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Zeal Achieves Double-Digit Growth in 2023 and Raises Earnings to a Five-Year High

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Zeal Network SE (Zeal), the leading German online provider of lottery products, today published its annual report for 2023 and once again presented strong top and bottom-line results. In the past financial year, the company increased its billings in the lottery sector by double digits to €843.3 million (2022: €758.4 million). Revenue also saw double-digit growth to €116.1 million (2022: €105.2 million). EBITDA reached a new five-year high of €32.9 million (2022: €31.7 million) despite a week jackpot environment. In addition, Zeal successfully launched its online games offering, thereby strengthening the basis for further business growth.

  • Core business and customer base expanded, market share increased
  • Billings and revenue increase by 11% and 10% respectively in 2023 compared to the previous year
  • New online games business successfully launched – billings of around € 42 million already achieved

“In 2023, we further expanded our position as market leader,” the Chief Executive Officer for Zeal, Helmut Becker, said. “We are benefiting from our strong brands. Lotto24, for example, has developed into a winner’s factory, producing more record winners last year than any other lottery provider in Germany. Our strong top and bottom-line results and our market share, which has grown to 41.4%, show that we are on the right track. We are, therefore, looking to the future with determination and confidence.”

“The strong growth in our billings and revenue shows that we inspire our customers with our attractive and innovative product range,” the Chief Financial Officer for Zeal, Sebastian Bielski, said. “Our continuously growing customer base also proves that we have expanded our marketing activities in a targeted manner. At the same time, our successful start in the online games business clearly shows that we are in a position to successfully develop new business areas.”

Double-digit increase in revenue and billings in core business:

By increasing customer activity and intensifying marketing measures, the Zeal Group was able to increase lottery billings by 11% to €843.3 million in 2023 (2022: €758.4 million). Revenue from lotteries also rose accordingly by eight percent to €105.7 million (2022: €98.2 million). Adjusted for two major wins in the charity lottery freiheit+ (there were no major wins for this lottery in 2022), revenue from lotteries amounted to €105.7 million. At 12.8%, the gross margin from lotteries adjusted for major winnings was thus almost unchanged from the previous year (2022: 12.9%).

Successful start for online games:

In June 2023, Zeal went live with its online games offering via the web stores of its subsidiary Lotto24 AG and achieved billings of €41.6 million in its first year. Revenue generated with online games amounted to €3.0 million and EBITDA to €1.4 million.

Strong EBITDA despite investment in future growth:

Zeal acquired 597 thousand customers in the past financial year (2022: 703 thousand). The decline compared to the previous year can be attributed to the significantly worse jackpot situation. Due to the company’s strategic decision to invest in brand development through increased television advertising, marketing expenses of €36.0 million (2022: €34.1 million) were six percent higher than in the previous year.

Despite the increased investment in brand development and the launch of online games, EBITDA rose by 4% to €32.9 million (2022: €31.7 million).

The Executive Board and Supervisory Board will propose the payment of a dividend of €1.10 per share (2022: basic dividend of €1.00 per share plus special dividend of €2.60) to the Annual General Meeting on May 28, 2024.

Outlook for 2024:

For the 2024 financial year, Zeal continues to plan to expand its market leadership as an online provider of lottery products, accelerate the growth of the newly-launched games offering and introduce new products in the charity lottery segment. The company expects revenue to be in the range of €140 million to €150 million in the 2024 financial year, assuming average jackpot development. Zeal expects EBITDA to be in the range of €38 million to €42 million.

Industry News

Endorphina Affiliate Hub: Huge Benefits for Affiliates

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Endorphina, a leading developer of online casino games, has announced its new, groundbreaking Affiliate Hub. This centralized information base offers an improved user experience and a wide range of benefits for Endorphina’s affiliates.

Among the number of benefits, Endorphina’s Hub offers:

  • Access to a wide range of downloadable materials including videos, high-resolution images, banners, brand guidelines, graphic sets, and other resources.
  • Staying informed through a centralized hub for all Endorphina news, updates, and announcements.
  • A fully localized affiliate page in Spanish, allowing Spanish-speaking affiliates to access all necessary resources in their native language.

Take advantage of the updated Affiliate Hub – visit endorphina to check.

The Affiliate Hub also simplifies the registration process for new affiliates and is now available for access. Endorphina promises further exciting developments in the future. Joining the Endorphina Affiliate Hub gives affiliates access to contacts of relevant people and quick support from Endorphina’s team.

 

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iGB Affiliate attracts registrations from 55 nations in just six weeks

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iGB Affiliate which runs 20th – 23rd January alongside ICE at its new home at Fira Gran Via in Barcelona has affirmed its growing international credentials with igaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.

With the ‘Nuevos Horizontes’ (New Horizons) theme spearheading an international marketing campaign which went live in September the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.

Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking fresh business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to iGB Affiliate 2025.

Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends which underpin it. She stated: “One of our stakeholders predicted that iGB Affiliate 2025 would be – to quote him – a ‘really monstrous event’ and the data is supporting that opinion.

“All of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately what’s happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates.”

She added: “The industry is responding enthusiastically to a show which will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.

“The iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem.

“By consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion.”

For more information including access to free Affiliate passes: barcelona.igbaffiliate.com

 

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Former Gambling Minister the Rt Hon Stuart Andrew MP to speak at Bacta’s Annual Convention

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The former Gambling Minister the Rt Hon Stuart Andrew MP who was named Shadow Secretary of State for Culture, Media & Sport in Kemi Badenoch’s top team has agreed to speak at the forthcoming Bacta Annual Convention which is taking place on Thursday 28 November.

Bacta members are on course to be at the 2024 Convention in record numbers based on the number of pre-event registrations received for the high-profile industry event.

With three weeks to go registrations are ahead of the same stage last year with members responding positively to Bacta’s ‘Going for Growth’ theme set against the new political landscape punctuated by Labour’s landslide General Election victory in July and November’s election of Kemi Badenoch as Leader of the Conservative Party. The confirmed attendance of the former Gambling Minister is likely to accelerate registrations.

Looking ahead to Convention George McGregor Bacta’s Executive Director (Government Relations) said: “First of all I am delighted that Stuart Andrew who oversaw the White Paper only to see it paused by July’s snap general election has agreed to join us at our Annual Convention. Members are responding in great numbers to both the Parliamentary Reception which is officially at full-capacity and to the Convention taking place the following day.”

He added: “Our keynote speakers which will include Stuart Andrew will feature in a panel which will explore amongst other topics the dynamics of the relationship between the industry and government, the fate of the White Paper and how we can collectively determine a future in which gaming operators are not expected to wait over a decade before they can raise their prices!”

He continued: “The Annual Convention is an important benefit of Bacta membership. It represents an invaluable opportunity to network with colleagues and quiz the politicians and officials who play such an important role in determining the future of an industry which pays an estimated £270 million in tax and contributes £1.9 billion to UK GDP.

 

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