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VIVA CON AGUA AND SQVAD TAKE OFF TOGETHER

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In restless times, two local giants from Hamburg are making a statement. Under the established slogan #WATERISAHUMANRIGHT, Viva con Aqua and SQVAD start their partnership, the first of its kind of a creator collective.

With the reach and power of SQVAD creators and the gaming community, various actions will be implemented together in the future.

Both project partners are united by the common goal of ensuring clean drinking water and basic sanitation for all people.

Gaming as a universal language

Nobert Latim from Viva con Agua Gaming said: “We believe that despite many different languages in this world, we can communicate with three universal languages. These languages are spoken by all people worldwide: music, sports, and art.”

“No matter where in the world, a ball is always associated with play, a colourful painting with positivity and the right melody will always trigger a warm feeling in people’s hearts.”

“Video games and gaming bring these languages together in a single platform on different levels. It connects people across different genres. Viva con Agua sees a great opportunity to further unite exactly these people with a common vision – water for all.”

“For this reason, we are happy to welcome Tim aka Wakezz, Danny aka Proownez and Niklas aka NHeisen from SQVAD to the VCA Gaming family. Together we combine gaming with music, sports and art and activate for clean drinking water. We are excited about the support for our vision – water for all.”

More than just marketing

Marcel Sandrock, Senior Director Business Development Global Esports & Gaming at SPORTFIVE said: “It is our clear conviction that with the existing reach of our creators and with the SQVAD community we have to make a small contribution for a better world of tomorrow! Surely none of the guys will become CSR superheroes overnight, but all are aware of their responsibility as strong voices for their fans and followers and want to live up to it.”

“Viva con Agua always combines its mission and the associated activations with a playful component, with sports, with a wink, something smart. That suits us – because we won’t convince young people to join us by pointing fingers, there must be attractive incentives and a smart narrative. That’s what we’re hugely excited about the cooperation, and we’d like to thank the entire Viva con Agua team for their trust.”

Australia

Secretlab partners with Fluent Commerce for Order Management

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Secretlab, the leading international ergonomic furniture specialist brand, is partnering with Fluent Commerce to enhance global digital operations – scaling its Order Management System with Fluent Order Management.
Established in 2014, Secretlab has rapidly emerged as an international ergonomic furniture specialist brand with over 3 million users worldwide. With a strong emphasis on quality and ergonomics, Secretlab’s chairs have garnered immense popularity among both gamers and professionals, solidifying themselves as leaders in modern ergonomics.
Secretlab is scaling its Order Management System (OMS) to support its growth and enhance customer experience globally. Fluent Order Management processes inventory data at unprecedented levels to provide complete inventory visibility and accuracy.
“It’s great to see an innovative company like Secretlab choose Fluent Order Management,” said Graham Jackson, CEO, Fluent Commerce. “Fluent Commerce has a track record for delivering enduring value to global retailers and our modern and scalable technology will set Secretlab up for long-term success,” Jackson adds.
Fluent Order Management is used by leading global retailers including JD Sports, L’Oréal, Prada Group, Aldo Group, LVMH, Dulux and Kingfisher. Most recently, Munro Footwear chose Fluent Order Management to enhance inventory management globally.
One of the key solutions offered by Fluent Commerce, Fluent Big Inventory, addresses the challenge of real-time, accurate inventory visibility across all channels and locations in a retailer’s business. It optimises massive sets of inventory data quickly, to provide accurate inventory data that helps reduce overselling and cancelled orders, and out-of-stock online.
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Africa

Aviatrix and Hollywoodbets ready for take-off in South Africa

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The award-winning crash game Aviatrix is arriving in South Africa for the first time, exclusively with leading betting operator Hollywoodbets.

Hollywoodbets players will enjoy exclusive access to a range of daily tournaments and promotions, making their Aviatrix adventure even more thrilling. Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Bringing Aviatrix to South Africa exclusively with Hollywoodbets is an exciting milestone for us. We’re excited to offer South African players a unique experience where they can build, customise, and pilot their own planes while competing for rewards. With Hollywoodbets, we’re confident Aviatrix will soar to new heights in this vibrant market.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Everyone at Hollywoodbets is ready for take-off with Aviatrix. Players will be able to exclusively enjoy the game in South Africa, building their own planes, soaring through the skies and earning incredible rewards along the way. Aviatrix delivers an unmatched gaming experience that will keep players on the edge of their seats!”

Aviatrix was recently named ‘Game of the Year’ at the EGR Operator Awards 2024.

The title is constantly updated with new features and functionality, such as the ability to claim free bets with promo codes within the game.

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Latest News

DATA.BET Announces Strategic Partnership with Nubet

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DATA.BET has announced a strategic partnership with Nubet. Through this partnership, Nubet will leverage DATA.BET’s Single Page Application with Data Feed that covers over 60 disciplines for both esports and classic sports. Advanced Risk Management that blends AI-driven analytics with expert oversight to optimise profitability while safeguarding against market volatility.

The company offers Nubet a fully customisable platform with greater flexibility and integration options. Optimised for SEO and supporting over 25 languages, it enables the betting brand to effectively reach diverse markets while providing a seamless, personalised experience that aligns with the specific needs of users from the North European region.

DATA.BET provides Nubet with an odds line built on official data that is expertly processed by its in-house trading team. This Data Feed offers unparalleled accuracy, with market delays reduced to as little as 1 second. Also, the partner will get a suite of interactive Widgets, such as Scoreboards and the Pitch Tracker, all supported by trusted data partners.

“We look forward to partnering with our new client to boost revenue through our progressive technologies and dedicated team. This collaboration not only enhances the user experience in esports betting but also represents a strategic entry into an exceptionally promising region for us,” said Otto Bonning, Head of Sales at DATA.BET.

Niko Marttinen, Head of Trading, added: “We are delighted to collaborate with DATA.BET, whose technology and industry expertise align perfectly with our mission to deliver exceptional value to our users. Partnering with us as a premium provider, powered by licensed content from DATA.BET, marks a transformative step forward for our company.”

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