, which can substitute for all symbols except the Scatter, with the potential to multiply wins by up to 3,024x.

Moritz Blume, Director of Product at Booming Games commented, “Lucky Oasis is such a great addition to our game portfolio because it’s where two worlds collide. It’s packed full of innovative features that players have come to love about our games, combined with the nostalgic feel of a casino you’d find sheltering under the Nevada sun.

“We love what we do and I think this is mirrored in the games that we release and Lucky Oasis is no exception. We are really excited to see this game go live and it’s impending success.”

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